holiday.com domain name expected to fetch $35m at auction

Many users these days are relying more and more on search engines to find what they're looking for on the web, throwing a couple of search terms into Google rather than typing in a URL. Apps are also changing the way that people discover content and access services, allowing users to find information and complete tasks without having to open a web browser.

But while some users are relying less on domain names to access content and services, the value of a memorable web address remains high. Indeed, the owners of holiday.com are predicting that the sale of that domain name could fetch as much as £21m GBP ($34.5m USD / €26.4m EUR), making it one of the most expensive ever to be sold. 

Breathe Luxury, which is auctioning the domain name later this year, calls holiday.com "the 'holy grail' for the travel industry", and anticipates huge interest from travel firms keen to get their hands on the address. The company says it believes that holiday.com "has all the hallmarks to be the No.1 leading travel brand and dedicated online platform in serving holidaymakers worldwide." 

As The Telegraph reports, Breathe Luxury has received several 'seven-figure bids' for the domain name in the past, but rejected them, choosing instead to hold an auction at London's World Travel Market, a B2B industry event being held on November 5, in the hopes of raising an even larger amount from the sale.

If it reaches the anticipated price, holiday.com would be rubbing shoulders with some of the priciest domain names ever sold, including insurance.com ($35.6m) and privatejet.com ($30.2m). 

Source: The Telegraph / holiday.com 

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16 Comments

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I wish I would have grabbed a bunch of domains back then and just sat on them with some weird info on them or something till now.

I personally don't give a crap what your domain name is so long as I can find you in Google. Also, with the new TLD roll-out I expect the ".com" TLD to depreciate pretty quickly (which explains this sell).

No one cares anymore. They bookmark your site if they want to remember your domain, and they'll find your domain on Google. Searching "Holiday" does not bring up "Holiday.com", and that's what matters.

If the website is bought by a large company and then uses it for meaningful content it will rank higher and possibly top - the only reason it doesn't at present is because there is literally nothing there.

lt8480 said,
If the website is bought by a large company and then uses it for meaningful content it will rank higher and possibly top - the only reason it doesn't at present is because there is literally nothing there.

So what stops them from buying a normal domain name and doing the same thing? Heck, they could spend $35 Million on SEO.

The difference is that its not Holiday.com =). For that, its going to be millions, and, will probably pay for itself over a short amount of time.

Buying the domain of the word that people will search for is part of SEO. Typing in a word which is your domain name massively helps you search engine ranking.

Try some searches on generic terms and see what pops up... e.g. computer forums, it supplies, etc. and these aren't even big name global companies.

lt8480 said,
Buying the domain of the word that people will search for is part of SEO.

If I'm going to spend $30M on SEO, it better not be just a "part".

Anyways, I digress; agree to disagree.

We live in a crazy world... but it looks good value when you compare it to a superbowl advert.

I guess it's a matter of not what it costs... but how much it can make.

mrp04 said,
It'll very quickly become the top search result when someone types holiday if some big company starts using it.

True, If it were the only big company who relies on that search term, but it isn't. I'm not saying it won't help their placement, I'm saying it won't be the be-all end-all. Having the domain name is a small part of the battle, and $30M is not worth that small part. Not in my eyes. Not anymore.

probably going to be auctioning off due to the new GTLD's being released.
I can see holiday.com being worthless in a few years time.