Naked coke can concept

By .Markus
in General Discussion

 Share

Recommended Posts

Grand Master

.Markus

Posted
Posted

Found this really interesting story plus concept over at Gizmodo, and thought I'd share it..

500x_ecocan01.jpg

It doesn't only look beautiful and it will make Jon Ive and Steve Jobs wet, but this naked Coca-Cola can would help save energy while reducing air and water pollution. Would it really make a difference? Let's do some math:

I assume the consumption only increases through time, but let's take the daily 2007 numbers from Global INForM Cases Sales database, the total number of Coca-Cola cans sold per worldwide is 67,873,309. Diet Coke and Coke Zero sold 35,387,241, while My Coke sold 103,260,550. Yes, that's all per day.

So taking only the classic Coca-Cola, that's 24,773,757,785 every year. Twenty-four billion cans. That is indeed a lot of paint and paint removal products. Because this doesn't only affect the production. It also affects the recycling, which will eliminate a step:

The naked can help to reduce air and water pollution occurred in its coloring process. It also reduces energy and effort to separate toxic color paint from aluminum in recycling process. Huge amount of energy and paint required to manufacture colored cans will be saved. Instead of toxic paint, manufacturers process aluminum with a pressing machine that indicates brand identity on surface.

Sounds good to me, and it even looks better if you take into account all kinds of Coke. That brings up the number to 75,380,201,500 cans. I don't know how much paint that represents, but I'm guessing quite a few thousand tons.

Source

Link to comment
https://www.neowin.net/forum/topic/847326-naked-coke-can-concept/
Share on other sites
Grand Master

PNWDweller

Posted
Posted

Now...if they had sold this during the Terminator 2 era...

It indeed looks like something that could be popular in the younger market. However, you do have a lot of older folks that will only stick with what they know and the familiar packaging.

I could see Coke doing these as a test run in select markets and if it proved popular, then it might be a 25% saturation for the rest of the world/country.

Another place I could see this would be in some sort of sci-fi movie.

Of course, being a sucker for this type of design, I probably would buy at least 1 12 pack just for holiday parties when bringing goodies. :)

Enthusiast

BigBoobLover

Posted
Posted (edited)

The problem with this design concept is that the technology to make the embossed cans like that would require major modifications to the production line, if it is even possible with current technology. There's a reason you don't see embossed cans like this: the machinery needed would be outrageously complex.

edit: people in the thread there also bring up another valid point. It would be nearly impossible to use this technique for the legally required nutrition information on the cans.

Edited by bluedragon1971
Mentor

The_Wizard

Posted
Posted
edit: people in the thread there also bring up another valid point. It would be nearly impossible to use this technique for the legally required nutrition information on the cans.

Maybe there would still have to be some printing on it then, even if that was the only thing printed, it would still reduce waste & energy by a considerable amount.

Grand Master

Rohdekill

Posted
Posted
You've also got a problem, that if Coke switch to naked cans... every supermarket would jump on it and change there packaging to the old coke packaging to try and seduce the customers :p

That's not a problem...it's called ingenious marketing. Vendors will be buying up the product in record numbers. Just like when coke changed its recipe. People thought it was a failure. It ended up being an incredible, profitable marketing scheme...especially when the original recipe was brought back into production.

Grand Master

ozgeek

Posted
Posted
I'm sure they could use the naked cans in those multipack boxes by printing the information on the box?

Many shops buy those multipack boxes so they could sell the cans as a full individual item. Many shops here do this. That is why I still see Nutuional info on EACH packet/can that has food in it even if sold as a pack.

This topic is now closed to further replies.
 Share
Go to topic listing

  • Recently Browsing   0 members

    • No registered users viewing this page.

  • Posts

    • The 2TB Samsung 990 PRO NVMe SSD hits lowest price in over three months

      By fernan99 · Posted

      "The 2TB Samsung 990 PRO NVMe SSD hits lowest price in over three months¨ I'd prefer to see the lowest price in over a year
    • The 2TB Samsung 990 PRO NVMe SSD hits lowest price in over three months

      By sphbecker · Posted

      Glad these prices are starting to come down, but that is still crazy. I bought the 2TB 9100 Pro (slightly more expensive version with PCIe 5.0) last year for $240.
    • The 2TB Samsung 990 PRO NVMe SSD hits lowest price in over three months

