Retail calls for sub-

[DrunknMunky Veteran]

June 24th, 2010 @ 13:44

By Joe Anderson

Retailers are calling on Microsoft to release its new Kinect motion camera for under ?100, despite reports that the device costs $150 to manufacture.

HMV?s games chief Tim Ellis, told MCV that without the right price the device will never go mass market.

?Kinect is likely to find a significant audience with a market-responsive price,? he said.

Morrison?s games buyer Nick Sultanti said that any price under three figures will get the consumer very interested.

?Sub-?100 and Kinect will benefit immensely. People are going to compare price points between Move and Kinect, and it would be fairly detrimental if there is a major price discrepancy in favour of Move.?

ShopTo boss Igor Cipolletta added that the lower the price, the better for Microsoft?s install base.

?Predictions of Kinect price being over ?79.99 will do little to engender early adopters and thus affect unit sales in the short to medium term,? he said.

Kinect was announced at E3 last week. It?s due to release in November.

http://www.vg247.com/2010/06/24/retail-calls-for-sub-100-kinect/

[Sikh]

Good thats what I like to hear.

[tablet_user]

why? Move costs just as much. the controller is $50 ya but you gotta buy eye toy as well.

[ramonsjc]

it was > $100 bucks it would be more attractive!

[DrunknMunky Veteran]

Move can cost more than £100

£30 for Navi

£40 for Move (x2 for games that require it)

£25 for PS Eye

You can buy the bundle but like I said, if you need another Move controller that's another £40.

Kinect is really going to appeal more to the gamers that want to play party games. It's a one off cost & supports more than one person.

Whereas Move is damn pricey for each gamer. Imagine £80 just for 2 Move controllers to play that boxing game alone :no:

[SMELTN]

I really think a $99 US price would work MUCH better, especially since the 360 hardware is falling behind the PS3 hardware at this point and with the Move coming out, it needs to be competitive or A LOT more people are going to go to the PS3

[Spookie]

?30 for Navi

?25 now, GAME has dropped the price already. Hopefully it kicks off a pricing war.

[DrunknMunky Veteran]

Yeah that's not the RRP price, only comparing RRP's right now since Kinect's price will drop with retailers too.

[____]

I doubt they'll start out any lower than what retailers are already pricing at. If the device doesn't sell they can always drop the price to move it, but if they start out at $100 and they're selling strong consumers still won't tolerate a price jump up to $150.

[rajputwarrior]

i hope we get homebrew going properly with the 360 soon, cause other then games, kinect has soo many possibilities.

[red.]

I think with the target market of Kinect it makes sense about the sub ?100 price because it makes it more attractive as a bit of an impulse buy.

And all these people complaining about the Move cost when you factor everything together, i thought you guys liked this kind of modularity? At least that's the impression i got when people were complaining about the lack of Wi-Fi included in the old 360? ;)

[DrunknMunky Veteran]

I think with the target market of Kinect it makes sense about the sub ?100 price because it makes it more attractive as a bit of an impulse buy.

And all these people complaining about the Move cost when you factor everything together, i thought you guys liked this kind of modularity? At least that's the impression i got when people were complaining about the lack of Wi-Fi included in the old 360? ;)

It's perfectly fine (just look at the Wii, you need to buy nun-chuck and wiimote separate), but Sony takes the cake when you need 2 Moves, a camera and a navi controller. This is why the old Sega add-ons failed as well. Poorly priced and barely any games made use of them.

[Hedon]

Move can cost more than ?100

?30 for Navi

?40 for Move (x2 for games that require it)

?25 for PS Eye

You can buy the bundle but like I said, if you need another Move controller that's another ?40.

Kinect is really going to appeal more to the gamers that want to play party games. It's a one off cost & supports more than one person.

Whereas Move is damn pricey for each gamer. Imagine ?80 just for 2 Move controllers to play that boxing game alone :no:

Even if you buy the bundle, you still have to add ?30 for Navigation.