Recommended Posts

This screenshot basically shows why using the blue 'e' & calling their new browser "Edge" was a mistake:

YTQkybH.png

I think they should have gone with the approach of completely removing ties with IE, as now people believe that Edge is basically Internet Explorer 12. Which is not good since IE doesn't exactly have a good reputation.

Edited by LimeMaster
Link to comment
https://www.neowin.net/forum/topic/1308364-a-reminder-of-bad-decisions/
Share on other sites

I remember the reasoning behind using Edge and the blue 'e' logo is that a lot of people associate the blue e with the Internet. That blue 'e' means Internet. If they changed the icon to something different, people might not know how to get on the Internet. And I can see their point. One time I pulled a prank on someone by changing the icon of a game they were playing and then they had no idea where the game was; they thought it had been deleted even though the icon was in the exact same location.

The fact that they used a similar logo to IE's isn't the beginning of it. The biggest mistake was releasing an  unfinished, horrible-looking browser  that's still not up to par with IE11.  If the browser was better they could have used a swastika for all people cared (figuratively speaking).

  • Like 3
19 minutes ago, The_D0lph1n said:

I remember the reasoning behind using Edge and the blue 'e' logo is that a lot of people associate the blue e with the Internet. That blue 'e' means Internet. If they changed the icon to something different, people might not know how to get on the Internet. And I can see their point. One time I pulled a prank on someone by changing the icon of a game they were playing and then they had no idea where the game was; they thought it had been deleted even though the icon was in the exact same location.

Good point. I feel they could have found a way to make it so people still knew it was the internet without the use of the 'e' logo.

 

16 minutes ago, onewarmslime said:

The fact that they used a similar logo to IE's isn't the beginning of it. The biggest mistake was releasing an  unfinished, horrible-looking browser  that's still not up to par with IE11.  If the browser was better they could have used a swastika for all people cared (figuratively speaking).

That's true. I didn't say that the branding was the only thing hindering its success.

 

17 minutes ago, xendrome said:

Well 1: Explorer is a file management utility

2: He's running Windows 10 on a 6 year old laptop, probably a horrible experience even with Chrome or Firefox.

It's also this guy's shorter way of saying Internet Explorer. 

 

As for the experience thing, probably. The guy does seem happy with Edge though.

51 minutes ago, LimeMaster said:

This screenshot basically shows why using the blue 'e' & calling their new browser "Edge" was a mistake:

YTQkybH.png

I think they should have gone with the approach of completely removing ties with IE, as now people believe that Edge is basically Internet Explorer 12. Which is not good since IE doesn't exactly have a good reputation.

But it doesn't cut ties with I.E. even at an application level.  Edge shares parts of I.E. still. 

3 minutes ago, adrynalyne said:

But it doesn't cut ties with I.E. even at an application level.  Edge shares parts of I.E. still. 

And I believe it shouldn't share anything with IE. They should both be separate things.  After all, IE being included in Windows 10 was only meant for backwards compatibility purposes. So them sharing things means it will be harder to let go of IE. 

Just now, LimeMaster said:

And I believe it shouldn't share anything with IE. They should both be separate things.  After all, IE being included in Windows 10 was only meant for backwards compatibility purposes. So them sharing things means it will be harder to let go of IE. 

As do I. Edge was poorly implemented and still is today. 

Edge can't cut ties with IE, no matter what MS says, all Edge is is a public Alpha of the next version of IE, nothing anyone has shown me points to edge NOT being just a renamed IE with a half assed shin 

