adrynalyne - it's not as if Apple is trying all that hard to block OS X from being installed on non-Apple hardware.
Further, how many folks running OS X download at least SOME applications from the MAS (whether free or fee)?
The MAS is the obvious model that the Windows (App) Store chose - as there are both free AND paid apps there; further, the MAS does NOT block you from installing Mac software the traditional way - any more than the Windows (App) Store does.
Instead of comparing Windows 8+ to Android or iOS, Windows 8+ should be compared to OS X - in particular, OS X Lion and later.
Windows RT can (and possibly should) be compared to IOS - however, comparing Windows 8+ to iOS does a disservice to the Microsoft operating system.
Further, Windows 8+ and OS X Lion and later CAN co-exist, and on the same (non-Apple) hardware. I'm not the only person running Windows and OS X side-by-side on the same hardware - not even on Neowin. (Yes - in my case, it's Windows 8.1 and Mavericks, which I am about to update to Yosemite.)
I'm not change-averse - and that is by choice.
My issue is not with being change-averse - it's with those trying to blow smoke and claim they aren't when the evidence says otherwise.
MS doesn't try very hard to block activation cracks either, but that doesn't mean they are moving to a free model.