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EA Signs Dual In-Game Ad Deals

Electronic Arts has today confirmed two deals with IGA and Massive Networks that will see several of the developer/publisher's titles feature dynamic in-game advertising. Massive, which was acquired by Microsoft earlier in 2006, will be... More...

Massive Deal With Webzen For In-Game Ads

Microsoft's recently acquired Massive Incorporated in-game advertising company has signed a deal to feature adverts within two future titles from publisher Webzen. Set for release in 2007 and 2008 respectively, the PC versions of... More...

THQ Signs In-Game Ads Deal

Massive Incorporated, the company responsible for many of the in-game ads you either love or hate in your video games, has added THQ to its list of clients. While no upcoming projects or titles... More...

Viacom considering in-game advertising

Viacom is currently thinking about making money from placing advertises and product placements in videogames, according to CFO Richard Bressler. Richard said, "I think the jury is in, people are spending a lot of time... More...

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