Fringe - Season One

By Hurmoth
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Grand Master

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Ratings: Returning Fringe Scares Up a Big Audience

Placing second behind ABC's Ball, Fox's Fringe returned from its seven-week siesta to an audience of 12.1 million, a 40 percent bump from its last outing and the freshman series' second-largest audience ever.

Fewer Ads during ?Fringe? Equals Less Ad-Skipping

Fox decided last spring that it would air fewer ads during new drama Fringe in an effort to increase ad viewing - now, it looks as though the tactic may be working.

About 13% of ads during Fringe are being skipped, per ratings that include DVR playback, while 16% to 20% of ads in other leading hour-long Fox shows are being skipped, according to Magna Global (via MediaPost).

Fox?s initiative, dubbed Remote Free TV, includes just 10 minutes of national ads per hour, compared to 16 minutes of other hour-long shows. The second show in the initiative, Dollhouse, premieres Feb. 13.

Advertisers are paying CPMs that are 25% to 30% higher compared to similar shows; Fox originally was asking for a 50% jump in CPMs for 50% fewer ads, a source told MediaPost.

Fox would like to offer advertisers similar deals in other shows, but not all advertisers can pay that kind of premium, Fox executive Kevin Reilly said.

MediaVest vp and research director points out that a higher price for a reduced number of ads does not automatically translate to a jump in ROI.

Grand Master

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I was excited, but all I can see is "Lost: Season 5 Revealed", Lost and "Lost... On Location"

Lots of Lost (must be a new season or sommat ;)) and no sign of Fringe :(

Weird I got that from TVguide.co.uk, they probably got it wrong then.

3e 11:10pm-12:10am (1 hour ) Sun 25 Jan

Starts in 6 hour(s) 3 minutes

Actually I have no idea what 3e is.

Grand Master

SuperJediMedia

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Where Is the MythArc!?!

Guess I like this show, but honestly I DISLIKE it lacks a strong Mythology, like the X-files, Heroes, Lost, Smallville.

Every week it's all like MOTW episodes.

It's possible that all these weekly episodes are Related to each other, but just don't seem to present it as so.

Adding more Action/Suspense wouldn't hurt either.

Grand Master

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LOL that Mountain Dew Voltage commercial was Cool! :D

Rappy, you got Spoilers that future episodes a good Mytharc will come into Scene?

Not read anything to spoilertastic about that, only the massive one olivia and peter are brother/sister

Grand Master

episode

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Where Is the MythArc!?!

Guess I like this show, but honestly I DISLIKE it lacks a strong Mythology, like the X-files, Heroes, Lost, Smallville.

Every week it's all like MOTW episodes.

It's possible that all these weekly episodes are Related to each other, but just don't seem to present it as so.

Adding more Action/Suspense wouldn't hurt either.

So you want the show to be completely different than it is?

Sorry, brother, but the show is designed the way they want it to be. Your ideas for all shows seem to be make it more like XYZ and have more action. Fringe is a drama/thriller/suspense show, not action. And its meant to be able to be picked up at any point, unlike serialized shows where you have to watch most/all of it to know what is going on.

Grand Master

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omgz windows on a macbook! :p

I love this show, its wacky but just freakin awesome!

OMG Dawsons Creek Revival!!!

Joshua Jackson (Pacey) and Mary Beth Peil (Jens Grandmother!)

Edited by Rappy
Grand Master

SuperJediMedia

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So you want the show to be completely different than it is?

Sorry, brother, but the show is designed the way they want it to be. Your ideas for all shows seem to be make it more like XYZ and have more action. Fringe is a drama/thriller/suspense show, not action. And its meant to be able to be picked up at any point, unlike serialized shows where you have to watch most/all of it to know what is going on.

Well, if what you say is true. I am GREATLY disappointed. I am not going to become a Huge fan of this show, then.

Because really I love Serialized shows MUCH better, TBH!

If this show doesn't get any Mytharc, or Serialized episodes I sadly will treat the show just as 'Watch if I can', but NOT a Must-Watch like Lost, 24, Heroes, Smallville etc.

I am going to have Disagree with you guys think this format is Better.

X-files' MOTW episodes are Way better than this, and frankly, it could continued past Season 9 with Doggett and Monica But because of No Mulder and Scully, that Mytharc is gone and show is OVER.

If this show really want a Strong fanbase at all, it really Need to get a Great Mytharc together, IMO.

Edited by JediXAngel
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