Google's Main Focus Will Be Mobile, Not Desktop Search


Recommended Posts

A majority of Google's users will access the search giant's products via mobile devices in 2013, according to a note to investors from Morgan Stanley which describes three Google executives who presented at the 2012 Open Mobile Summit in San Francisco.

Rikard Steiber, Google?s global marketing director for mobile and social advertising; Francisco Varela, YouTube?s global director of platform partnerships; and Rich Miner, general partner at Google Ventures, told the conference that:

* Google now considers itself a ?mobile first? company.

* In 2013, Steiber believes mobile will be the primary way people access Google.

* Mobile searches have increased 200% to-date in 2012.

* On YouTube: 25% of traffic and 40% of views on now come from mobile devices, a 300% increase in 2012.

* Varela believes total mobile traffic to YouTube may soon surpass 50%, as it has already in Korea.

Google recently admitted that the increased supply of cheap mobile ad inventory is actually a threat to its revenue growth.

http://www.businessi...in-2013-2012-11

^ One can - rooting Android, jailbraking iOS. Hosts file is always there. However, the process is more difficult, presents certain risks and the very act of doing so isn't even legal in some places. So that people won't bother.

the problem with the hostfile is, you have do add every subdomain additional.

the problem with the hostfile is, you have do add every subdomain additional.

True. There aren't any more complete solutions, though. DNS cache is a brickwall. Any attacks on this file (say, removing read permissions) and you know you're dealing with malware.

You can natively block ads on iOS in every browser - no jailbreaking required.

The solution is to fill in some proxy in your network settings.

There's an app on the App Store that basically gives you access to these details.

I didn't install it and I can't vouch for it.

Obviously you don't want to trust that proxy too much, just saying that indeed, there are already ways to do it.

Maybe you can run your own proxy at home, connect to that and make that computer filter the ads. :)

Does anyone know (preferably Mac) software that will filter ads or filter by lists (you could feed it the adblock lists) for such outbound traffic?

Glassed Silver:mac

This topic is now closed to further replies.
  • Recently Browsing   0 members

    • No registered users viewing this page.
  • Posts

    • Ford execs say they made a mistake when they replaced human engineers with AI by David Uzondu Ford recently announced that over the last three years, it's had to rehire about 350 "gray beard" engineers to mentor younger staff and reprogram diagnostic systems and AI tools that were failing to meet up to quality expectations. The company's VP of vehicle hardware engineering, Charles **** said that leaders overlooked the deep experience of veterans who survived many product cycles. **** admitted that simply replacing them with AI was a huge mistake, and that while AI is "a fantastic tool," it remains "only as good as the information you use to train it." The rehired engineers now run mandatory meetings to troubleshoot vehicles and reprogram automated engineering software and AI tools to prevent glitches before production. These technical specialists hunt for failure points before a part ever reaches the plant floor. This hands-on process prevents the massive recalls and defects that previously cost the company billions. CEO Jim Farley noted that this return to human oversight quickly decreased warranty coverages and recall costs. The change saves the automaker hundreds of millions of dollars as it aims to cut one billion dollars in expenses this year. In last year's JD Power Quality Survey, an annual study that measures the quality of a car during the first three months of ownership, Ford finished 10th among mainstream brands and scored below the industry average. But this year, JD Power ranked the automaker as the top mainstream brand, placing it above the likes of Toyota Motor Corp. and Honda Motor Co. Ford attributed this massive improvement directly to the expertise of these returned engineers. Ford's realization that AI cannot magically design and test quality vehicles without senior human oversight is just the tip of the iceberg. When Careerminds looked at companies that conducted AI-driven layoffs, researchers found out that 35.6% of those companies had to rehire more than half of the employees they previously fired. Another 32.7% had to rehire between 25% and 50% of them. In 2024, Sebastian Siemiatkowski, CEO of Klarna, proudly announced that its new chatbot was doing the work of 700 full-time customer service agents. As a result, the fintech company froze hiring and cut hundreds of positions. But by mid 2025, and into 2026, Klarna was scrambling to recruit human agents again because customer satisfaction had plummeted. It turns out, while AI is very good at answering basic questions like how to check an account balance, when faced with complex customer issues that require nuance, the thing usually resorts to the unhelpful, robotic corporate jargon we all know and love.
    • Free AI in IDEs is shifting to paid models Or you know, you could just learn to actually design and code apps, use frameworks to handle the repetitive parts and not use AI at all - and voila... free for life!
    • In a sane world US antitrust laws wouldn't even allow these companies to be in the position to be subjected to EU directives. As you say, better than oligarch nothing.
    • Apple reportedly has a second-generation iPhone Fold planned for 2027 Good grief, Apple hasn't even released a first folding phone and the Apple faithful is already obsessing over the sequel? Seriously people, go out and touch grass... because this level of obsession is borderline stalkery/neurotic.
    • I checked on the IPs associated with every login and they're all mine... And whenever I get a new prompt, there is no activity to show for it. 
  • Recent Achievements

    • Enthusiast
      Xonos went up a rank
      Enthusiast
    • Conversation Starter
      Admir earned a badge
      Conversation Starter
    • First Post
      The_Focal_Point earned a badge
      First Post
    • Apprentice
      daryld went up a rank
      Apprentice
    • Contributor
      Carltonbar went up a rank
      Contributor
  • Popular Contributors

    1. 1
      +primortal
      405
    2. 2
      +Edouard
      169
    3. 3
      PsYcHoKiLLa
      129
    4. 4
      neufuse
      69
    5. 5
      Xenon
      68
  • Tell a friend

    Love Neowin? Tell a friend!