I hope there is a way to opt out of this. Not because I'm against the idea per-se, but because I'm in the UK and I don't have a TV license. For non UK people you need a TV license to watch any live broadcasts from a media producer (Jo Blogs' YouTube/Twitch stream doesn't count). Because I'm 100% sure that Netflix will provide viewing figures to TV Licensing I don't want to accidentally find myself requiring a license (about £150 a year) because I clicked on the wrong thing.
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