IDC has revealed its predictions about the smartphone market and what it thinks will happen between now and 2022. Overall these years will see single-digit growth rates fuelled by 5G.
Emerging markets RSS
Uber has debuted a new Android app designed for lower-specced smartphones with a streamlined, minimum-interaction interface. The company aims to target emerging markets, starting with India.
Amid plans to expand the sale of Google-made products to the Indian market, industry higher-ups have heard tell of plans to introduce a cheaper Pixel smartphone device for emerging markets.
Google is testing a new 'lite' version of its search app for use in parts of the world where data usage can be slow and expensive. The experimental app is currently being tested by users in Indonesia.
Dona Sarkar spoke with Neowin about the Windows Insider Program, Surface Phone (!), Insider MVPs, Windows 10 Mobile, how Microsoft is approaching technology in emerging markets, sleep, and lots more.
Last year, a Google executive admitted that its Android One initiative for affordable smartphones had "not delivered to expectations". But the program isn't dead yet, and more handsets are coming.
Gartner has published a new report predicting that PC shipments will finally bottom out in 2016 but smartphone market will increase only by 7%, its first single-digit growth up till now.
The Android One program for low-cost phones hasn't been a big success, as Google itself acknowledges, but a 'reboot' is in the works, along with plans to bring smartphone prices down to under $50.
Facebook has launched a 'lite' version of its social networking app in emerging markets. The app requires minimal specifications and works perfectly even on a 2G connection, according to user reviews.
With Wi-Fi using the finite radio spectrum for transmission of data and the sales of electronic goods skyrocketing annually there are indications the protocol could slow as a result of its popularity.
Frank Shaw (head of Microsoft PR) boasted that Windows Phone is outshipping the iPhone in seven countries, but it turns out that all seven countries are emerging markets, some with low shipments
