After similar price cuts in Japan, the US and Canada in recent weeks, Sony has announced similar reductions across Europe, the United Kingdom, Australia, and various other markets across the globe.
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After unveiling its new Surface Pro 4 and Surface Book last week, Microsoft is now clearing stock of its older Pro 3 tablet with chunky discounts available on both sides of the Atlantic.
Sony has announced an official price cut for its PlayStation 4, which means buyers will pay around 12.5% less for it from October 1 - but so far, the reduced price has only been confirmed for Japan.
The Band is now available with £30 off - the second UK price cut in three weeks - as Microsoft and its retail partners continue to shift stocks of the current model, ahead of its successor's launch.
After Samsung said last week that it would be 'adjusting' prices of its Galaxy S6 and S6 edge range, T-Mobile has now rolled out price cuts of up $200 on both devices - albeit for a "limited time".
Samsung's mobile revenues fell last quarter, but the company says it will maintain demand at the high end with price 'adjustments' for its Galaxy S6 and S6 edge, and more new premium phones.
OnePlus has cut $50 off the price of the One, with prices now starting at $249. A new bundle will also be offered for $349, including the 64GB One and a one-year Dropbox Pro subscription.
Google's flagship Nexus 6 smartphone is currently available with $150 off its regular starting price of $649, but don't wait too long - the discount won't be around indefinitely.
Microsoft says that the 'Xbox One now starts from £299.99 in the UK', but there is some ambiguity over whether or not this is a permanent price cut or simply a short-term promotional discount.
The price of the Xbox One has dropped in the UK, and now starts at £329.99 for the non-Kinect model - and for that price, you can currently pick up the white Xbox One bundle with Sunset Overdrive.
Microsoft has announced that they are cutting the prices on some Azure features, which will further solidify that it is playing to win in the cloud, and that profit is secondary to attracting users.
After listing a lower price for the Xbox One - around 12.5% cheaper than at present - Microsoft has said that it was actually an error, and confirmed that it has no plans to cut the console's price.
The Nexus 4 didn't have an easy start, with low stocks and staggered availability in the first two months, then upgrade issues to Android 4.3. But there's good news, it's now a lot cheaper to buy.
Adobe has responded to the parliamentary summons, around the IT pricing inquiry in Australia, by reducing the cost of its Creative Cloud subscription by AU$13 per month.
A number of retailers have cut the prices of some of the holiday Xbox 360 bundles by $50, many of which include free games or codes for free game downloads on Xbox Live.
Ahead of the launch of its new Windows Phone 8 devices, Nokia is reportedly dropping prices on its current-generation Lumia Windows Phones by as much as 15 percent.
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