A car built for women?


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(CNN)It's small, purple -- and some find it offensive.

 

Car manufacturer SEAT and lifestyle publication Cosmopolitan are facing backlash over a brand new car for "women" that was jointly unveiled at Cosmopolitan's FashFest event in London on Friday.

 

The result of a collaboration between the manufacturer and the magazine, the SEAT Mii comes complete with jewel-effect rims, a handbag hook, and "eyeliner headlights" that are "emphasized in the same way as make-up emphasizes the eye," according to the manufacturer.

 

The vehicle's "exclusive design and thoughtful feminine touches" -- which are the culmination of two years of collaborative research and development -- make it perfect for "impromptu karaoke performances, last-minute wardrobe changes, dramatic gossip sessions and emergency lunch-hour kips," according to the duo.

 

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Whenever companies make or advertise something as "for women", it is almost inevitable that they screw up badly for a large segment of women.

 

Like Bic pens "for women", that was a painful faceplant.

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On 24/09/2016 at 1:18 AM, Son_Of_Dad said:

Didn't hatchbacks originate as a car for women?

Hatchbacks are supposed to be small shopping cars for driving about town, that's why I think it's hilarious when boy racers slap a trumpet exhaust on them and think they've created a supercar.

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Back in the late 90's there was an "ISP for women" that distributed their install CDs via the shop Boots (UK cosmetic chain) in cardboard handbags.  It was patronising then, and it's patronising now!

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17 minutes ago, Nik Louch said:

Back in the late 90's there was an "ISP for women" that distributed their install CDs via the shop Boots (UK cosmetic chain) in cardboard handbags.  It was patronising then, and it's patronising now!

As would a Tampon distributor be.:)

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