Nintendo Hints At Coming Price War


Recommended Posts

Nintendo hints at coming price war

Revolution may lowball competitors to help attract consumer eyes.

NEW YORK (CNN/Money) ? While the Xbox 360 is going to be dominating the media spotlight for the next few weeks (and possibly months), senior officials at Nintendo are quietly planting the seeds of Revolution.

Nintendo's next generation video game machine won't be out until 2006, but Reggie Fils-Aime, executive vice president of sales and marketing for Nintendo of America hinted this week the company might have a surprise up its sleeve.

Microsoft's Xbox 360 has adopted a two-tier price strategy ($299 for a bare bones version and $399 for a souped-up machine). Sony, meanwhile, has shouted from the rooftops the PS3 would be a pricey piece of equipment. Nintendo, though, seems ready to lowball its competitors on the retail front.

"Value has been a key card for us this generation and we'll continue to play it," Fils-Aime told me. "Do I expect us to be at a lower price point than our competition? Yes I do. Have we determined a price yet? No we haven't."

Nintendo employed this strategy at the beginning of this round of the console wars in 2001. While Sony and Microsoft released their video game machines at $299, the GameCube initially sold for $100 lower. Ultimately, the move didn't work as well as hoped. The GameCube is third in hardware sales, behind PlayStation 2 and Xbox, a position typically blamed on a weaker portfolio of third-party games and (initially, at least) the machine's boxy design, which even senior officials acknowledge looks childlike.

"I think there were some lessons we learned with the GameCube that we need to apply to the Revolution," said Fils-Aime. "First, we've got make sure that the titles in the first six months are strong and can drive sales. We've also got to make sure the console is attractive visually. And we've got to deliver on the right consumer needs. With GameCube, at the time, portability was thought to be a big factor ? that's why it has a handle. Obviously, that wasn't the case."

The Revolution (which will likely to be called something else when it hits store shelves) is aimed at a wider audience than the GameCube or any of Nintendo's previous systems. While it will play DVD movies (a departure for the company), its primary focus will be games. The Xbox 360 and PlayStation 3 will focus strongly on games as well, of course, but have their eyes on a bigger prize ? digital domination of the living room. Nintendo has said it wants, instead, to attract people who do not consider themselves gamers.

There are still plenty of mysteries about the Revolution, of course. And given Nintendo's proclivity for secrecy, we won't know many of those answers until mid-next year, at least. For example, will the Revolution ship with any of the auxiliary devices for the controller, a motion-sensitive unit that looks like a TV remote control? (Playing action titles, for instance, could almost demand a second device to facilitate movement in the game.) The answer? To be determined. "A lot of that will be driven by our first party games," said Fils-Aime.

One thing's for sure: The Revolution will not support high definition video, a marked divergence from the path Microsoft (Research) and Sony (Research) are taking. And it's not something the company is re-thinking, despite the fervent hopes of some hardcore gaming fans.

Casual and non-gamers, the company feels, are less interested in flashy graphics than enjoyable games. And the large files that go hand in hand with high definition video result in "almost interminably long" load times for games, said Fils-Aime, something that would also be detrimental to a mainstream audience.

"What we'll offer in terms of gameplay and approachability will more than make up for the lack of HD," he said.

As for existing products, don't be surprised if more facelifts are on the way for existing products. Nintendo unveiled a streamlined Game Boy Advance earlier this year (much along the lines of Apple's iPod Nano), dubbed the Game Boy Micro.

The logical choice for the next facelift would be the Nintendo DS. Last year's hottest holiday gift has seen its popularity grow as Nintendo and third party publishers have put out increasingly appealing software, but the device itself is fairly ugly by gaming standards.

Fils-Aime hinted a revamped DS is in the works: "As soon as [the DS] was launched, we started looking at ways to tweak it visually."

One final note for holiday 2005 shoppers: While Nintendo seems set to be a price spoiler next year, don't look for the GameCube, Game Boy Advance or Nintendo DS to get any cheaper this year. There is "nothing planned right now" in terms of price cuts, according to Fils-Aime.

Source: http://money.cnn.com/2005/11/10/commentary...aming/index.htm

Link to comment
https://www.neowin.net/forum/topic/396867-nintendo-hints-at-coming-price-war/
Share on other sites

Quick question... there are so many people out there saying that "oh it sucks becuase it won't have HD" but honestly, how many people ACTUALLY have an HDTV that they would be hooking this up to? I'd rather have a lower price and a good game but then again that's just me. ;)

Quick question... there are so many people out there saying that "oh it sucks becuase it won't have HD" but honestly, how many people ACTUALLY have an HDTV that they would be hooking this up to? I'd rather have a lower price and a good game but then again that's just me. ;)

586803699[/snapback]

Me...I'm not saying it sucks because it doesn't have HD, I'm just really disappointed.

