Microsoft goes after the iPad (again) with revised Surface RT commercial

Microsoft has posted up a revised version of a commercial that compares that iPad vs. the Surface RT. In the previous version of the commercial, the cost of the Surface RT was $499 but thanks to the new price cut, the $349 price point slants the sales pitch even heavier towards the Windows RT device.

Microsoft’s anti-iPad commercial series has highlighted how several Windows 8/RT devices are superior to that of the iPad; this campaign has been sending a consistent message to consumers that Windows 8 tablets are better than iPads in nearly every way.

If you are wondering how Microsoft dropped the price to $349 from the previous commercial that was $499, it’s because they took a write-down of $900 million on the Surface RT inventory.

This commercial, much like the previously released advertisements, are 30 seconds long which means that they are primed to be shown on the air. Microsoft has already been running previous iterations of this commercial series on TV, so it would seem that this one is destined as well for the big-screen in your living room.

Source: YouTube

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ir0nw0lf said,
Or how Apple stock is still in the crapper (and actually down as of this post).

$426 mid day price is considered in the crapper.
HNNNNGGGG!

ir0nw0lf said,
Or how Apple stock is still in the crapper (and actually down as of this post).

That's not going to make the $900M write-off go away.

Kalint said,

$426 mid day price is considered in the crapper.
HNNNNGGGG!

If you consider the actual value of the stock, even after the massive drop, it is still far higher than it should be. Which means that any hit or drop in public perception/marketing will drop it to a level that will start hurting Apple.

In almost any forecast, Apple would have to put out a revolutionary product like the iPod or iPhone or iPad every two to three years just to remain where they are today. (And this is not sustainable as there are few products like these in the lifetime of a company.)

Apple doesn't have a long term or consistent revenue structure. Their most stable offering is iTunes, and even it is becoming less stable with subscription music and video services. The iTunes App revenue is closely tied to the iPhone and iPad, which are slipping.

Apple is a great 'boom' company, but they are also notorious for getting caught up in their own success and then 'busting'. In the past 30 years they have had tremendous highs, and two major busts that almost put them out of business. Ironically it was Microsoft that stepped in to help during both bust periods. (Once when Microsoft was a tiny company in comparison to Apple.)

Love it I sold my iPad recently and got the RT at the reduced price. Beautiful device and works seamlessly with my desktop and Lumia 920. Also installed the Windows RT 8.1 Preview on it and it makes it even better! Can't wait to see what they'll do for RT 2.

Now I just need an Xbox One and my eco system is complete haha.

Seriously pointless product, Battery life gets increased for the PRO and RT has ZERO to offer. No one cares enough about extended battery life enough to enter such a limited ecosystem with a high likely hood of abandonment in the very near future. The commercial is a complete waste of money. Is the head of marketing related to the Bills or something? For the love of God, fire these imbeciles, everything they touch turns to crap.

Hahaiah said,
Seriously pointless product, Battery life gets increased for the PRO and RT has ZERO to offer. No one cares enough about extended battery life enough to enter such a limited ecosystem with a high likely hood of abandonment in the very near future. The commercial is a complete waste of money. Is the head of marketing related to the Bills or something? For the love of God, fire these imbeciles, everything they touch turns to crap.

lmao you trolling fool. Its like you literally know nothing! Like nothing at all!

These are excellent commercials (finally). They contrast the differences between the 2 tablets with a bit of humor.

My iPad has a smart cover that folds into a stand and I have a Bluetooth keyboard. I pretty much have a Surface RT ... but my iPad has apps.

And how much did all this cost you? iPad + cover + keyboard?

And do you have Microsoft Office on your iPad? For some of us, it's a killer feature...

The smart cover was $5 on eBay. The BT keyboard was $30 from Tiger Direct. Office is not necessary. Google Drive works fine for me when I do need to access it.

Microsoft should give up on this garbage as much as their fanboys should give up with their pathetic excuses. Now waiting for an excuse.....

stevan said,
Microsoft should give up on this garbage as much as their fanboys should give up with their pathetic excuses. Now waiting for an excuse.....

My RT does a great job for me. My Pro's even better. I have no need to make any sort of excuse to appease your mind.

Apple should send them flowers and a cake with a card saying: "Sorry for the $900 million worth of excess Surface inventory."

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