This topic is now closed to further replies.
  • Recently Browsing   0 members

    • No registered users viewing this page.
  • Posts

    • The Persuasion Engine: How Any Business Can Use AI-Powered Neuromarketing —was $28 now free by Steven Parker Claim your complimentary copy (worth $35) of "The Persuasion Engine: How Any Business Can Use AI-Powered Neuromarketing to Understand and Win Customers" for free, before the offer ends on June 24. Description The Persuasion Engine, by neuromarketing and behavioral science expert Roger Dooley, solves the most pressing challenge faced by every marketer: how to figure out why customers make the decisions they do when 95% of their thought processes occur at an unconscious level. Dooley explains how artificial intelligence democratizes sophisticated neuromarketing tools that were once available only to Fortune 500 companies, making powerful customer insight and persuasion techniques accessible to businesses of any size. The book walks you through the evolution of traditional neuromarketing into ”Neuromarketing 2.0,” where AI-powered tools eliminate the need for expensive lab studies and human behavioral science experts. It offers a comprehensive roadmap for implementing eye tracking, facial coding, biometrics, implicit testing, and advanced AI behavioral techniques that dramatically improve marketing effectiveness while reducing costs and time investment. Inside the book, you’ll find: Revolutionary AI prompting strategies that bring world-class behavioral science expertise to your desktop Practical frameworks for leveraging attention, emotion, credibility, and decision architecture to boost conversions Step-by-step guidance for implementing biometric tools and implicit testing without laboratory resources Advanced techniques for creating scarcity, urgency, and FOMO that drive immediate customer action Comprehensive methods for auditing and enhancing empathy in customer communications Perfect for marketing professionals, business owners, entrepreneurs, and anyone with a stake in customer acquisition and retention, The Persuasion Engine provides actionable strategies that will transform your approach to marketing. Whether you're working on a shoestring or managing enterprise campaigns, you'll discover how to use your customers' non-conscious motivations and create compelling marketing that work on real people in the real world. How to download for free Please ensure you read the terms and conditions to claim this offer. Complete and verifiable information is required in order to receive this free offer. If you have previously made use of these offers, you will not need to re-register. Was $28, but is now FREE | Below free offer link expires on June 24. The Persuasion Engine: How Any Business Can Use AI-Powered Neuromarketing to Understand and Win Customers The below offers are also available for free in exchange for your (work) email: The Vibe Coding Playbook: Building Your Tech Business with AI ($35 Value) FREE - Expires 6/23 The Persuasion Engine: How Any Business Can Use AI-Powered Neuromarketing to Understand and Win Customers ($28 Value) FREE - Expires 6/24 How to Do More with Less: Future-Proofing Yourself in an AI-driven Economy ($28 Value) FREE - Expires 6/30 Cloud Security Fundamentals: Building the Foundations for Secure Cloud Platforms ($131.95 Value) FREE - Expires 7/1 The Complete Free AI Learning: Master ChatGPT, Claude, Gemini & More ($21 Value) FREE How to Build an AI Design Workflow with Gamma ($21 Value) FREE The Ultimate Linux Newbie Guide – Featured Free content Python Notes for Professionals – Featured Free content Learn Linux in 5 Days – Featured Free content Quick Reference Guide for Cybersecurity – Featured Free content We post these because we earn commission on each lead so as not to rely solely on advertising, which many of our readers block. It all helps toward paying staff reporters, servers and hosting costs. Other ways to support Neowin The above deal not doing it for you, but still want to help? Check out the links below. Check out our partner software in the Neowin Store Buy a T-shirt at Neowin's Threadsquad Subscribe to Neowin - for $14 a year, or $28 a year for an ad-free experience Disclosure: An account at Neowin Deals is required to participate in any deals powered by our affiliate, StackCommerce. For a full description of StackCommerce's privacy guidelines, go here. Neowin benefits from shared revenue of each sale made through the branded deals site.
    • All versions is correct. The bug appears on any version of Windows with KB5094126 installed. It's a little insane to expect the author to explain that systems that can't possibly have that patch installed, will not experience the bug. If you have any gripe about the title, it would be that it doesn't mention the update at all, but I wouldn't agree with that either. A title is not expected to be a full summery of the article.
    • (Can't see if he's still wearing the clompy clown shoes though)
    • I'd say the first one failed to be as popular as Apple anticipated, but the easy adjustment here is to make fewer of them next time around. It would only be a "flop" if it isn't possible for Apple to recover the design and factory tooling costs given the number of units sold, which I doubt would be the case. It isn't like no one bought them; it just failed to become the new hot phone of the year.
    • You're right that it does not follow the plain meaning of the word, but in this context, it is a legal term defined in 49 U.S.C. Kind of how "wire fraud" laws apply even if a physical wire was not used. Given that it is codified in law, and it isn't just automotive journalists that don't understand evolving technology, I highly doubt congress would change a well understood term just because technology makes the term slightly less actuate.
  • Recent Achievements

    • Week One Done
      Eurosoft10 earned a badge
      Week One Done
    • One Month Later
      Eurosoft10 earned a badge
      One Month Later
    • One Year In
      Skeet Campbell earned a badge
      One Year In
    • One Month Later
      Sharbel earned a badge
      One Month Later
    • First Post
      BizSAR earned a badge
      First Post
  • Popular Contributors

    1. 1
      +primortal
      589
    2. 2
      +Edouard
      190
    3. 3
      Michael Scrip
      76
    4. 4
      PsYcHoKiLLa
      75
    5. 5
      neufuse
      73
  • Tell a friend

    Love Neowin? Tell a friend!