Apple Releases 2 New "Get A Mac" Ads

[Elliot B.]

http://www.apple.com/getamac/

Yoga and Breakthrough are new, I believe.

[Flae_qui]

thank you apple for more lies...

[Elliot B.]

thank you apple for more lies...

They're not lies. Vista is having a lot of trouble at the moment and it certainly doesn't help that PC hardware comes from all different places. Sure it means customizability, but it also warrants more work to get it all going and get it all going well for an extended amount of time.

[sundayx Veteran]

They're not lies. Vista is having a lot of trouble at the moment and it certainly doesn't help that PC hardware comes from all different places. Sure it means customizability, but it also warrants more work to get it all going and get it all going well for an extended amount of time.

It's not his fault.

[Jerry Grey Member]

thank you apple for more lies...

+1

[richardsim7]

I love my mac :D

The breakthrough one was really funny, didn't expect that :laugh:

-Rich-

[Calum Veteran]

I learnt one thing from these adverts... that I need to get a Mac...

But, BUT, they left me with no reason why? :/ ... ;)

[John S. Veteran]

thread cleaned

[LTD]

It turns out we end up being pretty committed to the "lies."

Don't forget most of us are forced to use Windows at work, and we've come *from* a Windows environment.

Lovin' the lies, gotta tell ya!

But of course, I'm sure there are people who have actually switched back to Windows. Somewhere. LOL.

[Quillz]

It turns out we end up being pretty committed to the "lies."

Don't forget most of us are forced to use Windows at work, and we've come *from* a Windows environment.

Lovin' the lies, gotta tell ya!

But of course, I'm sure there are people who have actually switched back to Windows. Somewhere. LOL.

We have a forum here for people who've switched from another platform to Windows.

I'm forced to use Windows at work, but I don't mind using Windows.

Anyway, the ads are pretty terrible, and have gone on for far too long. It's one thing to be competitive, it's another thing to simply bash your competition to no end. These ads have told me absolutely nothing about Leopard. I don't know what it is or what it does or why it's any better than "PC." The only ad that was halfway informative was "Time Machine," because it at least mentioned a major feature of Leopard.

So the "Yoga" ad tells me that Vista has problems. But so did XP. And so does Ubuntu Linux. And so does Mac OS X Leopard. So I don't see the effectiveness of the ad, all it's reinforcing is that no OS is perfect. But, so what? I don't ever recall seeing Microsoft heralding Vista as perfect, all they claimed was it's the best version of Windows, and it really is.

But let's not forget Apple owns at most, maybe 5-6% of the market. So I guess that gives them justification to bash Microsoft. When you own 90%+, you really don't need to advertise at all, your competitor does it for you.

[C_Guy]

But of course, I'm sure there are people who have actually switched back to Windows. Somewhere. LOL.

Well let's see, what are among Apple's top reasons to switch to Mac? That's right, you can use Windows and Office on it. A lot of the new Mac switchers aren't truly "switchers" since they maintain their Windows loyalty on their more expensive hardware.

I hope Apple keeps up the ads. The more they insult everyone's intelligence the more people will get tired of being insulted. The only thing these new ads remind us is how immature and smug the company is.

[Eric Veteran]

It turns out we end up being pretty committed to the "lies."

Oh. My. God. This is the first truthful thing I have EVER seen you say.

[acies]

Yea, I kind of agree they should really focus on their products more. These ads have become less entertaining. Some are funny, some are just meh... But most of them say nothing about Leopard.

Though I do find it funny when people take these ad too seriously and get offended by them.

[KeR]

Well let's see, what are among Apple's top reasons to switch to Mac? That's right, you can use Windows and Office on it. A lot of the new Mac switchers aren't truly "switchers" since they maintain their Windows loyalty on their more expensive hardware.

I hope Apple keeps up the ads. The more they insult everyone's intelligence the more people will get tired of being insulted. The only thing these new ads remind us is how immature and smug the company is.

I'd beg to differ, I don't know a single person who has switched to a Mac that has Windows installed. I do, but that is because I am tech savvy - however I haven't booted into Vista in months.

[LTD]

But let's not forget Apple owns at most, maybe 5-6% of the market.

10% worldwide and 21% in the US. Consumer markets.

[BajiRav]

And I thought these ads couldn't get any dumber. :wacko: Suits the apple fanboy crowd I guess...

10% worldwide and 21% in the US. Consumer markets.

lol..that's like Zune owning 10% of the 30GB mp3 player market. Thank you for the chuckle. :rofl:

[Chicane-UK Veteran]

I'm not even going to go and watch the adverts because I know they'll just be more PC bashing. I hate that approach to advertising and always have, and i'm not that much of a blind fanboy that i'll laugh it off simply because my current technology 'golden boys' are doing it.

Apples products are good enough that they don't need to sell themselves on the shortcomings of the competition. Sell them on what makes them great. 30 seconds of 'designer' advertising showing how "thin" the product is, or a minute of some nerdy fat guy in a suit bumbling around the set whilst the smug jerk in the jeans and t-shirt looks on in bemusement simply flat out is giving a terrible image of Apple.

Yes - sell the technology as cool. It is. And sell it as brilliant, because it is. Don't sell it as smug, or with a over exaggerated sense of superiority because that is not a good look - and it'll look even more stupid if Apple trips up, and starts to lose market share, or Microsoft really turn the tables with Windows 7.

[John S. Veteran]

These ads are definitely polarizing, but even those complaining about them are drawing more attention to them. :laugh: Regardless of how you feel about them, they're working.

[User6060]

Forget that there are millions and millions of vista users who turn on there computer and use it with no problems, forget they paid half the cost, forget the truth. its mac's fault LOL

[anarkhy]

Mac users are so cool, need to buy a mac, i dont want to be a stressed windows user anymore :s

Edited April 2, 2008 by AnarKhy

[Lucas]

If Macs where to be as used as windows it would be the same thing. Hackers/crackers just don't waste their time creating trouble on the Mac market as they won't accomplish much with it. But yes, the fact that everything comes from it's own development company usually can cause more trouble then a company that uses the same structure for everything.

[anarkhy]

Its more than that, macs are designed to be simple and functional, windows are coded to sell and make money

[Quillz]

10% worldwide and 21% in the US. Consumer markets.

Either way, hardly anything to write home about.

Its more than that, macs are designed to be simple and functional, windows are coded to sell and make money

Macs aren't designed to sell and make money? I'm pretty sure Apple is just as much of a corporation as is Microsoft.

[NeoXY]

I'm not even gonna bother reading the flamewar that is now inevitably going on...

I just like to say that the Yoga one was freakin hilarious :laugh:

[Hell-In-A-Handbasket]

i didnt care for either of them ( im a mac user ), seemed more like a "Bash Visa" ad instead of a "Get A Mac" ad