GfK: Blu-ray transition outpacing DVD recorders in Japan

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GfK Retail and Technology, the global leader in providing market and sales information on technical consumer goods, has announced that Blu-ray sales have accelerated to record levels in Japan. Their latest figures show that "in the first week of November 2008, Blu-ray Disc Recorders have surpassed a 50% market share for DVD Recorders in unit terms." GfK also report that "Blu-ray Disc Recorders are replacing DVD Recorders 1.5 times faster than DVD Recorders replaced VHS Recorders."

Blu-ray transition outpacing DVD recorders

In addition to this impressive growth, according to GfK?s retail audit survey, Blu-ray Disc Recorders are replacing DVD Recorders 1.5 times faster than DVD Recorders replaced VHS Recorders.

DVD recorders exceeded 10% market share in the fifth week of April 2002 and continued to grow steadily, eventually surpassing 50% after 82 weeks in the fourth week of November 2003. In comparison, Blu-ray Disc Recorders exceeded 10% market share in the fifth week of October 2007 and after 53 weeks, in the first week of November 2008, surpassed 50%.

One of the principal reasons for this quicker rate of change is the rise in sales of Flat Panel TVs, enabling viewers to experience digital High Definition broadcasting. Blu-ray Recorders can record digital high definition broadcasting without any drop in quality, which has assisted the accelerated demand for this product.

Source: http://www.maxconsole.net/?mode=news&newsid=34435

Hopefully encourages our Japanese friends to start creating all the cheap "Supermarket brand" Blu Ray players the general public will latch onto!:laugh:h:

[goji]

O those crazy Japanese peoples, always buying the latest, greatest and weirdest stuff I've ever seen.