Neowin No Ad Version


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I am just interested to know what about Neowin's adverts he finds obtrusive? :)

Well, I'm not him, but what I find most obtusive are the IntelliTxt (or whatever the name) ads. Accidentaly hover over one, and it pops up crap covering the article I'm reading.

The rest are totally cool though.

Thank you for your point, Mephistopheles; whilst I already understand completely what Frazell Thomas' point is, he has also stated that he finds the adverts obtrusive. I am just interested to know what about Neowin's adverts he finds obtrusive? :)

I browse this site occasionally from work (used to be quite a lot until ->) and sometimes some adverts come up that would get me into trouble. A few times in the past there have been some very NSFW adverts. I'd pay for a completely advert free version of this site.

IntelliTxt. The others (other than what was stated above) don't bother me.

Edited by iamwhoiam
That is not my desire, but by and large I have been told that is what I should do. I asked to pay for no ads and got met largely with two replies.

1. The ads are not annoying (so i am now told what annoys me)

2. Use ad blocking software.

Very few have chimed in support or other positive thoughts. The only admin to reply essentially reiterated the first line.

So it seems I am being told the suggestion is pointless. I can spend my money elsewhere.

Lets get this straight though. You DIDNT pay for a "no ads Neowin". That is not what you where paying in to and not what was promised.

Its a bit like going to a car salesman, buying an old car from the 80's and expecting it to have the latest engine and mod cons of today, even though that is not what you paid for and it was never promised to you.

You have had two replies by numerous people saying the same things. Now by my understanding, does that not indicate that YOU are the one in the wrong?

If you really feel that the (unintrusive) AD's are annoying you, then i feel sorry for you in your overall internet browsing, as many web pages have AD's that are far more intrusive than Neowins.

I also go against what some others have said. Dont use an AD blocker, that just makes it unfair for the Admins, who are trying to make a bit of money with the little AD's they have, to keep the site running.

As it has been already stated, there is a possibility that an AD free Neowin will come around in the future for a little more money. So stop your continuous whining about the subject and get on with your life.

Ultimatly, if you really cant wait for the AD free version and they really upset you that much, then feel free to go elsewhere. You are just being un-greatful for the extras that you have been given for the money you spent on becoming a subscriber and its ****ing me off.

Ultimatly, if you really cant wait for the AD free version and they really upset you that much, then feel free to go elsewhere.

Actually, I think it's better to suggest that they just be a little more patient :) It's been stated by other members that there has been talk of introducing an ad-free package, why not just wait around to see if that happens or not and in the meantime, please just try to ignore the ads best you can? That's what we all do and the adverts don't bother me at all :)

Actually, I think it's better to suggest that they just be a little more patient :) It's been stated by other members that there has been talk of introducing an ad-free package, why not just wait around to see if that happens or not and in the meantime, please just try to ignore the ads best you can? That's what we all do and the adverts don't bother me at all :)

Because the guy moaning and moaning, i dont think he will wait any length of time from the way he is going on.

The AD's (appart from the one slap bang in the middle of the front page news) dont bother me either.

Frazell, nobody has said Neowin will never have an ad-free option. I just thought I'd point that out :)

Your suggestion is very valid. A lot of members seem to desire to pay for the removal of adverts. Like I said - no one has said it will never happen (likewise, no one has said it will happen).

Thank you for not blocking the adverts and for being mature about this issue, discussing it with the community.

What is it about Neowin's adverts that you find obtrusive?

I have been against blocking the ads ever since they were introduced. I love this site and it has been a big thing with me to not rob this, or any site dependent on Ads. Thanks for clarifying the posts in this thread.

I spend 95% of my time in the news section so the major annoyance without question is the intellitext stuff. It just gets in the way of everything. Not to mention, it is now Neowin's practice to put links inline so you're at risk of dealing with those things even more directly. They are worse than popups even...

The Google ads are annoying, but they are lot less annoying than the Intellitext stuff. The two ads on the top of the forum are not intrusive at all.

Lets get this straight though. You DIDNT pay for a "no ads Neowin". That is not what you where paying in to and not what was promised.

