How Microsoft gave customers what they wanted: An audience with Bill Gates

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Microsoft had a special way of dealing with customers demanding to speak to its CEO. One that kept the customer happy without necessarily bothering His Billness.

According to veteran Microsoft engineer Raymond Chen, there was a procedure followed by product support staff if a customer (presumably a prized customer) became irate enough during a call to demand to speak with Bill Gates.

Chen recalled a colleague in product support explaining the process. First, (continued on the link below)

https://www.theregister.com/2026/01/01/microsofts_approach_to_customer_service/