Is Neowin under attack from a Viral Marketing firm?


Recommended Posts

I was the one who said "I bet you are wrong". And I didn't think it needed justification. The person I was responding to was predicting that the majority of the people who pre-order the Surface are going to return it.....

This post was brought to you buy Microsoft's marketing department and the letter D :rofl:

Why aren't people just allowed to not like windows 8?

You ask this in a thread where people not hating on W8 are accused of being payed shills? After, as HawkMan correctly noted, over a year of constant bashing by old but also very new members. Threads and comments like these really aren't helping the 'why you like W8???'-crowd and I hope the 'backlash' as you call it will become even more severe as more people are getting used to the new OS.

I still post in the comments and mostly avoid the forums wrt Win8 because of this sort of thing. The pro win8 peeps and the haters go hostile a bit too often.

I get enough of that with politics, thanks.

Brought to you by the letter "M", and the symbol "$"...put them together and what do you get? A 3 year old's post. But seriously. WHO THE HELL CARES? Use whatever makes you feel like a sir. Just don't cram it down peoples' throat. Just sayin'. I COULD use a toothpick to dig a tunnel...but I much more prefer using an excavator. I don't care if it was a catarpillar, a case.....they all accomplish the same thing, so at the end of the day, you get a cookie no matter what you decide works best for you. So eat your cookie, and stop trying to start non-existant flame wars, k? K. Enough.

  • Like 2

Interesting if true, but I can assure you Neowin has nothing to do with it. In the past (long, long time ago) we were hit by a Microsoft vs Mozilla voting frenzy when we asked on the main page IE or Firefox, that's when we disabled guest voting, we were able to see that many of the votes on one side came from the same IP block lol :p

  • Like 3

I can tell you right now from personal experience that MS does not go around going that kind of crap.

Of course Microsoft doesn't do it, that's what marketing firms are for ;)

Exhibit A. Then the company who hires them can use the disclaimer that they had nothing to do with it if they ever get found out.

Exhibit B.

Rebuttals are open and vocal, not hidden by fake accounts and shills. If someone at MS wants to state you are full of crap they will do so openly.

Oh they do that too ;) Microsoft isn't the only company to employ marketing firms though, so who knows how many are doing it. It seems to be quite widespread though. Again, using marketing companies as proxies and complete denyability.

  • Like 3

wow, some of you other OS supporters are starting to sound real defeated even before windows 8 is out. viral marketing firm flooding neowin with positive comments to ensure windows 8 is a success? hahaha that must be the funniest one yet. the chris pirillos dad video wasnt enough? the windows guys are having a laugh at your expense.

Of course Microsoft doesn't do it, that's what marketing firms are for ;)

Exhibit A. Then the company who hires them can use the disclaimer that they had nothing to do with it if they ever get found out.

Exhibit B.

Oh they do that too ;) Microsoft isn't the only company to employ marketing firms though, so who knows how many are doing it. It seems to be quite widespread though. Again, using marketing companies as proxies and complete denyability.

1. The first 'exhibit' you've posted shows an e-mail asking someone to right an op-ed based on information available to the public that is based on facts. There's nothing wrong or unethical there at all.

2. The second thing you posted talked about IP addresses and such, but with no proof provided. They make a claim that someone out of India was a most prolific and happened to have 2 IP addresses, but doesn't say who the IP addresses belonged to. Heck I've had cause to swap my IP address for testing reasons and such...or posted from 2 different locations...like my phone & my PC which of course have different IP addresses. That proves nothing.

My point is that general people from MS aren't very shy about just talking to people. They also don't have much of an issue calling things out that are false.

Astroturfing/sockpuppeting is a HUGE business in this day and age. From sweatshops in [insert country with more population than money] (a'la MMORPG gold farmers) to moms and pops responding to those "want to be your own boss and work from home!?!" ads.

Everyone, even governments, are using them.

Is MS doing it (or, more likely, contracted some other company)? Who knows. All I'm saying is it's hard to believe ANY reviews of ANYTHING on the internet. You can never tell...

I've heard a lot of stories that Microsoft PR works this way sometimes. Not sure if I believe it, just what I've heard. But I think it's logical to see a lot of Windows 8 related traffic right now, the news is obviously going to be full of it. Just wait a few more hours and we'll return to our regularly scheduled Apple bashing.

  • Like 2

so if ppl like windows 8 or surface itz becoz they ar paid to do so

wow :D

how about reading the post and understanding it. It helps make your comments seem less informed.

I don't get this tin foil hat conspiracy. If you buy into Windows 8 based purely on online reviews without so much as trying it yourself in-store then quite frankly you deserve whatever you get. What happened to good ol' fashioned "Take it for a test drive" ?

Actually, I'm more concerned about the flood of Surface and Lumia articles on the front-page - it's getting ridiculous. They get way more coverage than better selling devices like the iPad and Galaxy S3. There is a clear pro-Microsoft agenda being pushed by Neowin and it's been like this for a while now. I appreciate that the website has always had a strong focus on Microsoft but I've been visiting Neowin regularly for over ten years and there has been a very noticeable shift in agenda. Neowin is little more than a Microsoft marketing site now.

  • Like 2

Actually, I'm more concerned about the flood of Surface and Lumia articles on the front-page - it's getting ridiculous. They get way more coverage than better selling devices like the iPad and Galaxy S3. There is a clear pro-Microsoft agenda being pushed by Neowin and it's been like this for a while now. I appreciate that the website has always had a strong focus on Microsoft but I've been visiting Neowin regularly for over ten years and there has been a very noticeable shift in agenda. Neowin is little more than a Microsoft marketing site now.

