Fred Derf Veteran Posted February 18, 2008 Veteran Share Posted February 18, 2008 Martin Brodeur, seen here sporting one version of the proposed jerseys emblazoned with corporate logos. Is this the NHL's new look? Some of the league's top players and influential figures want the league to start selling advertising space on goalies' jerseys Feb 17, 2008 04:30 AM Rick Westhead Sports business columnist ... Now a group of influential NHL players that includes New Jersey's Martin Brodeur, Dallas's Marty Turco, Detroit's Dominik Hasek and Edmonton's Dwayne Roloson want the league's ? and inevitably the Leafs' ? uniforms altered again. In what would be a radical overhaul that might incite hockey traditionalists but surely gratify some of the league's cash-strapped owners, several NHL goalies have asked the league and its players union to consider starting a so-called Goaltender's Club. Revenue-generating initiatives for the club could include placing a corporate logo on the jerseys of the league's 60-odd goalies. The players are working alongside prominent hockey marketer Brad Robins and Edmonton player agent Ritch Winter. Robins and Winter estimate on-uniform ads might generate upwards of $30 million a season for the NHL. Robins has already briefed Gary Bettman on the concept, though it's uncertain whether the NHL commissioner has endorsed the idea. ... Hollywood heavyweight Jerry Bruckheimer, creator of the popular CSI TV series and a man who's lobbying the NHL for an expansion team in Las Vegas, would also seem to be a supporter. During the NHL's recent All-Star Game in Atlanta, he spoke at length at an NHL party about ideas that could reinvigorate the game in the U.S., says a person familiar with the matter. Bruckheimer's suggestions included giving NHL players licence to individualize a portion of their helmets with artwork or other material ? perhaps even corporate logos ? and prompting them to remove their helmets during shootouts. ... http://www.thestar.com/Business/article/304287 Link to comment https://www.neowin.net/forum/topic/620487-is-this-the-nhls-new-look/ Share on other sites More sharing options...
episode Posted February 18, 2008 Share Posted February 18, 2008 Thats the way all sports are going eventually. The more money the sport makes, the slower it will be for that sport. So in the US it will be NHL -> NBA -> MLB -> NFL Link to comment https://www.neowin.net/forum/topic/620487-is-this-the-nhls-new-look/#findComment-589214763 Share on other sites More sharing options...
[bear] Posted February 18, 2008 Share Posted February 18, 2008 Is this the NHL's new look? Some of the league's top players and influential figures want the league to start selling advertising space on goalies' jerseys I just wish the actual team logo was bigger. It looks TINY! Link to comment https://www.neowin.net/forum/topic/620487-is-this-the-nhls-new-look/#findComment-589214764 Share on other sites More sharing options...
DreadBoat89 Posted February 18, 2008 Share Posted February 18, 2008 look at international events over in europe... or even the spengler cup... the players are plastered with ads Link to comment https://www.neowin.net/forum/topic/620487-is-this-the-nhls-new-look/#findComment-589214772 Share on other sites More sharing options...
rajputwarrior Posted February 18, 2008 Share Posted February 18, 2008 yeah that is not going to happen... Link to comment https://www.neowin.net/forum/topic/620487-is-this-the-nhls-new-look/#findComment-589214808 Share on other sites More sharing options...
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