New Mac Ad

[Brandon Live Veteran]

I don't give a rip about being "green," but at least they're not bashing Vista.

You don't care about the contribution you make to the degradation of our natural environment, or its potentially fatal effects for all of us?

I hope MORE companies start marketing "green" products and that people start buying them. They've done this a lot with "organic" food and making/buying environmentally-friendly products is a much worthier / more productive cause, so it should be possible.

[1759]

I found the ad boring too, and thought how they positioned the screen, made the actual unit look rather dark. As for being 'green', I think it makes people feel all warm and fuzzy, but given the current economic climate, it costs an awful lot of green to go green with the new MB/MBP's.

And I was glad for once, they didn't mention Windows/Vista, but gasp, actually tried to sell their PCs, on its own merits.

[DavidM]

Funny thing is Apple @ 4.3 ranks low on the green scale, behind HP(4.5), Dell(4.7) and Sony(5.3). They are only ahead of Lenovo(3.7), Philips(4.1), Microsoft(2.9) and Nintendo(0.8). (Greenpeace)

Apple's score increases slightly to 4.3 points, but the company drops to 14th position. Apple scores well for putting products on the market whose key components are free of brominated flame retardants (BFRs) and PVC vinyl plastic. Apple's latest iPods - the iPod Touch, Nano and Classic - are now free of both PVC and BFRs and the MacBooks, MacBook Pro and MacBook are almost free of these substances. While Apple has now positioned itself amongst the leaders in the electronics industry on phasing out toxic substances, to score more points the complete phase-out of PVC and BFRs in its iPods should be consistent across all other future product ranges. Apple also needs to commit to phasing out additional substances with timelines, improve its policy on chemicals and its reporting on chemicals management. Apple scores poorly on most e-waste criteria, except for reporting a recycling rate in 2006 of 18% as a percentage of sales 7 years ago. It does slightly better on energy criteria for disclosing the carbon footprint of every model of product ? although not exactly what is being evaluated in the criterion. Apple scores top marks (doubled) for all desktops computers, portable PCs and displays complying with Energy Star 4.0 and their iPod and iPhone power adapters exceeding the Energy Star standard, despite making this information difficult to access. (Greenpeace)

I guess company wide they have a ways to go and seeing the Microsoft score I'd expect the next ad to talk about how they are greener than the company that makes Vista:):)

[Quillz]

Funny thing is Apple @ 4.3 ranks low on the green scale, behind HP(4.5), Dell(4.7) and Sony(5.3). They are only ahead of Lenovo(3.7), Philips(4.1), Microsoft(2.9) and Nintendo(0.8). (Greenpeace)

Apple's score increases slightly to 4.3 points, but the company drops to 14th position. Apple scores well for putting products on the market whose key components are free of brominated flame retardants (BFRs) and PVC vinyl plastic. Apple's latest iPods - the iPod Touch, Nano and Classic - are now free of both PVC and BFRs and the MacBooks, MacBook Pro and MacBook are almost free of these substances. While Apple has now positioned itself amongst the leaders in the electronics industry on phasing out toxic substances, to score more points the complete phase-out of PVC and BFRs in its iPods should be consistent across all other future product ranges. Apple also needs to commit to phasing out additional substances with timelines, improve its policy on chemicals and its reporting on chemicals management. Apple scores poorly on most e-waste criteria, except for reporting a recycling rate in 2006 of 18% as a percentage of sales 7 years ago. It does slightly better on energy criteria for disclosing the carbon footprint of every model of product ? although not exactly what is being evaluated in the criterion. Apple scores top marks (doubled) for all desktops computers, portable PCs and displays complying with Energy Star 4.0 and their iPod and iPhone power adapters exceeding the Energy Star standard, despite making this information difficult to access. (Greenpeace)

I guess company wide they have a ways to go and seeing the Microsoft score I'd expect the next ad to talk about how they are greener than the company that makes Vista:):)

And then Dell can do a follow up saying that they make even greener notebooks than Apple, as well as ship a "better" OS.

[Chicane-UK Veteran]

I'm not an Apple fan but this ad is the way to go unlike the stupid Mac Vs PC ads

+1

I hate hate HATE the Mac vs PC adverts. Sell the product on why it's good - not why your competitors products aren't. This does exactly that - and it's much better for it IMHO.

And on the subject of how green Apple is, etc - well Greenpeace did like the MacBook Air and the new MB/MBP's use the same manufacturing process... they said that the air "raised the bar" for the industry...?

http://www.engadget.com/2008/01/18/huh-gre...k-air-a-winner/

[techbeck]

I dont really use Macs, but I am glad Apple is finally starting to advertise their products and stop bashing the competition. Negative advertising is never a good thing IMO.

[Quillz]

I dont really use Macs, but I am glad Apple is finally starting to advertise their products and stop bashing the competition. Negative advertising is never a good thing IMO.

I wish Apple would go back to "Think Different."

[Eric Veteran]

When I opened the link I was afraid to fall on another Mac v PC that would make me, a new Mac user, to shame again...

Seriously, congrats apple, it's the first ad that you speak about you and not just trying to bitch relentlessly Vista...

The Air ads didn't mention Vista either. Too bad it was a dumb product idea. :)