compl3x Posted August 15, 2014 Share Posted August 15, 2014 It was once as American as, well, blue jeans to start your day with a bowl of cereal and milk. Breakfast grains were once major sponsors behind kid-oriented television programming, or licensed beloved fictionalcharacters to put on cereal boxes. Now sales at major cereal companies are down, and a variety of reasons are contributing to the decline. Earnings at Kellogg are down 15%, but it?s not just the big, expensive brand names that are falling out of favor. Cereal sales overall are down about 6%?the same amount that denim sales have fallen. Oh, no, America, what?s happening? It?s a combination of things. Many Americans have to adjust their diets for celiac disease, which eliminates many traditional grains from their diets. On a wider scale, parents have finally figured out that maybe sugar-encrusted bits of wheat and marshmallows are not the most nutritious thing that children could eat first thing in the morning. ?With childhood obesity at historically high levels, health-conscious parents are aiming to cut down the volume of breakfast cereals consumed by their offspring,? pointed out one industry analyst in a report. What are we eating instead? Cereal companies aim to get into the breakfast shake and cereal bar business, figuring that maybe we?ll eat those as we hurry out the door. We might still eat granola, but less of it, and sprinkled in a container of Greek yogurt. Why Don?t Americans Like Breakfast Cereal Anymore? [AdWeek] http://consumerist.com/2014/08/14/americans-are-gradually-eating-less-cereal-for-some-reason/ Link to comment Share on other sites More sharing options...
vcfan Posted August 15, 2014 Share Posted August 15, 2014 cereal sales are down because of the fake ass gluten free trend currently going on. Anibal P and Open Minded 2 Share Link to comment Share on other sites More sharing options...
macoman Posted August 15, 2014 Share Posted August 15, 2014 I only eat granola cereal for breakfast Link to comment Share on other sites More sharing options...
seta-san Posted August 15, 2014 Share Posted August 15, 2014 americans are gradually not eating breakfast. 2 main reasons 1. too busy 2. mothers are more concerned with work than family. Hum 1 Share Link to comment Share on other sites More sharing options...
DocM Posted August 15, 2014 Share Posted August 15, 2014 No, we're eating breakfast just not cereal. Many of us are stopping on the way to work / drop off the kids to have a breakfast burrito or sandwich (ick x 2) and others are eating toaster pop ups on the run. Some of us actually eat a real breakfast with real foods (hand-wave) but I fear it's a disappearing practice. webeagle12 and guru 2 Share Link to comment Share on other sites More sharing options...
FloatingFatMan Posted August 15, 2014 Share Posted August 15, 2014 No, we're eating breakfast just not cereal. Many of us are stopping on the way to work / drop off the kids to have a breakfast burrito or sandwich (ick x 2) and others are eating toaster pop ups on the run. Some of us actually eat a real breakfast with real foods (hand-wave) but I fear it's a disappearing practice. Or maybe just a slice or two of toast and some fruit... Lots of reasons really... Most cereal is NOT good for you anyway... Link to comment Share on other sites More sharing options...
Shiranui Posted August 15, 2014 Share Posted August 15, 2014 I thought many Americans ate LARD for breakfast? Hussam Al-tayeb, Depicus, seta-san and 3 others 6 Share Link to comment Share on other sites More sharing options...
seta-san Posted August 15, 2014 Share Posted August 15, 2014 I thought many Americans ate LARD for breakfast?What led you to believe that? Link to comment Share on other sites More sharing options...
DocM Posted August 15, 2014 Share Posted August 15, 2014 My fave is a mushroom omelette with a 4oz glass of OJ, and a cup of Greek yogurt or a banana. Skin, +E.Worm Jimmy and Neu B 3 Share Link to comment Share on other sites More sharing options...
neo1911 Posted August 15, 2014 Share Posted August 15, 2014 The cereals these days are so processed to the point of being unhealthy. I stopped eating most cereals the day I started counting calories. Lost whopping 20 kg in 6 months because of such a simple change. Link to comment Share on other sites More sharing options...
