The problem is that these concepts do work. What people do not like is change itself...
People fear things that are new or different a lot of times, and it takes dragging them kicking and screaming until they accept it before they realize that they like it.
Do you recall the Mojave project from Microsoft? They managed to gather a ton of people who were opposed to Vista and then told them they were testing something new called 'Mojave' and the feedback was almost universally positive.
It was just Windows Vista, but because they called it something else people loved it. 'Mob Psychology' can be a very interesting thing to explore and understand.