Gamecube games look great, this will be better than that. Plus great Nintendo games, "Nintendo Wi-fi Connection," the controller, low price point. :) what else would you ask for ? plus it'll probably focus on smooth frame rates and great visuals for standard def, rather than choppy frame rates and great visuals for high def.

Quick question... there are so many people out there saying that "oh it sucks becuase it won't have HD" but honestly, how many people ACTUALLY have an HDTV that they would be hooking this up to? I'd rather have a lower price and a good game but then again that's just me. ;)

586803699[/snapback]

I'll be buying one just for the Xbox 360, not that I didn't want one otherwise of course.

what else would you ask for ?

586803862[/snapback]

Great third party games?

Quick question... there are so many people out there saying that "oh it sucks becuase it won't have HD" but honestly, how many people ACTUALLY have an HDTV that they would be hooking this up to? I'd rather have a lower price and a good game but then again that's just me. ;)

586803699[/snapback]

true, currently i dont see any need for HD but 1 or 2 years down the road i might want to have such features when HD becomes common. These consoles are going to be around for about 5 years.

anyway till there are some actual game comparisons, i wont be deciding on any system just because of hardware specs

I don't see the need for me to upgrade to a HD TV until DVDs or HD-DVD/Blu-Ray movies will be in a higher resolution. I also have a perfectly good working standard TV. I rather Nintendo keep the price reasonable then cater to the 12% who have HD TVs because if it is $200 at launch I will definitely be picking it up. I refuse to spend $400 at launch for the Xbox360 and PS3, that is way too much for me to spend on a game console.

Everyone is saying "in 1 to 2 years when HD becomes common"... How often do you think people replace their TVs??? We're still using a 15 year old TV that is 36"... It does the job, it looks fine, we don't intend on replacing any time soon.

I would honestly guess the average lifespan is about 20 years, because that about the time between: getting married (get new tv) Have kids (can't afford anything new) Kids move out (spendable income again). 20 year or longer lifespan... seriously. Unless someone has some generally accepted statistics they'd like to show me proving otherwise???

Everyone is saying "in 1 to 2 years when HD becomes common"... How often do you think people replace their TVs??? We're still using a 15 year old TV that is 36"... It does the job, it looks fine, we don't intend on replacing any time soon.

I would honestly guess the average lifespan is about 20 years, because that about the time between: getting married (get new tv) Have kids (can't afford anything new) Kids move out (spendable income again). 20 year or longer lifespan... seriously. Unless someone has some generally accepted statistics they'd like to show me proving otherwise???

586806978[/snapback]

Exactly, although I wouldn't be surprised in the gen after this next gen, HD will be commonplace. Or, even at the end of this next one.

But, it won't be true common place. Kind of like Widescreen TVs five-six years ago. They were around, a few people had 'em, but they weren't really common place.

Exactly, although I wouldn't be surprised in the gen after this next gen, HD will be commonplace. Or, even at the end of this next one.

But, it won't be true common place. Kind of like Widescreen TVs five-six years ago. They were around, a few people had 'em, but they weren't really common place.

586808201[/snapback]

Almost everyone I know has one, maybe I just live in a rich part of town. They have 1 HDTV, and several other smaller TVs (CRTs most likely).

Not having HD is a negative, no denying that.

However, if they can become cheaper, it would be a good thing. They are not really looking to fight with Sony or Microsoft, just to become everyone's second system, their own niche market. The cheaper, the better.

