.fahim, on 06 December 2012 - 23:05, said:
Negative marketing is never a good idea. Doesn't matter how good your product is.
Tell me how good your product is not how bad others are. It is the only way you'll get my respect.
I agree with this.
The problem with the campaign, apart from the less-than-brilliant concept, is the timing. Criticism of Microsoft’s more recent products, such as Windows 8, Surface and Windows Phone 8, should have caused the company to lay low for a while. Instead, the firm unwittingly gave frustrated users of its new products a unified hashtag to rally behind.
I do not agree with this. I've made it no secret ever since I got my WP8 Lumia 920 a little over two weeks ago, how happy I have been. I've also not let it be a secret that I still love android. But to say they should lay low, when they have such an amazing device is just asinine. As with any trolls/flaming/etc, the masses who do it, have generally never used the device, and are fueled by unwarranted "fanboyism."
Maybe the idea behind this marketing gimmick wasn't a good one, but to say they need to lay low because of something that is truly pretty awesome, is just dumb to say.