Seinfeld Windows commercial

By Rudy
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Grand Master

DaveLegg Developer

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I've been at Microsoft the past couple of days, and they showed us this advert this morning. This is all part of something they're plotting at the moment. There's a lot of subtlety in the advert that probably won't be noticed by most people until they have it explained to them (myself included ;)).

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XX55XX

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The objective of this ad wasn't to sell any Microsoft stuff, it was really to make Microsoft's image more palatable towards consumers.

As for the ad, I thought it was merely okay. I didn't get it either. But I would argue that this is the best advertisement that Microsoft has ever put out. (Except for the Windows 95 advertisement, of course.)

I believe that over time, more people will warm up to these ads. Don't underestimate the power of advertising, people. The more a theme is repeated, the more it is likely to be embraced.

At least the commercial wasn't like "ZOMG VISTA ROCKS" or "MACS SUX".

Proficient

39 Thieves

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Sheesh...what is Microsoft thinking? The only way to be clever would be to have Seinfeld and some effeminate guy...say...Nick Swardson, standing in front of a blank white background, Swardson with a big Apple symbol on his t-shirt, Seinfeld with a large Windows flag on his, and Seinfeld mercilessly bashing him on completely overblown and inflammatory issues that only apply to a fraction of the computing world at large.

Now *that* would be hilarious... :rolleyes:

Grand Master

Budious

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Oh cmon. Microsoft didn't make this commercial for you guys, so they could care less. It's obviously for a completely different crowd.

Which crowd would that be? It was trying to be Seinfeld (the sitcom) but it was never Jerry that made that show funny, it was the supporting characters that overshadowed him and stole his show. This commercial failed to market any product, and it failed to provide any humor. Maybe the next will contribute something to this $10M ad campaign, but it looks to be bust at the moment.

Experienced

MMaster23

Posted
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The ad sure makes a great impression 'bout Bill Gates.. Kinda like a feel good promo.. Its up on the Microsoft Website in HQ

I must say .. that site it links to (new Windows site?) is pretty freaking awesome...

Loving the HQ of the silverlight stream.. try that using FLV ;)

Veteran

megamanXplosion

Posted
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The commercial, like a poem, alludes to many subtle meanings to which you must pay close attention to notice. The shoes, called Conquistadors (Spanish for "Conquerers"), allude to how he conquered North America with Microsoft, like how the Spanish Conquistadors of the 15–19th centuries brought large parts of America under Spanish colonial rule. That explains the Mexican girl behind the glass who asks, about Bill Gates, in Spanish, "Is that the Conquistador?" The commercial alludes to many other things, but I shall not say anymore :)

Grand Master

Fred Derf Veteran

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This is the kind of advertisement that would encourage me to buy a Mac.

Seriously though, I heard of a Sienfeld/Bill Gates ad and I assumed it was for a shoe company. Yes, I didn't recognize the name but there are plenty of chains that exist in other parts of North America. I was wondering why Bill Gates would bother shilling for a shoe company, given his enormous personal wealth and then I heard the jokes about Windows at the end. Wha?!?

Epic fail.

Grand Master

DELTETHISACCOUNT

Posted
Posted (edited)

Watch this one, much better than the first. Much more is explained in this one, like about how they're trying to connect with real people and such.

http://www.youtube.com/watch?v=gBWPf1BWtkw.swf

EDIT: I don't understand the message behind the grandmother though. Very strange.

Edited by Ruiz
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