Sony Responds To NPD Results

[DrunknMunky Veteran]

Playstation By The Numbers

by Torrence Davis

Here’s the response from Sony regarding Playstation sales for August. Enjoy!

PlayStation by the Numbers

August 2008

PS3 Posts Strong Sales; PS3 Software Sales Up 92 Percent Year-Over-Year Total PlayStation Hardware Unit Sales Top 582,533

PLAYSTATION?3 (PS3™) continued to generate impressive sales in August 2008, with 185,353 hardware units sold. From January to August 2008, more than 2 million PS3s have been sold in the U.S., representing a year-to-date hardware sales growth of more than 92%. Software sales were also strong for PS3, with 1.6 million units sold, representing a year-over-year growth of 92%.

• Electronic Arts Sports’ Madden NFL 09 proved to be a hot seller on PlayStation platforms in August, with more than 1.1 million copies purchased by PlayStation customers, not including the Madden NFL 09 ? (PlayStation? Portable) Entertainment Pack. 643,000 units of the popular sports title were sold for PS3 alone, a 33% higher attach rate than Xbox 360 and representing an increase of 90% year-over-year when compared to Madden NFL 08 sales for PS3 in August 2007.

• Following its launch on July 29, more than 263K copies of the weapon-based fighting game Soulcalibur IV were sold for PS3 in July and August, a 38% higher attach rate than Xbox 360.

• PLAYSTATION?Network continued to be a popular destination for new and original forms of entertainment, including exclusive content such as the full game of The Last Guy and the Warhawk expansion pack, as well as TV shows like Xam’d: Lost Memories.

Fueled by enthusiasm for the Madden NFL 09 PSP Entertainment Pack, 253,012 PSP hardware units were sold. This represents a year-over-year growth of 67%.

PlayStation?2 (PS2) hardware unit sales were again solid in August, with 144,096 hardware units sold. Since launch, more than 42.7 million PS2s have been sold in the U.S. as of August 2008.

Power of the PlayStation Portfolio

The PlayStation brand generated strong sales across all three platforms, earning $365 million in August.

• Year-to-date (Jan-Aug), the PlayStation brand has generated almost $3.7 billion in revenue, representing an increase of 21% year-over-year.

• PlayStation total hardware revenue was $147.3 million in August, representing a year-to-date growth of 42%.

• PlayStation total software revenue in August was $178 million, representing a year-to-date growth of 25%.

CEO Perspective

“We had yet another strong month for PlayStation in August, which validates that consumers are indeed recognizing the long-term value that PS3 offers as both a gaming and home entertainment device. We also began shipping the new 80GB PS3 model in late August to address any short term inventory transitions from the 40GB to 80GB model. We’re looking forward to a solid holiday season and are excited to offer a string of unmatched content to consumers in the coming months with LittleBigPlanet, SOCOM: Confrontation, Resistance 2, and MotorStorm: Pacific Rift.”

- Jack Tretton, president and CEO, Sony Computer Entertainment America[/quoSource: The Bit Bag]

Pretty much another article on NPD results..

NPD Group reported Thursday that Xbox 360 and PS3 were virtually neck-and-neck on the hardware front (195,200 vs. 185,400, respectively), but Sony says those figures don't illustrate the entire hardware story.

The firm said total PlayStation hardware unit sales were 582,000, including PS3, PS2 and PSP. Year-to-date, Sony also said the PlayStation brand has generated nearly $3.7 billion in revenue, a 21 percent increase year-on-year.

Total hardware revenue for PlayStation was $147 million during August, a year-to-date rise of 42 percent.

PlayStation total software revenue for August was $178 million, a year-to-date increase of 25 percent, the firm said.

SCEA CEO Jack Tretton said in a statement, "We had yet another strong month for PlayStation in August, which validates that consumers are indeed recognizing the long-term value that PS3 offers as both a gaming and home entertainment device.

"We also began shipping the new 80GB PS3 model in late August to address any short term inventory transitions from the 40GB to 80GB model."

Tretton then hyped up PS3's software lineup: "We're looking forward to a solid holiday season and are excited to offer a string of unmatched content to consumers in the coming months with LittleBigPlanet, SOCOM: Confrontation, Resistance 2, and MotorStorm: Pacific Rift."[/quoSource: EDGE]

Edited September 12, 2008 by DrunknMunky

[Rookas]

We?re looking forward to a solid holiday season and are excited to offer a string of unmatched content to consumers in the coming months with LittleBigPlanet, SOCOM: Confrontation, Resistance 2, and MotorStorm: Pacific Rift.

With the exception of LBP I wouldn't exactly call that "unmatched" with competition like Fable 2, Gears 2, Left 4 Dead and Banjo-Kazooie. Why can't they just say, "yeah, we got some good stuff coming".:D:D

[DPyro]

Banjo-kajooie will suck, and the others will end up on PC anyway.

[+Audioboxer Subscriber²]

With the exception of LBP I wouldn't exactly call that "unmatched" with competition like Fable 2, Gears 2, Left 4 Dead and Banjo-Kazooie. Why can't they just say, "yeah, we got some good stuff coming". :D

It's just PR talk, MS will probably say they have an unmatched lineup as well, and well Nintendo will just say.... "We're selling a **** load of hardware, quality software? Who cares?" :laugh:

I am quite liking forward to Sony's lineup this year, but mainly LBP.

I'm quite enjoying Socom mind you, I just hope it's patched up and ready to go for release.

WipeoutHD is one not mentioned above that should be good.

[sn00pie]

Even with all the price drops Microsoft is throwing at the Xbox 360 its still neck to neck with the PS3? That's pretty good if you ask me.

To be honest the only game I'm really looking forward to his EA's next racing game ~ NFS: Undercover. From their recent releases and their teaser trailer for the game itself. It's quite apparent to me that they've finally stepped up their game and we will start seeing some quality titles from them. LBP looks interesting and could easily help push more PS3 units out the door, but for me the next NFS is going to be huge! :yes:

[DrunknMunky Veteran]

Banjo-kajooie will suck, and the others will end up on PC anyway.

Oh dear :no:

[HawkMan]

interesting how they play the numbers

About the games they only the PS3 numbers, and say they have a higher attach rate. Of course they do, there are fewer PS3's out there, and less games to choose from, of course the PS3 will have a better attach rate on popular games than the 360. That's what happens when there's less consoles out there and far less games to choose from. this is one case where attach rate is useless. Attach rate is only a usefull number when viewed as a total number against the total number of consoles.

As for PSN. again they play the number by only using percentages, since the hard numbers just don't stack up to MS XBL numbers wich have been released. Again the percentages of how may more people are using PSN is useless, it's called natural progression, more people are able to useit as they buy PS3's and friends will sign up on their friends PS3's