Its a bit like going to a car salesman, buying an old car from the 80's and expecting it to have the latest engine and mod cons of today, even though that is not what you paid for and it was never promised to you.

You have had two replies by numerous people saying the same things. Now by my understanding, does that not indicate that YOU are the one in the wrong?

If you really feel that the (unintrusive) AD's are annoying you, then i feel sorry for you in your overall internet browsing, as many web pages have AD's that are far more intrusive than Neowins.

I also go against what some others have said. Dont use an AD blocker, that just makes it unfair for the Admins, who are trying to make a bit of money with the little AD's they have, to keep the site running.

As it has been already stated, there is a possibility that an AD free Neowin will come around in the future for a little more money. So stop your continuous whining about the subject and get on with your life.

Ultimatly, if you really cant wait for the AD free version and they really upset you that much, then feel free to go elsewhere. You are just being un-greatful for the extras that you have been given for the money you spent on becoming a subscriber and its ****ing me off.

It is comments like yours that I truly get confused about. I'm not asking for a refund of my Neowin Subscriber fee. Let me say this one more time, I'm not requesting a refund for my Neowin Subscriber Fee. I'm asking about Neowin adding a NEW subscriber level that removes Ads. I don't see why that angers your really.

I prefer to discuss things instead of doing things swiftly and without careful thought or discussion. Before I decided to install an Ad Blocker or switch to another site to get my news I wanted to be sure this wasn't something Neowin was doing and at the very least inform the admins here as to what my pain points are.

I've never been a major forum poster because the people who respond seem to often get very angry and not really follow the point of posts :(.

It is comments like yours that I truly get confused about. I'm not asking for a refund of my Neowin Subscriber fee. Let me say this one more time, I'm not requesting a refund for my Neowin Subscriber Fee. I'm asking about Neowin adding a NEW subscriber level that removes Ads. I don't see why that angers your really.

I prefer to discuss things instead of doing things swiftly and without careful thought or discussion. Before I decided to install an Ad Blocker or switch to another site to get my news I wanted to be sure this wasn't something Neowin was doing and at the very least inform the admins here as to what my pain points are.

I've never been a major forum poster because the people who respond seem to often get very angry and not really follow the point of posts :(.

What are you confused about? You contradict yourself.

You started this thread saying you where angry about still having AD's after paying a fee. Fine, you have been told a new subscriber feature (at an extra cost) may or will be introduced at some point, that will take away the AD's. Yet you continue to go on about (possibly) AD blocking until that time, which is something that is really disliked by a lot of people on Neowin.

You also state that you prefer to discuss things instead of doing things swiftly and without careful thought or discussion, yet you bought the subscriber package, without, it seems, reading what you get for your money before hand.

I never said your asking for a refund...

Well, it's no surprise all the news posters are against this, they need to get paid :p However little that is.

I'm not against it. I'm against removing ads with ad blockers, but I've always been a proponent of an ad free Neowin subscription since there seems to be demand for it. I don't think the current ads are obtrusive, but I can the demand is there.

$10 for a year is quite reasonable.

I'd think for an ad-free subscription you're looking at more like $10 a month. :p Which to me is a bit much for 3 ads removed, but that would give Neowin a decent return.

What are you confused about? You contradict yourself.

You started this thread saying you where angry about still having AD's after paying a fee. Fine, you have been told a new subscriber feature (at an extra cost) may or will be introduced at some point, that will take away the AD's. Yet you continue to go on about (possibly) AD blocking until that time, which is something that is really disliked by a lot of people on Neowin.

You also state that you prefer to discuss things instead of doing things swiftly and without careful thought or discussion, yet you bought the subscriber package, without, it seems, reading what you get for your money before hand.

I never said your asking for a refund...

Naa I don't contradict myself, but I probably should have written more than 1 line when I started the thread.

I read the page for the subscriber deal and I noticed it mentioned nothing about removing ads. I signed up anyway as I wanted to throw some money at Neowin. As I knew I had no use for the other stuff. I don't post on the forum enough to care about them. I came here mentioning it because I was hoping there was another subscriber page to address my ad issue directly or we could get the discussion going on one. The only reason Ad-Blocking was ever mentioned is because I know that tool is pretty popular among people here. At least that's the gist I've gotten over the years with the gazillion comments in browser news posts or ad-block release posts about it.

