Apple didn't announce a new Apple Watch at today's event, but it did announce a price cut instead, and also extended the range of accessories that was previously available for the device.
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Windows 10 Insider Preview build 14379 out now for PC and Mobile
Huawei's MateBook goes toe-to-toe with Surface
Microsoft: Windows 10 Anniversary Update available on Aug. 2 - here's what's new
99% of Windows 10 Mobile devices are Lumias (and other Windows phone insights)
Ransomware: what it is, and what you can do about it
After reducing the price of its flagship '2' handset in various other markets last month, OnePlus has announced a permanent price cut of Rs.2,000 in India, which applies to both models of the device.
Three months after its launch, the UK price of Microsoft's Lumia 550 has fallen yet again, and it's now available from £69.99 SIM-free (previously £89.99), or £39.99 with a new £10 pay-as-you-go SIM.
The Surface Pro 3 launched in India in January - 20 months after the device was first announced - priced at Rs.73,990. Now, two months after going on sale there, it's received a significant price cut.
After withdrawing the OnePlus 2 16GB model from sale in North America and Europe last month, the company has now cut the price of the 64GB model, bringing it down to $349 USD / £249 GBP / €345 EUR.
The 640 XL now costs £59 less in a deal that will continue until June 30 or "while supplies last", suggesting that Microsoft is clearing stocks of the device, just nine months after it went on sale.
Google launched the Nexus 5X last year as one of its 'showcase' devices for Android 6.0, with prices starting at $379 - but it's now introduced a permanent $30 price cut on the LG-made handset.
After similar price cuts in Japan, the US and Canada in recent weeks, Sony has announced similar reductions across Europe, the United Kingdom, Australia, and various other markets across the globe.
After unveiling its new Surface Pro 4 and Surface Book last week, Microsoft is now clearing stock of its older Pro 3 tablet with chunky discounts available on both sides of the Atlantic.
Sony has announced an official price cut for its PlayStation 4, which means buyers will pay around 12.5% less for it from October 1 - but so far, the reduced price has only been confirmed for Japan.
The Band is now available with £30 off - the second UK price cut in three weeks - as Microsoft and its retail partners continue to shift stocks of the current model, ahead of its successor's launch.
After Samsung said last week that it would be 'adjusting' prices of its Galaxy S6 and S6 edge range, T-Mobile has now rolled out price cuts of up $200 on both devices - albeit for a "limited time".
Samsung's mobile revenues fell last quarter, but the company says it will maintain demand at the high end with price 'adjustments' for its Galaxy S6 and S6 edge, and more new premium phones.
OnePlus has cut $50 off the price of the One, with prices now starting at $249. A new bundle will also be offered for $349, including the 64GB One and a one-year Dropbox Pro subscription.
Google's flagship Nexus 6 smartphone is currently available with $150 off its regular starting price of $649, but don't wait too long - the discount won't be around indefinitely.
Microsoft says that the 'Xbox One now starts from £299.99 in the UK', but there is some ambiguity over whether or not this is a permanent price cut or simply a short-term promotional discount.
The price of the Xbox One has dropped in the UK, and now starts at £329.99 for the non-Kinect model - and for that price, you can currently pick up the white Xbox One bundle with Sunset Overdrive.
Microsoft has announced that they are cutting the prices on some Azure features, which will further solidify that it is playing to win in the cloud, and that profit is secondary to attracting users.
After listing a lower price for the Xbox One - around 12.5% cheaper than at present - Microsoft has said that it was actually an error, and confirmed that it has no plans to cut the console's price.
The Nexus 4 didn't have an easy start, with low stocks and staggered availability in the first two months, then upgrade issues to Android 4.3. But there's good news, it's now a lot cheaper to buy.
Adobe has responded to the parliamentary summons, around the IT pricing inquiry in Australia, by reducing the cost of its Creative Cloud subscription by AU$13 per month.
A number of retailers have cut the prices of some of the holiday Xbox 360 bundles by $50, many of which include free games or codes for free game downloads on Xbox Live.
Ahead of the launch of its new Windows Phone 8 devices, Nokia is reportedly dropping prices on its current-generation Lumia Windows Phones by as much as 15 percent.
Commenting on Sony and Microsoft's price cuts on the PlayStation 3 and Xbox 360, Denise Kaigler, Vice President of Corporate Affairs for Nintendo of America, released a statement saying that Nintendo is not planning on...
As the big announcement (well, depends how you look at it) that the Sony's tried and tested Playstation 2 system is now $99.99 starting today, Sony didn't forget the about other rumour that has been...
Rumoured for nearly a week, now Sony has revealed that the Playstation 2 system will have a lower price of $99.99 down from $129.99 for America starting on the 1st of April. Entering its ninth...
Microsoft plans to cut the price of its best-selling Xbox 360 Pro model by $50, to $299 in the next few weeks, the Hollywood Reporter reported citing anonymous sources. The price cut for the Xbox...
Microsoft cut the price of its Xbox 360 video game console in Europe by up to 28% on Monday to try to spur sales in a key battleground in the fast-growing industry. The 80-euro decrease...