New Mac Ad

[DavidM]

There is a new Mac ad "The Greenest Family of Notebooks" and there is no mention of Vista, and better yet no "I'm a Mac, I'm a pc."

They didn't really talk about features, but about not using harmful materials. I stopped and listened to the ad, first time since the "I'm a Mac" ads and thought it was pretty good. A reason to buy a Mac, wow I am still stunned they actually put information about their product in an AD?!? Now, there is a novel idea! Hopefully they are starting a trend and will continue to put actual information in their ads.

P.S. Here's the link - The Greenest Family of Notebooks

[Unto Darkness]

Here is the link to the video.

[DavidM]

I just edited my post to add the link, but you beat me. :)

[sundayx Veteran]

By the way you do know that there are Get A Mac ads out there that market a Mac feature, for example Time Machine.

[SVG Veteran]

I'm not an Apple fan but this ad is the way to go unlike the stupid Mac Vs PC ads

[DavidM]

Yes, but the only ads I've ever seen on TV are the "Mac v. PC" and the new green one. The only time machine ad I've ever seen is the one with 5 or 6 macs standing there with the pc guy. I understand they make other types of ads, they just don't air them as much as the Mac v. PC ones.

I am so tired of the Mac v PC ads I turn the channel every time I see one starting. :)

[Shadrack]

That's a good ad. The "I'm a PC, I'm a Mac" ads need to die because no one thinks they are clever and funny anymore. Still asserts the whole smugness that surrounds Apple.

[+John. Subscriber¹]

I like this Advert. Simple, effective, and no spin.

[LTD]

Adverts can go either way.

Both styles have proven to be very effective. In fact, we've got more evidence for the strength of the "I'm a Mac" ads.

[Shadrack]

Adverts can go either way.

Both styles have proven to be very effective. In fact, we've got more evidence for the strength of the "I'm a Mac" ads.

Please provide this evidence you allude to.

I think that companies should change up their advertising strategies more often than they do. These themed ads get way overdone. I put the "I'm a Mac" ads in the same annoying category as the "Yo quiero Taco Bell" chihuahua ads or the Fanta ads. Annoying, overdone, and went on for too many years.

[NienorGT]

When I opened the link I was afraid to fall on another Mac v PC that would make me, a new Mac user, to shame again...

Seriously, congrats apple, it's the first ad that you speak about you and not just trying to bitch relentlessly Vista...

[LTD]

Please provide this evidence you allude to.

I think that companies should change up their advertising strategies more often than they do. These themed ads get way overdone. I put the "I'm a Mac" ads in the same annoying category as the "Yo quiero Taco Bell" chihuahua ads or the Fanta ads. Annoying, overdone, and went on for too many years.

Look at Apple's growth since the ads have been running.

Though that isn't to say that other types of ads wouldn't have been as successful, if not more.

[ienhz]

You can't just directly compare growth to life of ads. You're ignoring too many variables.

That said, I personally despise companies that have to resort to the "our product is better than yours" type of ads (eg: Pepsi, Hyundai). Apple should just make new ads. The Vista bashing is getting old.

[LTD]

You can't just directly compare growth to life of ads. You're ignoring too many variables.

That said, I personally despise companies that have to resort to the "our product is better than yours" type of ads (eg: Pepsi, Hyundai). Apple should just make new ads. The Vista bashing is getting old.

Which isn't to say the ad isn't one of those factors.

The absence of evidence is not evidence of absence. You might not be able to prove it (easily) but you can't disprove it (easily), either.

My statement is just as valid as any other.

[thealexweb]

I'm glad that they didn't mention Vista or Windows altogether, it's an argument that's starting to where a little thin. Vista is a great OS and in my opinion Mac OS X has a long way to go before it can compete with Windows in the mainstream.

[LTD]

n Mac OS X has a long way to go before it can compete with Windows in the mainstream.

How so?

Apple targets the premium end of the market, anyway. Not the $400-Dell end of it.

[Quillz]

How so?

Apple targets the premium end of the market, anyway. Not the $400-Dell end of it.

Is that why they have the Mac mini?

The ad also forgets to mention that the keyboard and hinge are still using plastic, as is the bezel. (It's just covered by a layer of glass.)

[LTD]

Is that why they have the Mac mini?

The ad also forgets to mention that the keyboard and hinge are still using plastic, as is the bezel. (It's just covered by a layer of glass.)

Apple has seen lower margins from the Mini, which never gained the sales traction of its more fully equipped iMacs and MacBooks. Apple conceived the Mac mini under pressure from shareholders who wanted a sub-$800 Mac, but never really saw much in the design itself. The Mini stands in direct contrast to Apple's fundamentals from the get-go.

So no. Apple does not compete in the lower end of the PC market.

As for the ad, it mentions that the new Macbooks are made "without many" of the harmful toxins found in other notebooks, not "all" of the harmful toxins. A fair statement. Why should the ad even mention the presence of plastic when that is what they're trying to use less of?? I know I wouldn't mention it. Further, the claim that it's "the greenest family of notebooks" is a reasonable one (provided it is indeed the greenest), since it assumes this relative to other notebooks. "Greenest" doesn't mean completely green. Just the best that can be done so far.

Edited November 26, 2008 by LTD

[dead.cell]

Aside from a wallpaper anyone can use, I see no green. Looks like another "misleading" ad to me.

/sarcasm for ones who need to be told

[ienhz]

Which isn't to say the ad isn't one of those factors.

The absence of evidence is not evidence of absence. You might not be able to prove it (easily) but you can't disprove it (easily), either.

My statement is just as valid as any other.

Isn't that my point? There have been so many changes to Apple in the last few years, you might as well say chiclet keys on the Macbook led to a growth in market share and it would still be a valid observation.

[Denholm]

I like this Advert. Simple, effective, and no spin.

+1

Got a really good vibe from this Ad. (Y)

[DigitalE]

I don't give a rip about being "green," but at least they're not bashing Vista.

[Simon Veteran]

Good to see Apple not only pushing something that actually matters to a lot of people, without bashing other companies directly. As a "green" person myself, I'm very happy to see the cause getting pushed even more.

[MrChainsaw]

The reason that they didn't mention vista, because it uses less power than OS X at sleep mode :p

[Inctye]

Bright side is they finally might be moving away from the "Im a Mac" ads. But, this ad was just plain boring. If I didn't have to write my opinion here, I would have switched to a different channel/video only 5secs after it started.

Apple has been proven to come up with some of the most creative and original advertising campaigns (ex. dancing ipods, streetside window iMac), so just another reason why it pales in comparison.