I'm not continually going on about AD Blocking really. I posted my thoughts and it seemed I got too many people basically saying "use AD-Blocker" and "This will never happen so use AD-Blocker" and complaints about me not reading the subscriber page or something of that nature. Only a select few seemed to see what I was asking for. After NeoBound posted without anything more than a question of if the ads were intrusive and saying the amount a subscriber pays can't cover the ad revenue on an annual basis I got the impression that Neowin's official stance was similar to what the majority was already posting. An AD free Neowin isn't coming.

As I've said in the thread before, I'm not a big fan of Ad Blocking. It wasn't mentioned as a threat, but more so as me saying I didn't want to resort to a common (or at least their minority is vocal) practice so I came here hoping to let my grievances be heard and see what the admins thought of the idea (community support for the idea wouldn't have been a bad bonus either). Luckily for me a few of the mods have said the idea is on the table so I'll keep that door open.

I notice myself wanting to visit Neowin less and less because of the Ads. They might not be obtrusive to anyone else, that's fine. We each are allowed to have our own opinions. But where I spend 90% of my time, reading the news sections and the front page they get in the way. I've been bothered by Ads for as long as I can remember, but I always saw them as a needed thing to keep sites going. Now that I've started paying for at least one of my top sites, wsj.com (The Wall Street Journal), I feel it just makes sense to support my favorite sites directly. With Ads leaving as a result.

The only real message in my posts is that if I can't remove the Ads on Neowin I'll realistically end up going somewhere else. I'm only one user and Neowin gets bigger everyday so I could just not matter at all, realistically I don't. I would prefer to stay if I could is all ;).

There has been extensive discussion on the topic of ad blocking already. And as for an ad-free version of Neowin for subcribers...well you knew what you were getting when you subscribed, and an ad-free version of Neowin was not on the list.

No one can make you stay at Neowin, and if you can find somewhere better to go then all the power to you.

I don't see why some people are getting so angry at the OP. He's also staying calm despite the silly posts being made in this thread, such as "There are ads on Neowin?" or "I don't find them unobtrusive". The point he's making is that for people who can see and for people who do find them obtrusive, what are the chances of there being an ad-free subscriber version of Neowin. There is evidence that some people, who are annoyed by particular ads and would consider an ad-free option, in this very thread (but you need to be able to see/read these posts). If you don't find them obtrusive or simply can't see/find them, then you can carry on using the normal Neowin.

Even if this debate has occurred time and time again, there hasn't been a definitive answer as of yet. Mr Thomas was just wondering what the likelihood was of there being a Neowin No Ad Version, as well as the timescale and possible pricing. At least that's how I interpreted his posts.

Personally I can't see how it's a bad idea, if the subscriber fee would cover (or came close to covering) the income received from the individual visiting the site with ads. Also, if it stops (some) people using Ad-block, then it's an even better idea. It will therefore not harm the income or other users, and can only work to bring more people to Neowin. Some people here are of the attitude, if you don't like it, then **** off. In my opinion, the OP has asked for a reasonable suggestion in a reasonable manner, which can bring additional members. Then why are some people responding with unfriendly suggestions in a harsh manner, which causes Neowin to lose members?

Edited by Manish
I don't see why some people are getting so angry at the OP. He's also staying calm despite the silly posts being made in this thread, such as "There are ads on Neowin?" or "I don't find them unobtrusive". The point he's making is that for people who can see and for people who do find them obtrusive, what are the chances of there being an ad-free subscriber version of Neowin. There is evidence that some people, who are annoyed by particular ads and would consider an ad-free option, in this very thread (but you need to be able to see/read these posts). If you don't find them obtrusive or simply can't see/find them, then you can carry on using the normal Neowin.

Even if this debate has occurred time and time again, there hasn't been a definitive answer as of yet. Mr Thomas was just wondering what the likelihood was of there being a Neowin No Ad Version, as well as the timescale and possible pricing. At least that's how I interpreted his posts.