This topic is now closed to further replies.
  • Recently Browsing   0 members

    • No registered users viewing this page.
  • Posts

    • As I've been usually saying lately - we all can thank "AI" for this.
    • Friday Windows 11 preview builds are here. Insiders in the Experimental (formerly Dev) and Beta Channel can download builds 26300.8697 and 26220.8690. My Windows11 device on the Preview Channel just got 26220.8728. My guess is this build is a nightly update from 26220.8690.
    • Traffic has a surprisingly unexpected impact on your surroundings by Sayan Sen Image by Radik 2707 via Pexels A collaborative study by researchers from several Israeli institutions found that everyday pollution from traffic and industrial activity measurably changed the atmospheric electric field over the Tel Aviv metropolitan area, providing new evidence of how human activity can influence the lower atmosphere. The research was led by Dr. Roy Yaniv of the Hebrew University of Jerusalem and the Gertner Institute at Sheba Medical Center, Dr. Assaf Hochman of the Fredy & Nadine Herrmann Institute of Earth Sciences at the Hebrew University, and Prof. Yoav Yair of Reichman University. The study also involved Itay Froomer, a student from Hadera High School and the Israeli Museum of Medicine and Science (Technoda), who carried out the work as part of the Ministry of Education's 5-unit physics research track. The researchers focused on the atmospheric electric field under fair-weather conditions. Even in the absence of storms, a weak electric field naturally exists between Earth's surface and the atmosphere. One of the main ways scientists measure this field is through the Potential Gradient (PG), which is the inverse of the vertical component of the electric field. PG is a key part of the global electric circuit, a planet-wide system of electrical currents maintained by thunderstorms and electrified clouds around the world. Scientists have long known that the atmospheric electric field can be influenced by factors ranging from large-scale atmospheric processes to local weather conditions such as dust, fog and clouds. Human-made pollution is also known to play a role, but understanding exactly how urban emissions affect the electric field close to the ground has remained an area of ongoing research. To investigate this relationship, the team analyzed measurements from a newly installed electric field mill, an instrument used to continuously monitor the strength of the atmospheric electric field. The instrument was installed at the Center for Technological Education (Roter House) in Holon and became operational in August 2024. It was funded by Israel's Ministry of Education and the Holon municipality. The electric field mill forms part of a broader monitoring network that includes nearby meteorological stations and air-quality monitoring sites. This allowed researchers to compare electric field measurements with detailed weather data and pollution records to better understand what was driving changes in the Potential Gradient. The study focused on two major urban pollutants: fine particulate matter (PM2.5) and nitrogen oxides (NOx), both commonly produced by vehicle traffic and industrial activity. PM2.5 refers to microscopic airborne particles small enough to remain suspended in the atmosphere for extended periods, while NOx is a group of gases released during fuel combustion. Researchers examined daily, weekly and seasonal patterns in the atmospheric electric field and compared them with changes in pollutant concentrations. Their analysis revealed a clear relationship between NOx levels and changes in the Potential Gradient, particularly during morning and evening rush hours when traffic emissions were at their highest. “What we observe is a direct physical link between emission peaks and electrical variability,” explained Dr. Roy Yaniv. “NOx reduces atmospheric conductivity very quickly, so the electric field responds almost instantaneously during traffic rush hours.” Atmospheric conductivity describes how easily electrical charges move through the air. According to the researchers, nitrogen oxides rapidly alter this conductivity, causing a near-immediate response in the electric field. PM2.5, however, was associated with a delayed response. The researchers attributed this difference to the particles' longer atmospheric residence time, meaning they remain in the atmosphere for longer periods, as well as their different microphysical interactions with surrounding air and atmospheric components. The study also identified a pronounced "weekend effect." In Israel, traffic volumes and some industrial activity decline significantly on Fridays and Saturdays. During these periods, concentrations of both NOx and PM2.5 dropped, and corresponding changes were observed in the atmospheric electric field. “The weekend signal demonstrates just how sensitive the electric field is to changes in human activity,” the researchers noted. “When emissions decline, the electrical environment adjusts at once, providing a high-resolution indicator of urban atmospheric conditions.” The findings showed that pollution levels can influence not only the chemical composition of the atmosphere but also its electrical properties. Researchers said the results strengthened the case for using atmospheric electricity as an additional tool for environmental monitoring, particularly in densely populated urban areas where anthropogenic, or human-caused, influences are most pronounced. The study also pointed to potential public health applications. By combining air-quality measurements with observations of atmospheric electricity, researchers said they could gain a more complete picture of how urban atmospheric conditions change over time. “Integrating air-quality data with electric-field measurements gives us a clearer picture of how the lower atmosphere evolves moment by moment,” the researchers added. “It’s a framework that can support both scientific insight and practical environmental decision-making.” Beyond the scientific findings, the project highlighted a collaboration between universities, public institutions and secondary education. Researchers said the work demonstrated how students could take part in real-world environmental research while contributing to studies of air quality, atmospheric processes and their potential effects on society. Source: Hebrew University, ScienceDirect This article was generated with some help from AI and reviewed by an editor. Under Section 107 of the Copyright Act 1976, this material is used for the purpose of news reporting. Fair use is a use permitted by copyright statute that might otherwise be infringing
    • We aren't even at the all-star game and Microsoft is talking about an update that will most likely be released during the World Series if not after. A lot can happen in the world between now and the 2026 World Series, including the 2026 FIFA Cup. Tell me about it again after the FIFA Cup is concluded. That should allow plenty of time to prepare for it.
    • Great, tell me when I have a "Bad Pool Caller" elsewhere not in Windoze.
  • Recent Achievements

    • Week One Done
      AMV earned a badge
      Week One Done
    • One Month Later
      AMV earned a badge
      One Month Later
    • Collaborator
      ryansurfer98 went up a rank
      Collaborator
    • One Month Later
      Eurosoft10 earned a badge
      One Month Later
    • Week One Done
      Eurosoft10 earned a badge
      Week One Done
  • Popular Contributors

    1. 1
      +primortal
      539
    2. 2
      +Edouard
      186
    3. 3
      PsYcHoKiLLa
      79
    4. 4
      Michael Scrip
      77
    5. 5
      Steven P.
      71
  • Tell a friend

    Love Neowin? Tell a friend!