X (formerly Twitter) has announced that the company is reducing the ad revenue sharing requirements for creators. This comes a month after the company officially announced that it will be giving creators a share in the profits generated from advertisements shown on the platform.
Earlier this week, several Twitter users took the platform to share screenshots of the first payouts from X. Following this, Elon Musk, owner of X, announced that the company is lowering its requirements to be eligible for the ad revenue sharing program. The new requirements will include 5M tweet impression in the last 3 months (previously 15M) and $10 minimum payout (previously $50).
Now, even more people can get paid to post!
— Support (@Support) August 10, 2023
We’ve lowered the eligibility threshold for ads revenue sharing from 15M to 5M impressions within the last 3 months. We’ve also lowered the minimum payout threshold from $50 to $10.
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Musk later clarified that only verified accounts will count when it comes to 5M impressions. This is to prevent X users from abusing the system using bots. Last week, Elon Musk said that interest in ad revenue sharing program exceeded the company"s expectation. He further noted that the company is working through issuing payouts and there could be some delays.
Interest in ad rev share by content creators has far exceeded our expectations, so will take a few more days to process.
— Elon Musk (@elonmusk) August 5, 2023
Major payouts coming soon!
This came just a week after Musk announced that X will be processing more than $5 million in payments to all the creators who had signed up for the program.
In a few weeks, X/Twitter will start paying creators for ads served in their replies. First block payment totals $5M.
— Elon Musk (@elonmusk) June 9, 2023
Note, the creator must be verified and only ads served to verified users count.
Musk has been working hard to navigate through the various issues surrounding Twitter since the acquisition late last year. With the company facing lawsuits from former employees, advertisers leaving the platform, a security breach that allowed everyone to see Twitter Circle tweets, and multiple outages, it has been a rocky ride for Musk"s latest experiment.