"connect with audiences" is the most obvious corporate speak you can think of. I only bought Need for Speed from EA because it was the only racing game with cops in existence and I dig that. Now that they killed off NFS franchise, I have nothing to spend money on. EA is officially dead for me, just like Ubisoft which I've been boycotting for some 20 years now...

I wouldn't call it dog water - it's far from my genre of game, but different strokes for different folks. My frustration comes from releasing a new game every year and charging full price when they could easily just patch in new squads and the like on the game that I already have. BUT if I pay full price for a game, especially these days when it is 50/60 GBP, going up to 70/80 GBP for a deluxe version, the idea of adverts being injected into my experience stinks.

The sheep will still buy the crap though! Gamers are too fickle. If they didn't bother buying this dog water then they wouldn't likely do this