Personally identifiable information ("PII") is information that identifies you or could reasonably be used to identify you personally (such as your real name, address, phone number, or e-mail address). We may ask you to provide us with certain PII, when you register with us, or at other times, such as if you choose to sign-up for an e-mail newsletter, participate in a game, contest, sweepstakes, or other promotional event, or enter into a transaction for goods or services. We may also ask you to provide us with demographic information, information
This seems to indicate that there will be "games, contests, sweepstakes, or other promotional events"
From the TOS:
Forums, bulletin boards, chat rooms or other interactive areas that may be offered on the Website ("User Forums") are provided to give users a forum to express their opinions and share their ideas and information (“Community Content”).
Keyword here is "may," but this seems to indicate that the website will have a lot of community-made content.
basically, it looks like it's going to be something along the lines of Neowin for Star Trek o.o