Angelic "Steve Jobs" loves Android in Taiwan TV ad

By techbeck
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techbeck

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(Reuters) - He may have derided Android devices in real life but in the afterlife Apple Inc founder Steve Jobs is glad he can use one -- or at least that's the story a Jobs look-alike tells in a recent TV commercial for a Taiwanese electronics company's new product.

In the ad, Taiwanese comedian and impersonator Ah-Ken, dressed in Jobs' trademark black turtle neck sweater and blue jeans and sporting white angel's wings and a halo, extols the virtues of Action Electronics Co.'s combined tablet PC and multi-language dictionary, which runs on Google Inc's Android.

"Introducing the new generation of the pad," says the "Jobs" character, whipping the Action Pad out of his back jeans pocket, wings flapping as he shows off the dictionary functions on a giant screen behind a darkened stage furnished with a sofa and small table.

"Thank God I finally get to play other tablets," the character adds in the 20-second commercial's final scene, a broad grin on his face as he taps away on the device on the sofa. The ad is subtitled in English throughout, a nod to the device's dictionary function.

Jobs, who died in October 2011, famously referred to Android as "****," according to his biography, and was quoted in the book as saying he was going to "destroy" Android and was prepared to go to "thermonuclear war" over the product.

"Steve Jobs always promoted things that were good for people, Apple products, so his image can also promote other things that are good," said Chelsea Chen, a spokeswoman for Action Electronics, a maker of electronic gadgets including portable DVD players and Internet devices.

The commercial does not use Jobs' name or refer to him or Apple in any way, but has drawn some sharp reactions on YouTube, with some branding it distasteful and disgusting and one even calling for a boycott of the company. The video is at: (

)

Chen didn't see any adverse reaction from Apple.

"It's just an impersonator, not Jobs," she said.

"We have no choice but to use Android, we can't use iOS," she added, referring to Apple's mobile device operating system.

It's not the first time Jobs' image has been used in Taiwan to promote products, a measure of his fame in the wired, tech-exporting island whose companies make most of Apple's products. Last year a drinks company had a Jobs look-alike promoting a green tea drink.

Jobs has also been featured by Taiwanese satirical news video maker Next Media Animation, which once portrayed him knocking the helmet off "Darth Vader" Bill Gates of Microsoft with a light saber and then wearing it himself and ruling the tech universe from an office in a Death Star.

http://www.reuters.c...E81106H20120202

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zhangm Supervisor

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He may have derided Android devices in real life but in the afterlife Apple Inc founder Steve Jobs is glad he can use one -- or at least that's the story a Jobs look-alike tells in a recent TV commercial for a Taiwanese electronics company's new product.

Is it just me, or does that guy not look like Steve Jobs?

Grand Master

Kirkburn

Posted
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Remember years ago when they altered footage of Fred Astaire and had him selling vacuum cleaners?

Except that was licensed by his widow: http://www.ew.com/ew/article/0,,273770,00.html

(Not to say it was in good taste, but it was actually agreed upon)

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Astra.Xtreme

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That's actually pretty offensive to anybody that respected Jobs. I wouldn't be surprised if Apple (or Job's family) submits some sort of legal dispute since I doubt there was any permission for this

  • Seahorsepip
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Grand Master

PyX

Posted
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Steve Jobs is your god?

No.

But you can?t take a person who died recently and use his him just for his notoriety to? make him seem in love with a product that he was actually competitor with. Jobs went mad all over the place with Android, because he said it had zero creativity into its development. Not only is this ad insulting, but it is a big nonsense.

  • Muhammad Farrukh
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Grand Master

SirEvan

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Is it just me, or does that guy not look like Steve Jobs?

Maybe if steve jobs was asian....and thinner...and shorter....and older.......and... this looks nothing like steve jobs. It looks like an asian guy wearing a turtle neck. That's like saying the Motorola Xoom/Samsung Galaxy tab looks like the Ipad.. why, because it's square and is made of black plastic?

can't wait for the japanese version where Jobs is Hello Kitty selling tablets

Hello Kitty doesn't make tablets.

Grand Master

Astra.Xtreme

Posted
Posted

Maybe if steve jobs was asian....and thinner...and shorter....and older.......and... this looks nothing like steve jobs. It looks like an asian guy wearing a turtle neck. That's like saying the Motorola Xoom/Samsung Galaxy tab looks like the Ipad.. why, because it's square and is made of black plastic?

Hello Kitty doesn't make tablets.

You badly missed both points that you quoted.

A monkey could figure out that they were obviously portraying an "angel/deceased" version of Steve Jobs. Why would that person have to be an exact clone of him?

Regarding the Hello Kitty comment, obviously there isn't a Hello Kitty tablet (or maybe there is). He was referring to Jobs dressed up like Hello Kitty. And it's pretty clear that it was a joke...

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