+chorpeac MVC Posted August 15, 2014 MVC Share Posted August 15, 2014 I am eating Cheerios right now General Mills, and I am happy as can be! hagjohn and Hum 2 Share Link to comment Share on other sites More sharing options...
compl3x Posted August 15, 2014 Author Share Posted August 15, 2014 2. mothers are more concerned with work than family. Never pass up a chance to take a swipe at women, huh? +LogicalApex, Ian W, BajiRav and 3 others 6 Share Link to comment Share on other sites More sharing options...
margrave Posted August 15, 2014 Share Posted August 15, 2014 I gave up cereals when they all shifted over to whole grain. I don't handle whole grain well personally. It causes pain for me. So I just switched over to instant breakfast with skim milk. Link to comment Share on other sites More sharing options...
+therealDamien Subscriber¹ Posted August 15, 2014 Subscriber¹ Share Posted August 15, 2014 I used to eat cheerios but started having stomach problems with it. and I used to love eating oatmeal. but it started giving me really bad stomach problems to the point I started throwing up half hour after eating it. and then be in pain for days after. Link to comment Share on other sites More sharing options...
yakumo Posted August 15, 2014 Share Posted August 15, 2014 I don't know what it's like in the US tbh. But if it's anything like the UK I'd blame it on cereal being vastly overpriced these days, especially and specifically all of the Kellogg cereals. Far too many brands they produce being pure sugar trash which people are moving away from for healthier options. enroh 1 Share Link to comment Share on other sites More sharing options...
xrobwx71 Posted August 15, 2014 Share Posted August 15, 2014 My Mom, 65, has been eating Special K cereal since I was a kid. She was overweight, went on a diet and lost 92 lbs so far. She was sent to a nutritionist to make sure she was eating properly and one of the things he stopped her from eating was the Special K cereal. (which is made by Kellogg's) Could be a conspiracy by all Nutritionist against Kellogg's. :shifty: Link to comment Share on other sites More sharing options...
123456789A Posted August 15, 2014 Share Posted August 15, 2014 cereal sales are down because of the fake ass gluten free trend currently going on. Then wouldn't Rice Chex (advertised as gluten free) sales be up? Link to comment Share on other sites More sharing options...
spacer Posted August 15, 2014 Share Posted August 15, 2014 I personally used to eat cereal exclusively for breakfast. It was usually Cheerios or a granola cereal and fat free milk. But then I made a conscious decision to eat better, and I stopped having cereal and milk all together. Now a days it's just assorted fruit and some almonds, and once or twice a week I get an egg white omelet with veggies. Link to comment Share on other sites More sharing options...
+Eternal Tempest MVC Posted August 15, 2014 MVC Share Posted August 15, 2014 Could it be tied to milk consumption going down as well? Myself, I tend to react to milk as I grew older so cereal eating pretty much stopped a long time ago. GrayW 1 Share Link to comment Share on other sites More sharing options...
+therealDamien Subscriber¹ Posted August 15, 2014 Subscriber¹ Share Posted August 15, 2014 price of milk has been high. Link to comment Share on other sites More sharing options...
Jason S. Global Moderator Posted August 15, 2014 Global Moderator Share Posted August 15, 2014 i used to eat cereal about every morning. these days i only eat cereal about twice a week. it's just so boring. it fills me up for like 2hrs and im hungry again. Hum, neo1911 and xrobwx71 3 Share Link to comment Share on other sites More sharing options...
vcfan Posted August 15, 2014 Share Posted August 15, 2014 Then wouldn't Rice Chex (advertised as gluten free) sales be up? i think they avoid the cereal isle so all cereals go down with the ship Link to comment Share on other sites More sharing options...
seta-san Posted August 15, 2014 Share Posted August 15, 2014 Never pass up a chance to take a swipe at women, huh? On the contrary. I'm pointing out how essential women are in society Link to comment Share on other sites More sharing options...
+Warwagon MVC Posted August 15, 2014 MVC Share Posted August 15, 2014 They aren't missing much, just a carb fest. All I have for breakfast is a home made mocha. That usually gets me from 8am til 12 pm / 1pm. Link to comment Share on other sites More sharing options...
spenser.d Posted August 15, 2014 Share Posted August 15, 2014 On the contrary. I'm pointing out how essential women are in society Yes they are, in the workplace. OT: I don't eat breakfast much anymore. I know I probably should...oh well. Link to comment Share on other sites More sharing options...
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