Soham Posted August 23, 2005 Share Posted August 23, 2005 The Sony Marketing people came up with a new sub-brand for their high-definition LCD TVs: BRAVIA.BRAVIA stands for "Best Resolution Audio Video Integrated Architecture" - great! From this point forward, Sony high-definition flat-panel LCD TVs in North America will carry the BRAVIA logo. The first models to carry this new sub-brand will be five LCD TVs ranging in screen sizes from 26- to 40-inches. "I'm confident that BRAVIA will become as important and recognized as Sony's Trinitron brand," said Dick Komiyama, president and chief operating officer for Sony Electronics. Well, I agree Trinitron was a great story back in the day, not sure if BRAVIA will have the same success. More details in this Sony press-release. As it happens, Bravia rhyms with Qualia, Sony's high-end brand. source next gen by sony Link to comment Share on other sites More sharing options...
Boffa Jones Veteran Posted August 24, 2005 Veteran Share Posted August 24, 2005 Wow that is extremely lame and uninteresting of them to do. Link to comment Share on other sites More sharing options...
NeoXY Posted August 24, 2005 Share Posted August 24, 2005 Dick Komiyama is a dick for coming up with that kind of name...:laugh: that's right, I went there..:shifty: Link to comment Share on other sites More sharing options...
TheNay Posted August 24, 2005 Share Posted August 24, 2005 A marketing scheme to make more money? Blah, seems like a waste to me. Link to comment Share on other sites More sharing options...
y0sh Posted August 24, 2005 Share Posted August 24, 2005 Why not just call it Sony? Carries a bigger punch. Link to comment Share on other sites More sharing options...
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