      By hellowalkman · Posted

      The 2TB Samsung 990 PRO NVMe SSD hits lowest price in over three months by Sayan Sen Yesterday, we covered a really good deal wherein you can get a 4TB TeamGroup T-FORCE G50 NVMe PCIe Gen4 SSD for a low price of just $400 with a special discount coupon. That's just $100 per TB, making it a very good offer during these hard times. The deal is still live, so you can check it out in its dedicated article here if you do not want to miss out. Meanwhile, if you don't have that kind of budget but still wish to buy an SSD for a good price, the 2TB variant of the TeamGroup SSD at $280 its lowest price in over three months. Meanwhile, those seeking 2TB but faster performance can check out Samsung's 990 PRO, which has hit the lowest price also in the last quarter or so, as it's on sale for $370 (purchase links under the specs table down below). Thus, you want a faster drive, get the 990 Pro, or you want more capacity, grab the TeamGroup 4TB linked in the first para. The 990 PRO is a PCIe Gen4 NVMe SSD and still one of the fastest drives available today for under $500. Speaking of fast, sequential reads and writes are rated at 7450 MB/s and 6900 MB/s, respectively. The random throughputs for reads and writes are 1400K IOPS and 1550K IOPS, respectively. The 990 PRO is based on Samsung's 7th Gen V-NAND flash, and it too is TLC. It packs 2 gigs of LPDDR4 DRAM cache, which helps the random performance. The endurance rating for this is 1200 TBW (terabytes written), which should be sufficient for most users. The Samsung 990 PRO is compatible with the PlayStation 5, but if you are going to use the 990 PRO on a PC, check out the Samsung Magician app that lets you track your drive's health, update its firmware, customize various settings, and more. The tech specs are given below: Specification TeamGroup T-FORCE G50 2TB Samsung 990 PRO 2TB Interface PCIe 4.0 x4, NVMe 1.4 PCIe Gen 4.0 x4, NVMe 2.0 Form Factor M.2 2280 M.2 2280 Controller InnoGrit Controller Samsung In-house Controller NAND Flash 3D TLC 3D TLC DRAM Cache None (HMB supported) 2GB LPDDR4 Sequential Read (Max) 5,000 MB/s 7,450 MB/s Sequential Write (Max) 4,500 MB/s 6,900 MB/s Random Read (4K) Up to 600,000 IOPS Up to 1,400,000 IOPS Random Write (4K) Up to 700,000 IOPS Up to 1,550,000 IOPS TBW (Endurance) 1,300 TBW 1,200 TBW MTBF 3,000,000 hours 1,500,000 hours Operating Temperature 0°C to 70°C 0°C to 70°C Storage Temperature -40°C to 85°C -40°C to 85°C Shock Resistance 1,500G / 0.5ms 1,500G / 0.5ms Heatsink Patented Graphene Heat Spreader No Get them at the links below: Samsung 990 PRO SSD 2TB (MZ-V9P2T0B/AM): $369.99 (Sold and Shipped by Amazon US) TEAMGROUP T-Force G50 2TB SSD (TM8FFE002T0C129): $279.99 (Sold by TeamGroup, Shipped by Amazon US) Good to know This Amazon deal is U.S. specific, and not available in other regions unless specified. We only use first-party seller links (at the time of article publishing); ensure that you purchase from a first-party seller link only. Check out Today's Deals on Amazon | or our recent tech deals. Become a Prime member (for Students or SNAP) via Neowin Get Prime Access - Prime for half price (for qualifying Medicaid, EBT, SNAP) Subscribe to Prime Video, Audible Plus, Music Unlimited or Kindle Unlimited via Neowin As an Amazon Associate, we earn from qualifying purchases.
    • Major Xbox layoffs may claim South of Midnight developer Compulsion entirely

      By PeterTHX · Posted

      If you can't spell a simple word that 2nd graders learn, your entire argument is suspect.
    • UK to ban under-16s from social media following a six-week trial with teenagers

      By FloatingFatMan · Posted

      And here goes the "Won't someone think of the children" brigade. Get stuffed mate. This has NOTHING to do with making the internet safe. It's about tracking adults, spying on your online activity, and sending the boys around when they don't like something you post. Also, again, parliament have voted TWICE against this, and Starmer is going ahead anyway. THAT is anti-democratic bullsh**. They will use this law to track you, they will use this law to control you, and they will use this law to punish you if they don't like what you do, even if it's legal. And your data? Say bye bye to that. It'll be on the darkweb in weeks. I'm not some rando online. I've been an IT professional for 40 years, many of it in security. I know exactly what this means and what will happen to your data. I do not consent and I will not comply.

  • Recent Achievements

    • First Post
      Jocimo earned a badge
      First Post
    • Week One Done
      suprememobiles48 earned a badge
      Week One Done
    • One Month Later
      Windows Guy earned a badge
      One Month Later
    • One Month Later
      Prasann earned a badge
      One Month Later
    • Week One Done
      Prasann earned a badge
      Week One Done

  • Popular Contributors

    1. 1
      +primortal
      520
    2. 2
      +Edouard
      174
    3. 3
      PsYcHoKiLLa
      90
    4. 4
      Steven P.
      81
    5. 5
      ATLien_0
      70
    Show More

  • Tell a friend

    Love Neowin? Tell a friend!