At Adobe MAX 2024, Adobe showed off Project Turntable, an AI-powered feature that lets digital artists take a flat 2D vector drawing and rotate it in 3D space. The on-stage demo with research scientist Zhiqin Chen was pretty wild. He took a simple vector of a bat, generated a bunch of different angles, and then went back to the original front-facing drawing to add horns.
Instantly, the horns appeared on all the other rotated versions in the correct perspective. Because the tool generates up to 74 linked views, changing a color or an element on one view updates every other angle at the same time.
Now, a year and a couple of months later, the company is making it generally available in the latest version of Illustrator. Before this, there was a public beta that dropped in August last year, and Adobe said the feedback from that period helped improve the tool for a more stable rollout.
Project Turntable is powered by Adobe Firefly, Adobe"s family of flagship multimodal generative AI models. What sets it apart from generators like Midjourney or ChatGPT is its deep integration into the Adobe Creative Cloud (Photoshop, Illustrator, Premiere Pro, Express) and its focus on commercial safety.
Using the feature consumes "Generative Credits", which are allotted to subscribers monthly. Running out of credits does not stop you from using the tool, but it does make the generation process much slower.
The models are trained on Adobe Stock images, openly licensed content, and public domain content. At the recently concluded NVIDIA GTC event in March 2026, Adobe and NVIDIA announced a partnership to build the "next generation" of Firefly models and introduce Agentic AI Workflows that will have Firefly act as an autonomous agent for automating creative tasks.
Adobe is also working on 3D Digital Twins. This system uses NVIDIA Omniverse to let brands create a single 3D digital model of a product and then automatically generate thousands of consistent marketing visuals and product shots from that source.
Via: 9To5Mac