Once in a while an advertising campaign comes along that's so cheesy, or awesome, we feel we have to share it here on Neowin. Usually it's about technology (of course) and this kinda falls under that.
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Ikea has unveiled a cardboard digital camera, offering photography in a completely recyclable manner. The camera, known as the "Knappa", unfortunately won't be sold publicly.
Famous for its stylish self-assembly furniture, IKEA is entering the home entertainment market with an all-in-one smart TV, Blu-Ray player and music centre, built into a modular furniture system.