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By Usama Jawad96 · Posted
Watchdog finds Microsoft guilty of confusing advertising when it comes to Copilot by Usama Jawad While Microsoft is advocating for Copilot usage in both personal and enterprise environments as much as possible, it arguably hasn't made as big of a splash as it wanted. Now, the U.S. watchdog National Advertising Division (NAD) has criticized Microsoft for some of its advertising practices when it comes to Copilot. In a recent blog post spotted by The Verge, NAD noted that Copilot does possess the functionalities that Microsoft expressly claims it does in enterprise use cases. This includes capabilities like summarization of content, generating text, and creating outlines for PowerPoint slide decks. While Copilot does have some limitations in this area, NAD thinks that they are pretty minor, so the lack of disclosure in this area doesn't really impact how most customers leverage Copilot. That said, the watchdog discovered some problems in Microsoft's messaging when it came to Business Chat. It believes that Redmond's universal and interchangeable use of Copilot for both the assistant and Business Chat can cause confusion among users, as they judge their functionalities. For example, NAD argues that while Copilot is quite fast at seamlessly generating documents in other applications, this is not the case with Business Chat, which requires more manual steps, and this is not abundantly clear in the advertising on Microsoft's website. Finally, NAD advised Microsoft to get rid of its claims regarding an increase in productivity and ROI because while the tech giant does have supporting studies to back its boasts, they do not provide a "good fit" for objective claims. It's also worth highlighting that the UK government recently did trial Copilot in work environments and discovered that participants did save 26 minutes per day on average. Still, it seems like this is not good enough for NAD. Interestingly, Microsoft did respond to NAD's advisory, saying that while it disagrees with some of the watchdog's findings, it has made changes to its advertising messages in order to comply with NAD's recommendations. Source: NAD via The Verge -
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By excalpius · Posted
These are the same ignorant, gullible, cowardly fools who still believe that gods are real and that fictional White Jesus is coming back to Earth "any day now". It's a Venn-diagram of two almost perfectly concentric circles. In short, they'll buy anything you lie to them about as long as it makes them less afraid... Of things the rest of us know we don't have to be afraid of at all. -
By +sphbecker · Posted
It isn't fair to shift all blame to the user. Yes, the user shouldn't have blindly trusted MS with all their data, but assuming the facts reported are correct, MS massively screwed up too. Both can be true. -
By excalpius · Posted
How about with add up/down votes on posts instead? Then we could upvote posts that are True based on the facts and supported by evidence. And we could also downvote the ridiculous paranoid rantings of ignorant, gullible, cowardly people who still fall for ancient proven lies and obvious fearmongering scams behind such nonsense like white supremacy, Nazism, Trumpism, etc. I'm willing to give it a try. How about you?
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