Microsoft: We understand European loyalty to Sony


Recommended Posts

In a short period that has seen Microsoft trumpet record sales figures in the UK and Europe, the company has told GamesIndustry.biz that it will continue to cater to the European market with regional specific content.

Head of Microsoft Game Studios Phil Spencer has even said that he understands the loyalty that European consumers have traditionally held for Sony products, and his team is working hard to create games that appeal to niche demands.

"I understand as a gamer the brand that Sony has here, and the work that we need to do to build content and franchises that uniquely resonate with the customers in the different European markets," commented Spencer in an interview published today.

"Investment in studios, investment in people on the ground creating games is critical to us succeeding in this market."

The Xbox 360 has sold over six million units in Europe, 2.3 million of which are in the UK alone.

"We look at our success to date, and we understand... that having content creators and content that is very tailored towards the European market is incredibly important, especially in the console space in the competitive environment that we're in," added Spencer.

It's not just titles for Europe, but further dividing content between countries on the continent, that Microsoft now hopes to do, in a similar move to Sony's region-specific SingStar releases.

"Ensuring that when games come out, as with Lips and other things, that we tailor those games to the specific markets - so if you're in Spain and you want to hear a Spanish pop song, you should be able to do that, and we're doing the work to enable that functionality. That is important," detailed Spencer.

Spencer concluded that European-developed software and content is crucial to Microsoft's global business, with some of the company's most successful brands developed in the region.

"Europe specifically - I think I did the math about a year ago, so it might even be higher - but over 40 per cent of MGS games historically have come from Europe, when we think of Project Gotham Racing, Crackdown, and all the different things that we've done here.

"That shows both the content creation community that's here, and also how important it is for us that we have content that comes from Europe - it tends to do well in Europe - so let's make sure that we continue to invest."

Source

I'm originally from Europe and I know of no such sony loyalty, the only loyal ones are those whom don't know better.

Dude don't be ignorant, it's well known Europe has historically been Sony land, and in many respects still is (more PS3s have been sold in Europe than USA so far).

What MS have proven this generation is with a good competitor you can break loyalty.

After 5/6 years though we'll just need to see where the sales ratio of consoles are.

i wouldn't say it was so much loyalty as just that sony was the only choice with ps and ps2. everyone had them. some people might just think the same is true this gen and that they should just get a ps3. nevertheless, most people i know think that the 360 is the right choice and we publicly laugh at people with ps3. that might just the people i know though....

Actually he has a point. In my circle of friends there isn't even one "Sony" fanboy. Before you even say it, it's not because I refuse to mingle with them either :p

I actually find myself defending Sony when we're talking about games, more and more these days. Madness I know! There was definitely a lot more loyalty around last generation, especially when I was at school and there probably wasn't a day went by without someone talking about GTA and PS2. How I hated that time :p

Dude don't be ignorant, it's well known Europe has historically been Sony land, and in many respects still is (more PS3s have been sold in Europe than USA so far).

What MS have proven this generation is with a good competitor you can break loyalty.

After 5/6 years though we'll just need to see where the sales ratio of consoles are.

My comment was meant in jest, I know for some reason the majority of 15-30 year olds in Europe, are all blindly tied to Sony. I've worked in retail selling the things during the time of the Dreamcast, and could tell things were bad as people wouid refer to any console as a playstation.?

i wouldn't say it was so much loyalty as just that sony was the only choice with ps and ps2. everyone had them. some people might just think the same is true this gen and that they should just get a ps3. nevertheless, most people i know think that the 360 is the right choice and we publicly laugh at people with ps3. that might just the people i know though....
i wouldn't say it was so much loyalty as just that sony was the only choice with ps and ps2

Incorrect on one level, there were other viable consoles on the market.

However casuals are like sheep sometimes, what their neighbours/friends have, they'll buy. Check the Wii virus for an example of that :p

Meaning due to the popularity of the PS/PS2, a snowball effect probably was in place.

and we publicly laugh at people with ps3

Ahh you sound like an awesome gamer to be around :rolleyes:

My comment was meant in jest, I know for some reason the majority of 15-30 year olds in Europe, are all blindly tied to Sony. I've worked in retail selling the things during the time of the Dreamcast, and could tell things were bad as people wouid refer to any console as a playstation.?

Ah right okay.

Yeah, what you're saying is definitely true.

It was quite sad for the competition, but that's the way it ended up over here...

This time around competition is definitely better(Y)) But I still think for this generation, you'll see region loyalties to some extents.

