Apple iPad marketshare drops to 52%, Androids on the rise

By Boz
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Grand Master

Boz

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pew-infographic.png

It shouldn't come as much of a surprise that more Americans than ever now own tablets, but if you'd ever wanted some quantifiable data to go along with that homespun wisdom, then the Pew Research Center is glad to help. According to its latest report, 22 percent of US adults now own a tablet of some form. While the iPad remains the dominant player in the space with a 52 percent market share, this figure starkly contrasts the 81 percent share that Pew reported in 2011. As you might expect, Android tablets have made significant inroads and now account for 48 percent of the overall tablet space. Leading the Android charge is the Kindle Fire, which alone accounts for 21 percent of all tablets sold. It's worth pointing out that Pew's survey was conducted before the release of either the Nexus 7 or the Kindle Fire HD, which means that even the most recent information is a bit behind the curve.

http://www.engadget....nership-report/

Also.. more data

20121002_pewtabletshare_2.jpg

20121002_pewtabletshare_1.jpg

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Experienced

Routerbad

Posted
Posted

Didn't realize that Apple iPad was an OS or that Android was a device. Can we compare things that actually makes sense? I would figure a techsite like engadget could tell the difference between an OS and a device.

This is a pew study, as noted on the graphs. They make perfect sense. What other OS ships on an iPad? Its the same as every other survey that breaks down iphone v android v Microsoft v RIM etc. iPhone isn't an OS, but you know what OS they're talking about. It's not like they didn't break it down by OEM as well.

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mycoolkim

Posted
Posted

Didn't realize that Apple iPad was an OS or that Android was a device. Can we compare things that actually makes sense? I would figure a techsite like engadget could tell the difference between an OS and a device.

What other apple product class' itself as an tablet besides the iPad?

It would seem "flamboyant" to just list as iOS, whilst Andriod have quite a number of tablet devices to list all.

Thats my only conclusion as to why a tech giant would do that, I guess you didn't figure that out ;)

Grand Master

ILikeTobacco

Posted
Posted

This is a pew study, as noted on the graphs. They make perfect sense. What other OS ships on an iPad? Its the same as every other survey that breaks down iphone v android v Microsoft v RIM etc. iPhone isn't an OS, but you know what OS they're talking about. It's not like they didn't break it down by OEM as well.

So according to that, we are now comparing the iPad line to all Android devices? Obviously not. According to the data, iOS and Android wiped every other tablet os off the market. There are Windows tablets out there, yet according to this, they don't exist as of 2012. That's funny considering I have a Samsung Windows 7 tablet next to me that I have been testing for work. According to this, it is a figment of my imagination.

What other apple product class' itself as an tablet besides the iPad?

It would seem "flamboyant" to just list as iOS, whilst Andriod have quite a number of tablet devices to list all.

Thats my only conclusion as to why a tech giant would do that, I guess you didn't figure that out ;)

Well there is the iPad 1, iPad 2, and the iPad. But hey, lets just focus on a useless number like market share and ignore not compare something that actually matters, like say, the top selling Android device vs the top selling iPad.
Grand Master

techbeck

Posted
Posted

I love my Android tablet and I would buy another. I think Android may do in tablets what they did in phones, unless Windows 8 is a deciding factor.

Maybe Android will do as good with tabs as phones, but the tab success is slow and not nearly as fast and their phones were.

iPad had a pretty big drop tho over the past year.

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dr_crabman

Posted
Posted
Can we compare things that actually makes sense?

Apple and iFans loooove to compare useless numbers as long as it makes them look better, this here is actually a quite reasonable comparison all things considered. Also since when is market share useless? Oh yeah, since Apple is losing it.

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Grand Master

Boz

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And people keep saying Android is failing in the tablet market lol. Even if we exclude Amazon's offerings, Android is doing well and growing year on year.

This research didn't even include Nexus 7 which is estimate to be sold in about 10 million units.

Grand Master

Boz

Posted
  • Author
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Well there is the iPad 1, iPad 2, and the iPad. But hey, lets just focus on a useless number like market share and ignore not compare something that actually matters, like say, the top selling Android device vs the top selling iPad.

he he.. you do realize that we are looking at the same exact scenario with phones.. Android open system will work the same way every time. With a lot of choices you have a strong competition so not all sales will go to one company. That's perfectly natural and good for consumers. But eventually, as we have seen with phones, Android manufacturers will start selling individually more tablet than Apple.. it's inevitable.

