Microsoft creates an Apple vs. Samsung wedding fight for its new WP8 ad

By +Frank B.
in Back Page News

 Share

Recommended Posts

Grand Master

+Frank B. Subscriber²

Posted
  • Subscriber²
Posted

Microsoft creates an Apple vs. Samsung wedding fight for its new Windows Phone ad

Microsoft has tried a number of ways to advertise Windows Phone handsets, but the latest pits two rivals against each other. In a new minute long spot that's due to air on US national TV, a wedding reception is interrupted by Apple and Samsung fans. "Would you mind moving your enormous phone," asks one iPhone 5 user, before the guests ? a clear 50 / 50 split of iPhone 5 and Samsung Galaxy users ?begin to trade insults. One member searches for "one tricky pony" using Siri, while another fires back "aren't you a little young to have an iPhone?"

Insanity ensures and a mass brawl breaks out where each side can be heard trading insults like "iSheep" or "copybox." The ad finishes up with two servers standing alone discussing the alternative: Windows Phone. The ad is clearly positioned in a way to show off the third-place position of Windows Phone, and offer it as an alternative. It's a lighthearted approach that avoids comparing two phones directly, or the backlash from the company's notorious "Scroogled" campaign.

Nokia's Lumia Windows Phone sales hit a record high in the recent quarter, but Nokia is still struggling to convince US smartphone buyers to go with Lumia. A 33 percent decline year-on-year on US Lumia sales shows the Finnish company and other Windows Phone manufacturers have their work cut out. Microsoft is hoping its latest campaign will help boost those lagging US sales for an all important smartphone market.

http://www.youtube.com/watch?v=Z19vR1GldRI

Source: The Verge

  • BajiRav and ANON86364
  • Like 2
Grand Master

sanctified Veteran

Posted
  • Veteran
Posted

This is exactly how I see some neowin members. Stupidity included.

Seems it really affect some people what others use or think about what they use.

  • djdanster, +Frank B. and Stetson
  • Like 3
Grand Master

FloatingFatMan

Posted
Posted

It wasn't funny when Apple made fun of their competition, and it's not funny when Microsoft do it, either.

What it IS, is juvenile.

Let each product compete on its merits alone, and leave the childish attacks on the competition to the idiot fans.

Grand Master

+Frank B. Subscriber²

Posted
  • Author
  • Subscriber²
Posted

Am I the only one who thinks the bearded iPhone user asking the Note user to get out of the way strongly resembles Joshua Topolsky of The Verge fame btw?

Grand Master

vcfan

Posted
Posted

It wasn't funny when Apple made fun of their competition, and it's not funny when Microsoft do it, either.

youre telling me a commercial with a guy ripping his shirt open revealing a large apple logo tattooed on his chest then getting a wwe style chair shot to the back from a female Samsung fangirl is not funny? you must be the most boring dude on the planet.

Grand Master

FloatingFatMan

Posted
Posted

youre telling me a commercial with a guy ripping his shirt open revealing a large apple logo tattooed on his chest then getting a wwe style chair shot to the back from a female Samsung fangirl is not funny? you must be the most boring dude on the planet.

It's funny if you're into purile humour fit for 14 year olds.

  • fobban and theyarecomingforyou
  • Like 2
Veteran

siah1214

Posted
Posted

It wasn't funny when Apple made fun of their competition, and it's not funny when Microsoft do it, either.

Was it funny when Samsung did it?

I'm going to echo the guy above, you must be pretty dull.

Am I the only one who thinks the bearded iPhone user asking the Note user to get out of the way strongly resembles Joshua Topolsky of The Verge fame btw?

I'll bet you anything that's intentional.

When did Microsoft get good at marketing?

Grand Master

FloatingFatMan

Posted
Posted

Was it funny when Samsung did it?

I'm going to echo the guy above, you must be pretty dull.

It's not funny when ANY company has to resort to childish cheap shots. It DOES however, do a pretty good job of showing that their own product clearly can't compete so has to resort to such pathetic tactics.

As for your personal opinion of me, keep it to yourself.

Veteran

siah1214

Posted
Posted

Does Microsoft have a voice assist program like Siri? While funny, just seems they are picking on the features they do not have. In any case, will soon be forgotten like the Samsung commercials towards the iPhone

Yes and they have since Mango. With WP8, apps can tie into it, and with the apps I have installed it beats the crap out of Siri.