I used to think Glasgow was bad for PS bias but since migrating down under, it's been much much worse. They're PS mad down here, which is surprising considering the price of them. It's also annoying how the Aus PS store seems to be in a world of it's own. I'd love to get Burnout :(

They just need to make Little Big planet on Xbox360 and I didnt need to buy a PS3, well except for KillZone 2, oh and Resistance 2, and probably some other games.

I have had xbox 360 from launch, and Wii from Jan 07 - today, and now Ps3 Today to...

I am no fanboy of any, I was just waiting for the games I would like to play on Ps3.

Try cutting the cost of Live in Europe - it seems ridiculous to me that a digital product costs twice as much here than the USA. I've never agreed with the double cost for physical products (an increase, yes, but not double), but doing it on a digital product is a clear rip-off. Although Sony haven't been much better in the department of treating Europe equally.

Both need to treat Europe the same as they do USA and Japan, instead of just treating us as second rate consumers while charging us through the roof. Whoever does this first gets my vote.

Despite that, games are more important to me. If LBP was on the 360, I'd get a 360.

agree with the post above - from everyone involved in the industry, equal distribution of happiness would be most appreciated. MS can set an example by making Live truly global and universal.

other than that, i say give Glasgow back to nature, maws and all.

This topic is now closed to further replies.
  • Recently Browsing   0 members

    • No registered users viewing this page.
  • Posts

    • Why Delta Chat is the best decentralized messenger you have probably never tried by Paul Hill There is no shortage of messaging apps out there; we have WhatsApp, Messenger, and Telegram, just to name a few. While Meta has taken steps to incorporate encryption into Messenger and WhatsApp, they still leave a lot to be desired. If you are in the market for a messaging app that promotes security, privacy, and optional anonymity, you'll want to read what I have to say about Delta Chat. For those not familiar with Delta Chat, rather than relying on centralized servers as you do with Facebook Messenger, it relies on email. Essentially, it is a chat interface that feels like a messaging app, but secretly in the background, it is firing off emails. In the past, you used to have to sign in with your email account. When you sent messages to people, it would just be sending encrypted messages to their inbox, which their Delta Chat client would decrypt. When I first learned about Delta Chat, it required users to sign in with an email account, but I was pleasantly surprised upon trying it in 2026 that this is no longer a requirement, or the preferred method was to use the app. Recently, I’ve tried UAD-ng on my old Nokia 3.4 to disable most of the Google apps because the bootloader is locked, and this is the next best option. While finding replacement apps in F-Droid, I came across Delta Chat again, and it has undergone quite a big change since I last used it, with its new chatmail relays, which no longer require you to sign in to your own email account, providing anonymity, and they offer greater security. Android and Desktop Delta Chat apps. Not only does it run on my de-googled phone, but it also works on desktop computers and iOS, making it truly ubiquitous. For me, Delta Chat is a wonderful alternative messenger because it gives you more control. It supports switching between different profiles, which you can set up super quickly; you don’t register a username, you don’t register a password. The only thing you do have is a random string email address on a chatmail relay (which you don’t have to memorize). To maintain access to your profile, you just need to add a second device to your account via QR code or make a backup of your account, which you can restore later. Fail to do these, your account is gone - as it should be if you don’t want to leave accounts that could get hacked later on. My decision to block Google stuff on my Nokia was done for practical reasons; the device sucked when it launched, and it sucks even more now. The nice thing about F-Droid and the apps within is that they’re usually lightweight, free of bloat, and work well on that device. What was inconvenient for me was that it was hard to send messages from that device, say if I wanted to copy a code over to my main phone or send family members a link from that device. That’s when I decided to look at the available chat apps and saw Delta Chat. Another nice thing about Delta Chat is its notifications. Some messaging apps rely on Google’s ecosystem for notification transport on Android; however, with Delta Chat, it can use Google’s solutions if you have Play Services or MicroG installed. Otherwise, it is able to keep a background connection to the chatmail relay server so that you can get notified when you receive a message. As free software, the code of Delta Chat is open for all who want to take it and build upon it. In the future, if the developers of Delta Chat make a catastrophically bad decision and take the app in an undesirable direction, users can take the code and fork the project. This contrasts with closed-source apps from corporations that can take their products in any direction they like. By relying on free software instead of closed-source programs, you actually control your computing. I’ve spoken at length about how running this type of software is like owning your own home rather than renting it. The same applies here; if you use Delta Chat, you don’t need to worry about it going away in the future. Whether it is Telegram, WhatsApp, or Messenger, you are required to register a username and password to use these services. A major flaw in this design is