I think it's funny. Where are all those Apple fans who were telling me that iPad will go even higher than 68% they had? As far as I can, they are dropping so fast in marketshare that they are taking a nose dive. I am pretty sure they will be below 50% when Nexus 7 numbers are counted.

Grand Master

ILikeTobacco

Posted
Posted

he he.. you do realize that we are looking at the same exact scenario with phones.. Android open system will work the same way every time. With a lot of choices you have a strong competition so not all sales will go to one company. That's perfectly natural and good for consumers. But eventually, as we have seen with phones, Android manufacturers will start selling individually more tablet than Apple.. it's inevitable.

I think it's funny. Where are all those Apple fans who were telling me that iPad will go even higher than 68% they had? As far as I can, they are dropping so fast in marketshare that they are taking a nose dive. I am pretty sure they will be below 50% when Nexus 7 numbers are counted.

Since you know the numbers, tell everyone how much the sales of each model of iPhone and iPad decreased as upgrades came. That is my point. Unless the market is fully saturated, it is a useless number when it comes to making a decision as a business, which is the only entity that would make any decision based on number of units out there anyway. Anyone else, they are following a fad, which according to most people hear, that is a bad thing.
Grand Master

Dysphoria

Posted
Posted

This is a pew study, as noted on the graphs. They make perfect sense. What other OS ships on an iPad? Its the same as every other survey that breaks down iphone v android v Microsoft v RIM etc. iPhone isn't an OS, but you know what OS they're talking about. It's not like they didn't break it down by OEM as well.

No, the above article if noone actualy read it is saying that Android is gaining ground in the below $199 value tablets. Nook, Kindle, etc...

This is the same like comparing the sale of $300 netbooks with the sale of $1000 utlrabooks. Their main functionality and usage is different as so is the market they are after.

I think it's funny. Where are all those Apple fans who were telling me that iPad will go even higher than 68% they had? As far as I can, they are dropping so fast in marketshare that they are taking a nose dive. I am pretty sure they will be below 50% when Nexus 7 numbers are counted.

I am not sure about the apple fans, but if you talk to any normal person he/she will tell you the same thing. Apple owns more than 68% of the tablet market at the price range of $499 and above.

Grand Master

Boz

Posted
  • Author
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I am not sure about the apple fans, but if you talk to any normal person he/she will tell you the same thing. Apple owns more than 68% of the tablet market at the price range of $499 and above.

And that number is now obviously 52% and dropping.

Grand Master

Rippleman

Posted
Posted

Android gods have some people researching this stuff 24/7, must be exhausting.... in the end, no one cares except executives and stock holders of said particular stock... use what you like and DON'T use what you don't like. Some people seem to NEVER grasp that concept.

Grand Master

Joshie

Posted
Posted

Apple. Carefully cutting up and dividing the market as necessary to make their numbers look good.

When all tablets are over $499, it's just "the tablet market".

When tablets start competing on price, ignore all tablets cheaper than the iPad and it becomes "the premium tablet market".

When OS vs. OS numbers aren't on Apple's side anymore, it's the "OEM vs. OEM premium tablet market".

And if Amazon Android devices start outselling iPads, it'll become the "specific model vs. specific model" market, guaranteeing that, as long as the Kindle Fire HD 4G 64GB in white sells less than the iPad 4G 64GB in white, Apple fans can cheer.

Experienced

Somnus

Posted
Posted

Android might be gaining market share, but their eco-system is horribly fractured.

Here I sit with a Samsung Galaxy Tav 8.9 LTE on Android 3.2 and can't even install Chrome on it because it requires 4.0.

Half of the applications I want to install, I can't. Yay market share!!

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Grand Master

BajiRav

Posted
Posted

And that number is now obviously 52% and dropping.

Is that iPad falling or the market expanding though? I see no demand for Android above the $99-$199 cheapo tablet markets. The success of Android phones is down to cheap or free-on-contract phones (You notice this once you look outside the US bubble). So far they don't have any market in $400+ tablets (see Amazon vs Samsung in that chart). It is also amusing to see people clubbing Kindle etc. i.e. non-PlayStore tablets to inflate Android numbers. They don't add to the ecosystem and hence no point in counting them under Android.

Grand Master

Hardcore Til I Die

Posted
Posted

I think it's funny. Where are all those Apple fans who were telling me that iPad will go even higher than 68% they had? As far as I can, they are dropping so fast in marketshare that they are taking a nose dive. I am pretty sure they will be below 50% when Nexus 7 numbers are counted.

I think it was always fairly obvious that Android tablets would brute force the market just like Android phones.

Anywho, both iOS and Android are excellent products and it's good to see competition :D

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