Naked coke can concept

By .Markus
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Grand Master

.Markus

Posted
Posted

Found this really interesting story plus concept over at Gizmodo, and thought I'd share it..

500x_ecocan01.jpg

It doesn't only look beautiful and it will make Jon Ive and Steve Jobs wet, but this naked Coca-Cola can would help save energy while reducing air and water pollution. Would it really make a difference? Let's do some math:

I assume the consumption only increases through time, but let's take the daily 2007 numbers from Global INForM Cases Sales database, the total number of Coca-Cola cans sold per worldwide is 67,873,309. Diet Coke and Coke Zero sold 35,387,241, while My Coke sold 103,260,550. Yes, that's all per day.

So taking only the classic Coca-Cola, that's 24,773,757,785 every year. Twenty-four billion cans. That is indeed a lot of paint and paint removal products. Because this doesn't only affect the production. It also affects the recycling, which will eliminate a step:

The naked can help to reduce air and water pollution occurred in its coloring process. It also reduces energy and effort to separate toxic color paint from aluminum in recycling process. Huge amount of energy and paint required to manufacture colored cans will be saved. Instead of toxic paint, manufacturers process aluminum with a pressing machine that indicates brand identity on surface.

Sounds good to me, and it even looks better if you take into account all kinds of Coke. That brings up the number to 75,380,201,500 cans. I don't know how much paint that represents, but I'm guessing quite a few thousand tons.

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Grand Master

PNWDweller

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Now...if they had sold this during the Terminator 2 era...

It indeed looks like something that could be popular in the younger market. However, you do have a lot of older folks that will only stick with what they know and the familiar packaging.

I could see Coke doing these as a test run in select markets and if it proved popular, then it might be a 25% saturation for the rest of the world/country.

Another place I could see this would be in some sort of sci-fi movie.

Of course, being a sucker for this type of design, I probably would buy at least 1 12 pack just for holiday parties when bringing goodies. :)

Enthusiast

BigBoobLover

Posted
Posted (edited)

The problem with this design concept is that the technology to make the embossed cans like that would require major modifications to the production line, if it is even possible with current technology. There's a reason you don't see embossed cans like this: the machinery needed would be outrageously complex.

edit: people in the thread there also bring up another valid point. It would be nearly impossible to use this technique for the legally required nutrition information on the cans.

Edited by bluedragon1971
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The_Wizard

Posted
Posted
edit: people in the thread there also bring up another valid point. It would be nearly impossible to use this technique for the legally required nutrition information on the cans.

Maybe there would still have to be some printing on it then, even if that was the only thing printed, it would still reduce waste & energy by a considerable amount.

Grand Master

Rohdekill

Posted
Posted
You've also got a problem, that if Coke switch to naked cans... every supermarket would jump on it and change there packaging to the old coke packaging to try and seduce the customers :p

That's not a problem...it's called ingenious marketing. Vendors will be buying up the product in record numbers. Just like when coke changed its recipe. People thought it was a failure. It ended up being an incredible, profitable marketing scheme...especially when the original recipe was brought back into production.

Grand Master

ozgeek

Posted
Posted
I'm sure they could use the naked cans in those multipack boxes by printing the information on the box?

Many shops buy those multipack boxes so they could sell the cans as a full individual item. Many shops here do this. That is why I still see Nutuional info on EACH packet/can that has food in it even if sold as a pack.

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