New Coffee flavored Coke

By neufuse
in Poll Station

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Coke announced that it is creating a new coffee flavored cola. Would you drink this new "refreshment"?  

159 members have voted

  1. 1. Coke announced that it is creating a new coffee flavored cola. Would you drink this new "refreshment"?

    • Yes
      66
    • No
      22
    • Ew..
      71

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Collaborator

echotheory

Posted
Posted

Nevermind, found the post through their homepage.. here it is:

Coffee-flavored cola possibility for Coke

By SCOTT LEITH

The Atlanta Journal-Constitution

Published on: 01/12/05

Coca-Cola's latest experiment might be enough to give you the jitters.

The soft drink maker has been tinkering with a coffee-flavored cola, using the possible brand name Blak.

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The introduction of such a product might be a caffeinated long shot. But analyst Bill Pecoriello of Morgan Stanley ? who reported about Blak on Tuesday ? noted that Coke is working on a lineup of new products in hopes of reviving sales.

"The Coke system is making good on its promise to investors to step up innovation in the U.S.," Pecoriello said in a report.

Just last week, for example, Coke announced plans to introduce Coca-Cola with Lime by the end of March. Bottlers already are starting to distribute a new energy drink, Full Throttle, to take on rival Red Bull.

Coke spokesman Kelly Brooks, following company norm, had little to say about the prospects for Blak. "We're always developing and testing a wide range of beverage innovations," he said.

Coffee-flavored colas haven't hadn't had a good track record, however. Pepsi test-marketed one in 1996 under the name Pepsi Kona. It failed, and these days resurfaces only as a collectors' item.

Nonetheless, Pecoriello said coffee-based beverages are an underdeveloped product category in the United States. Frappuccino, sold via a partnership of Starbucks and Pepsi, is easily the biggest seller when it comes to ready-to-drink bottled coffee.

Coke could take a look at that niche, too, if it creates a new bottled coffee to replace its failed Planet Java.

"The timing may be better today for launching more coffee-based drinks," Pecoriello said. "But it remains critically important to get the taste and marketing strategy right."

Grand Master

ramesees

Posted
Posted

I remember waiting for ages to get my hands on Vanilla Coke, purely for the novelty value

I took a couple of sips and threw the rest out as it made me nauseous, and gave me a slight headace :s

So I'm hoping I wont have the same experience with this so-called Coffee Coke.

I'll try it and see if its alright, but I'm not going to be going mad over it

Community Regular

kon_fused

Posted
Posted
I remember waiting for ages to get my hands on Vanilla Coke, purely for the novelty value

I took a couple of sips and threw the rest out as it made me nauseous, and gave me a slight headace :s

So I'm hoping I wont have the same experience with this so-called Coffee Coke.

I'll try it and see if its alright, but I'm not going to be going mad over it

585282382[/snapback]

Vanilla coke is my most favorite soft drink by far... However, with the creation of coffee-flavored coke, Coca-Cola is gasping for air and running out of ideas. When caffeine flavors itself, it's not a good sign :x

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