Grand Master

BajiRav

Posted
Posted

Does Microsoft have a voice assist program like Siri? While funny, just seems they are picking on the features they do not have. In any case, will soon be forgotten like the Samsung commercials towards the iPhone

I'd say except Siri, WP has all other features in that ad. :/ but I think "features" was not the focus of the ad.

I liked when it panned back to the two guys NFC pairing "weee", teh funnies.

Its not truly 'natural' language like Siri but it does the job, Bing clearly. Unlike Apple, MS has a search engine.

Siri is not truly natural language either :/ say anything outside of its set of commands and it spits out a search result.

Grand Master

BajiRav

Posted
Posted

So WP has bigger screens and the ability to NFC files/info by touching the phones together?

Bigger screens: Have you seen a 920? :laugh:

NFC: well this is from my own phone,

post-62693-0-67284400-1367254739.png

This topic is now closed to further replies.
 Share
Go to topic listing

  • Posts

    • Dbrand thought they could get away with this Steam Machine case, Valve disagreed

      By ZipZapRap · Posted

      Didn’t Dbrand once complain that Casetify was ripping off their designs a well? seems pretty bad of them to try and get around Valve’s copyright this way with that in mind.
    • Dbrand thought they could get away with this Steam Machine case, Valve disagreed

      By David Uzondu · Posted

      Dbrand thought they could get away with this Steam Machine case, Valve disagreed by David Uzondu Image via Dbrand Dbrand has cancelled its highly anticipated Companion Cube enclosure for the Valve Steam Machine, which it teased back in November of last year with a concept render and sign-up page, because it did not ask Valve for permission first before manufacturing the case. According to Dbrand, it took the "backwards approach" of building the product first before asking for permission from the copyright holder. Seven months of work went into the project, requiring over a thousand engineering hours from the design team. Workers developed forty-four sets of injection molding tools, making a unique mold for each sub-component of the crate. When the Companion Cube went live on Monday last week, it, according to Dbrand, quickly became the second-fastest-selling product in the company's fifteen-year history, racking up orders for hundreds of thousands of units. Customers eagerly bought the $129.95 deluxe edition or the bare-bones $99.95 version, which the manufacturer cheekily branded as the "Poverty Cube". It was around this time that the legal eagles at Valve descended on the accessory maker with a formal demand. The developer pointed out that the iconic block design remains protected intellectual property from the game Portal, so unlicensed sales had to stop. Dbrand said that all its pleas to salvage the project with the Valve team, including proposals to run a properly licensed release under official terms "with their blessing", fell on deaf ears, so it had no choice but to obey and remove every trace of the product from the internet. If you bought the enclosure, the company said that banks will process your refund by the end of this week, but if it still hasn't arrived in your account by then, you should not hesitate to contact support. The Steam Machine itself is a high-performance console that Valve designed directly to bring PC gaming into the living room. It was announced on 12th November 2025 (the same day Dbrand announced the Cube) and runs on the Linux-based SteamOS, the same OS that powers the Steam Deck. As for the price, due to the shortage of memory and storage chips, the hardware cost landed much higher than people were expecting, starting at $1,049 for the 512 model (without a controller) or $1,128 with the new gamepad. The premium 2 TB model pushes those prices even higher, selling at $1,349 for the standalone console and hitting $1,428 if you want the bundle.
    • Politically funny images of the World

      By +Edouard · Posted

    • The official Funny Pictures thread

      By +Edouard · Posted

    • TCL's Bang & Olufsen soundbar is 40% off on Amazon

      By kaedosan · Posted

      It's listed #399.99 on Amazon, per your link. It's not $299.99.

  • Recent Achievements

    • Rookie
      Almohandis went up a rank
      Rookie
    • Apprentice
      jahara21 went up a rank
      Apprentice
    • Reacting Well
      NovaEdgeX earned a badge
      Reacting Well
    • Week One Done
      NovaEdgeX earned a badge
      Week One Done
    • One Year In
      BA the Curmudgeon earned a badge
      One Year In

  • Popular Contributors

    1. 1
      +primortal
      534
    2. 2
      +Edouard
      263
    3. 3
      PsYcHoKiLLa
      148
    4. 4
      Steven P.
      97
    5. 5
      macoman
      58
    Show More

  • Tell a friend

    Love Neowin? Tell a friend!