that anyone can try various passwords and potentially break into your account with your complete chat history intact. Sure, there is encryption in Messenger, where you need a second PIN and two-factor authentication in Telegram, but breaches happen all the time. Unlike before, when you used to sign in to your email account to send and receive messages, the primary way to do it now is to create an account on a chatmail relay. The resulting email address is a random string followed by the name of the relay you pick. This means you can start and begin adding contacts Without a username and password, you either need to ensure you have a backup or at least one device running your Delta Chat profile. The primary way to log in on another device is to go to the settings and add a second device. Then, you’ll just scan a QR code with your new device, and it’ll log in to your account and sync all your chat history and contacts. To end users, Delta Chat just looks like any instant messenger; however, it is really sending your messages as encrypted emails to your contact. This is pretty cool from a censorship perspective, as it makes the service more difficult to block. Previously, the main way to use the app was by logging in with email, but nowadays, it’s recommended that you use chatmail relays. Chatmail relays temporarily hold messages in case your device is offline. They are cheap, simple servers that don’t store data as group states. Other information, like your name and avatar, only exists on your device and the devices of those you share your contact information with. The relays are also decentralized and operated by various groups and individuals. It is even possible to set up your own chatmail relay, but most people will want to use one hosted elsewhere. To keep your messages secure, Delta Chat uses a secure subset of the OpenPGP standard that gives you automatic end-to-end encryption. It also uses Secure-Join to exchange encryption setup information through QR-code scanning or invite links. Autocrypt is also used to automatically establish end-to-end encryption between contacts and all members of group chat, but sometime this year Autocrypt v2 will be rolled out, bringing post-quantum resistant encryption and forward secrecy. The Delta Chat FAQ is an interesting read that explains many more details about the app. Credit: Pexels Delta Chat is unique among messaging apps because it is built on email, a technology that’s decades old and isn’t going anywhere soon. What’s more is that email is not centralized either, so it’s far more difficult for any authoritarian regime to disrupt the Delta Chat app. I haven’t spoken too much about features yet, so I will do that now. Delta Chat allows you to do one-on-one chats, group chats, and create channels. It also supports file sharing and making audio and video calls when chatting one-to-one, but it’s not available for group chats right now. At the time of writing, the calling functionality is disabled and can be enabled in Settings > Advanced > Debug Calls. I have used the video calling feature, and the quality is excellent. It works over WebRTC, another open standard. The app also lets you send voice notes, enables disappearing messages, and has its own app ecosystem. I did try playing chess one time there, but it was a bit spotty; though, we did manage to complete the game with a victory for me. To add people to Delta Chat, you can either give them your Delta Chat link or your QR code to scan. These are the only ways to add users, so you won't have any spam bots bothering you. If the people you want to chat with don't have the app yet, just send them your link, and it will take them to a webpage where they can install the app and then add you. It's really quick for them to install it and get started, which is nice. Credit: Microsoft. The Majorana 2 quantum chip unveiled in 2026. I do not think quantum computers are too far out now, and I do hope that Delta Chat is able to push out Autocrypt v2 sooner, rather than later, so bad actors do not attempt to collect encrypted communications and then decrypt them in the future using quantum computers. By getting people’s messages post-quantum-safe now, users won’t have to worry when quantum computers start cracking legacy encryption. Overall, I would recommend this app to people who are already past WhatsApp and Messenger and have perhaps begun using apps like Telegram or Session. It shares a lot of characteristics with these apps and goes a lot further than Telegram in terms of security. By being based on email, it is also resistant to censorship, and the lack of a username and password makes you anonymous (if you want to be) and safe from brute force password cracking attempts. Let me know in the comments if you’ve tried Delta Chat recently. Do you think it's a good bulwark against governments that are tightening their grip on the internet?
    • Putin was behind Farage/Brexit and behind Trump/MAGA. Different idiot lying beasts, same fascist master. Same screwed up results for both nations.
    • For me the Final Fantasy games, Langrisser I & II, Hardspace: Shipbreaker, Horizon Forbidden West Complete Edition, Metaphor: ReFantazio and LUNAR Remastered Collection
  • Recent Achievements

    • One Year In
      bernmeister earned a badge
      One Year In
    • Week One Done
      Scoobystu earned a badge
      Week One Done
    • Week One Done
      tuben earned a badge
      Week One Done
    • First Post
      OffsetAbs earned a badge
      First Post
    • Reacting Well
      OffsetAbs earned a badge
      Reacting Well
  • Popular Contributors

    1. 1
      +primortal
      465
    2. 2
      +Edouard
      217
    3. 3
      PsYcHoKiLLa
      155
    4. 4
      Steven P.
      74
    5. 5
      FloatingFatMan
      71
  • Tell a friend

    Love Neowin? Tell a friend!