Nvidia has joined forces with WPP to develop an innovative content engine that leverages Omniverse and AI capabilities. This collaboration aims to empower creative teams to produce high-quality commercial content more efficiently.
The brand-new content engine connects a diverse ecosystem of 3D design, manufacturing, and creative supply chain tools, including renowned platforms like Adobe and Getty Images. By integrating 3D content creation with generative AI, WPP's artists, and designers can create compelling visuals and experiences, such as 3D product configurators.
During his keynote address at COMPUTEX, Nvidia CEO Jensen Huang unveiled a demo showcasing the potential of this engine. Huang highlighted how WPP's clients can collaborate with their teams to produce large volumes of brand advertising content, ranging from images and videos to immersive experiences.
Mark Read, CEO of WPP, emphasized the transformative power of generative AI in marketing and praised the partnership with Nvidia.
At the core of this content engine lies Omniverse Cloud, a platform that enables connectivity between 3D tools, facilitates the development of industrial digitalization applications, and supports the operation of these tools. This integration allows WPP's designers to create brand-accurate, photorealistic digital representations (digital twins) of client products.
Designers can use AI models like Adobe Firefly and NVIDIA Picasso to generate high-fidelity images based on text prompts and incorporate them into scenes. The final scenes can be rendered as brand-accurate, 2D images and videos for traditional advertising purposes or published as interactive 3D product configurators on the NVIDIA Graphics Delivery Network.
In addition to significantly enhancing speed and efficiency, the new content engine outperforms existing methods that rely on manual content creation and disconnected data sources from various tools and systems.
The new content engine will soon be exclusively available to WPP's clients worldwide. It will provide them with a powerful AI-driven solution that redefines content creation, personalization, and brand experiences in digital advertising.
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