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What's the deal with U3 drives?

http://www.u3.com/

What special features do they offer that you can't do on a normal USB drive? I mean, as long as you can install all of these portable applications on a regular USB stick, why do you need a U3 drive? Do they somehow make non-portable applications portable for you? I don't get it.

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basically, with u3, and when u put u3 software on them, u will be able to run the program FROM the usb drive itself. like i know openoffice has their own U3 capable version, and it is very small, and offers the basic word processing etc of its larger counterpart, but u can carry it around with u, just in case the comp u work on later doesnt have it. i think it is pretty useful.

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U3 - for U3 certified apps -- wow.

Marketing, woohoo. I'd stick with the 'normal' portable apps that runs off any drives, and all the latest OCZ drives arent U3 either... the only one Ive seen is the ones from the developers, eg. sandisk, memorex etc

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