Apple now adding half a million new iTunes accounts each day


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Apple revealed earlier this week that its iTunes music store is now home to 575 million users. Horace Dediu of Asymco noted that the company is adding roughly a half-million new accounts on average per day. At its current rate, Apple will add another 100 million iTunes accounts by the end of 2013. The analyst found that while more consumers are using the service, revenue per account has actually decreased over the past few years. He explained that each of the 575 million accounts generates about half as much revenue, or $3.20 per month, as Apple?s 100 million iTunes accounts did in 2009. Dediu doesn?t think Apple is in trouble, however. He notes that customer satisfaction and loyalty is still high, and the number of new customers is increasing at higher rate than the decline in spending.

 

http://bgr.com/2013/06/14/apple-itunes-accounts/

 

Ive been using itunes since about 2004 and ive never had a problem with it, works well, i thought at one point seperating it might improve it, but i prefer that all my media is within one application. It's all down to personal taste.

So far I received amazing support from Apple when something was wrong with their iTunes and App Store. In most cases they got back to me within 12 hours and the problem was solved the same day. I even got a full refund when I bought an app from a developer who announced a week later no further updates would be distributed.

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