Mars Bar = Name Has Changed!

[DjmUK]

My Brother works in a supermarket and received some supplementary products. According to his information, it cost Mars bar 9 Billion! to change their name.

Old Name: Mars Bar

New Name: Believe

Crap ain't it, but I am holding one right now in my right-hand! (we have 5 more over here). The product will be publically released 1st May, and you received this amazing and brilliant information from the one and only...me :D

P.S.

The wrapper has an address (http://www.marsbelieve.com) for verification that I'm telling the truth.

David J. McDonagh B.Sc

[madnuke]

The end of the Mars era, what happened to Marathon Bars :laugh:

[-Dave-]

no! thats just plain wrong

[former1]

Omg :| The martians on mars are secretly sueing them for using their name! They got the idea from monitoring the activities of America! ;P

[User6060]

They just killed their brand awareness I think, Mars is well known.

[Napalm Frog]

:p I hope this is only a localized thing...

[-Dave-]

PHEW!!!!!

its just for the world cup, afterwards tis back to mars

http://www.mirror.co.uk/news/tm_objectid=1...-name_page.html

[kinetix63 Veteran]

I think that's really stupid of them actually. Mars is such a well known name... why change it?

[Michael_C]

WTF, what sort of name is believe?!? O_o

[cptcaveman2004]

My Brother works in a supermarket and received some supplementary products. According to his information, it cost Mars bar 9 Billion! to change their name.

Old Name: Mars Bar

New Name: Believe

Crap ain't it, but I am holding one right now in my right-hand! (we have 5 more over here). The product will be publically released 1st May, and you received this amazing and brilliant information from the one and only...me :D

P.S.

The wrapper has an address (http://www.marsbelieve.com) for verification that I'm telling the truth.

David J. McDonagh B.Sc

9 Billion???? good god, all they had to do was introduce the logo change into the production line and change it in upcoming marketing campaigns... sounds to me like they are trying to use it as an excuse to write off some extraneous funds.

[Napalm Frog]

PHEW!!!!!

its just for the world cup, afterwards tis back to mars

http://www.mirror.co.uk/news/tm_objectid=1...-name_page.html

Thank's! I'm relieved!

Mars is my favourite chocolate bar. Heck, other than the Cadbury Mini Eggs, it's the only chocolate I eat :s.

[cptcaveman2004]

The end of the Mars era, what happened to Marathon Bars :laugh:

!snickers!

[Tuffgong4]

there is no way it cost them 9 billion to change the name...the mars bar isn't even that popular and that's not very cost effecient. There is no company in the world that would change the name of a friggin candy bar for 9 billion dollars.

That is funniest thing I've heard all day.

Also so what if they changed the name of a candy bar. maybe the three or four people who've bought a mars bar in the past 3 years might care. it's not like it's a snickers or pepsi changing their name to concoction

[Slimy]

What a horrible idea. What kind of an idiot marketer thought of this one :/

[snuffy]

they've only changed it for the World Cup - it'll be Mars again after June...

[dh5]

What a horrible idea. What kind of an idiot marketer thought of this one :/

I Agree :wacko:

[AOXOMOXOA]

stupid just stupid..

[Brodel]

there is no way it cost them 9 billion to change the name...the mars bar isn't even that popular and that's not very cost effecient. There is no company in the world that would change the name of a friggin candy bar for 9 billion dollars.

That is funniest thing I've heard all day.

lol

[Malisk]

Damn, now NASA's joke about Water on Mars won't work anymore. :(

[DjmUK]

they've only changed it for the World Cup - it'll be Mars again after June...

I didn't know that. So what's the point in the name change :(

[HellboundIRL]

there is no way it cost them 9 billion to change the name...the mars bar isn't even that popular and that's not very cost effecient. There is no company in the world that would change the name of a friggin candy bar for 9 billion dollars

The mars bar is very popular, at least here it is. Its my favourite bar, thankfully this name change is only temporary...phew! :D kinda stupid name for the World Cup though....and England will still do sh?te regardless :laugh::

I kid, I kid...they'll do alright as they usually do I'm sure.

[ShaneSparky_YYZ]

Believe? What kind of name is that for a chocolate bar.. lol

I can tell you I believe it's not gonna do well after this.. haha

[Jordan M.]

thank god its temporary

[red.]

but what's the point? i don't see how it will rally fans even more and i don't think even this could inspire an england world cup win. this could really backfire if england do really badly which could be a possibility if england use the 'win one match and draw the rest to get through' tactic.

[grimman]

there is no way it cost them 9 billion to change the name...

You simply have no idea.

The vast majority of the cost is spent on making people aware of the name change, a process that will take some time before they actually go ahead with the change. During this time, expect to be spammed with all sorts of advertising for this name change. And then of course they have to change it back again.