This ^

The front page is just chock full of a sea of Microsoft articles. If you're a newcomer, you'd be mistaken for thinking the whole site is only about Microsoft. I understand Windows 8's release date is fast approaching, but my god, if this is what the front page looks like pre-release, imagine what it'll be like when the OS is finally released.

At least in the forums, it's a mixture of discussion.

This topic is now closed to further replies.
  • Recently Browsing   0 members

    • No registered users viewing this page.
  • Posts

    • Google reportedly limited Meta's Gemini access over limited AI compute by Karthik Mudaliar Google is reportedly limiting Meta's use of its Gemini AI models after Meta tried buying more computing capacity than even Google could supply. According to the Financial Times, Google told Meta in March that it could not provide the full Gemini capacity that Meta had requested. This shortfall even disrupted and delayed some of Meta's internal projects. Due to this, Meta even told its employees internally to use AI tokens more efficiently. Meta wasn't the only one to get hit by this sudden refusal by Google; even other customers were affected. But Meta was hit harder because of its unusually high demand for Google's models. The move from Google makes it evident that companies all over are in limited supply of both infrastructure and compute. Alphabet said in April that Google Cloud revenue grew 63% year-over-year to $20 billion in the first quarter, helped by enterprise AI infrastructure and AI solutions. In pursuit of more compute, Meta had earlier signed a multi-billion-dollar AWS agreement as well as a large AMD GPU deal for AI data centers. But the crunch would be short-lived as both Meta and Google have also ramped up infrastructure investments heavily. Meta said in November that it was committing more than $600 billion in the U.S. by 2028 for AI technology, infrastructure, and workforce expansion. In the first quarter of this year, Meta also raised its expected capital expenditure for 2026 to a range of $125 billion to $145 billion, citing higher component pricing and additional data center costs for future capacity. However, this doesn't make the company immune to the current dependence on outside suppliers. Meta has also spent many years promoting Llama as an open-weight alternative to closed models from Google, OpenAI, and Anthropic. But if the reported reliance on Google's Gemini models is severe enough for internal work to get impacted, then it looks like even frontier labs and Big Tech aren't fully self-sufficient. Source: Financial Times
    • I like to reminisce about the good old days, way back in autumn 2025 when building a gaming machine was fun and the drives were about $150 when you caught a deal. Yes duh, back in the day we had it gone. Then baby Skynet came along, hiding in AI datacenters demanding more processing power until it reached singularity. End of a not totally fictional story.
    • My experience in the past with older Windows 11 builds was not great on unsupported machines but I recently used Rufus to put the latest build on a older 5th Gen Core Thinkpad T that we upgraded with a SATA SSD and 8GB of RAM four years ago when hardware was reasonable and it seemed pretty fast and solid. Customer is very happy with the performance and will probably get four more years out of that venerable laptop that he loves so much. Another customer just retired his Dell Studio laptop from 2009 running Windows 10. It got an SSD over 10 years ago and did everything he needed it to for 17 years but he also retired last year and is happy doing everything on his iPad now.
    • Apple's newest AirTag 2 gets first big discount by Taras Buria In late January 2026, Apple introduced its second-generation AirTag trackers, bringing a refresh to the old model that has been on the market for half a decade. Now, you can get these new trackers at an all-time low price, thanks to the first big discount that brought the price down by 17% on Amazon. While the second-generation AirTag looks identical to its predecessor, it packs meaningful upgrades inside. The second-gen ultrawideband chip works 50% farther than the original AirTag, allowing you to detect lost items in a wider range. In addition, the second-generation AirTag features an upgraded Bluetooth chip for extended range and a significantly louder speaker (up to 50%) so that you can hear it better when locating a lost item. Note that the second-gen AirTag only works with iPhones and iPads that run iOS/iPadOS 26 and newer, so you need a compatible device to use the tracker. Like the original AirTag, the AirTag 2 is available in two packs: one and four pieces. Both are now available at a notable discount on Amazon, and you can purchase them using the links below. Apple AirTag 2 tracker - $24 | 17% off on Amazon Apple AirTag 2 tracker (four-pack) - $89 | 10% off on Amazon Good to know This Amazon deal is U.S.- specific and not available in other regions unless specified. We only use first-party seller links (at the time of article publishing); ensure that you purchase from a first-party seller link only. Check out Today's Deals on Amazon | or our recent tech deals. Become a Prime member (for Students or SNAP) via Neowin Get Prime Access - Prime for half price (for qualifying Medicaid, EBT, SNAP) Subscribe to Prime Video, Audible Plus, Music Unlimited or Kindle Unlimited via Neowin As an Amazon Associate, we earn from qualifying purchases.
    • I've been on Deezer for over a decade, but glad that Tidal joined them in fighting AI slop. Can't stand such takes as Spotify's: "Spotify's CEO recently pushed back against listeners who call AI music "slop," urging people to stop using the term and instead embrace the creative potential of AI music."
  • Recent Achievements

    • Reacting Well
      NovaEdgeX earned a badge
      Reacting Well
    • Week One Done
      NovaEdgeX earned a badge
      Week One Done
    • One Year In
      BA the Curmudgeon earned a badge
      One Year In
    • Conversation Starter
      rosiecharles earned a badge
      Conversation Starter
    • First Post
      KMilenkoski1202 earned a badge
      First Post
  • Popular Contributors

    1. 1
      +primortal
      536
    2. 2
      +Edouard
      266
    3. 3
      PsYcHoKiLLa
      150
    4. 4
      Steven P.
      98
    5. 5
      macoman
      66
  • Tell a friend

    Love Neowin? Tell a friend!