Microsoft is working with British Airways to help test a new digital bag tag technology that could replace the current paper tag for luggage on board their flights.
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International Airlines Group, the parent company of British Airways, has announced it has selected Microsoft's Office 365 and Yammer for the needs of its 58,000 employees.
A couple of noteworthy new Windows 8 apps have appeared in the store, including the official app for British Airways and the Plex media sharing app for Microsoft's latest OS.
British Airways has begun to examine its customers to identify regular travellers, promoting a close-knit relationship. Opposition to this has emerged over the use of modern media for investigation.