Personally I can't see how it's a bad idea, if the subscriber fee would cover (or came close to covering) the income received from the individual visiting the site with ads. Also, if it stops (some) people using Ad-block, then it's an even better idea. It will therefore not harm the income or other users, and can only work to bring more people to Neowin. Some people here are of the attitude, if you don't like it, then **** off. In my opinion, the OP has asked for a reasonable suggestion in a reasonable manner, which can bring additional members. Then why are some people responding with unfriendly suggestions in a harsh manner, which causes Neowin to lose members?

Thank you. I was beginning to think I wasn't making much sense with my posts.

We have discussed this before and while I haven't seen a breakdown of the numbers, I get the impression that the amount we would need to charge to make this worthwhile would turn off a lot of people. We'd likely need to set an ad-free rate that would somewhat reasonable (and obviously more than $10/year) but we would likely have to settle on a number that would earn us less than if they didn't subscribe at all but kept our ads.

So, for all of those people who think they are morally justified in blocking our ads because they give us $10/year, you should realize that you would do us a better service by keeping our ads. We try to keep to ads that are as unobtrusive as possible. The intellitext ads on the news articles are only a problem for people who like to skim their mouse under the word they are reading (which is probably a bad habit they reduces your reading efficiency even without intellitext). We try to avoid the flash ads they expand to cover the article. If any sneak through we ask for them to be removed from the pool. The forum has only one ad at the top and one ad at the bottom unless you aren't registered in which case you see a third between the first and second posts in a thread.

[Thread Moved from GD to S&FI]

I'll chip in.

I've been on Neowin for a little over 100 posts now and it's an awesome forum. Best forum I've ever been registered at, in fact. That being said, I do tend to agree. If you're a +Subscriber, you should see advertisements. If I may offer a random suggestion:

$10/year buys you the current level of service.

$15/3 months buy you the advertisement free service + a few other benefits.

15x4= $60.00/year

Seems fair to me.

I could offer a very detailed idea if requested.

Well actually the ads on the front page ARE obtrusive depending on the geotargeting. For me, I get Microsoft SQL Server 2008 ad taking up the full page, I had the same thing near the end of 2007 with a Nikon ad (which Neowin presumably reported when I made a thread about it, but never went away until this one).

I would prefer to pay a small fee that would at least cover the lost revenue from the absence of my per-view ads being served, than to have to adblock each computer I access Neowin from.

We have discussed this before and while I haven't seen a breakdown of the numbers, I get the impression that the amount we would need to charge to make this worthwhile would turn off a lot of people. We'd likely need to set an ad-free rate that would somewhat reasonable (and obviously more than $10/year) but we would likely have to settle on a number that would earn us less than if they didn't subscribe at all but kept our ads.

So, for all of those people who think they are morally justified in blocking our ads because they give us $10/year, you should realize that you would do us a better service by keeping our ads. We try to keep to ads that are as unobtrusive as possible. The intellitext ads on the news articles are only a problem for people who like to skim their mouse under the word they are reading (which is probably a bad habit they reduces your reading efficiency even without intellitext). We try to avoid the flash ads they expand to cover the article. If any sneak through we ask for them to be removed from the pool. The forum has only one ad at the top and one ad at the bottom unless you aren't registered in which case you see a third between the first and second posts in a thread.

[Thread Moved from GD to S&FI]

So Neowin makes more then $10 per person a year in Ad revenue? - What if you never click any of the Ads (It's very rare that an Ad is actually advertising something I want). Do you still get Money just by having viewers see them?

I'm just thinking here what would be the problem with coding in a 2nd subscription that removes ads for a reasonable or high price $30 a year or something. I mean if people don't pay for it your still getting the Ad Revenue from them and if they are paying your getting a years worth of Revenue up-front (Which provides interest if its kept in a bank and/or long term financial stability).

I'm just saying work out what is a reasonable average price for a years worth of Ads per user and then do a sub for it. In-fact you could do it for a quarter of a year just 4 months to see if the money from the Subs works out to be more substantial then the Ad revenue for the same period without the extra sub. Anyway just an idea.

I think a few of the Staff that are opposed to the idea have got themselves in to a mindset of 'Either / Or' where you need to have ads or you need paid subscriptions for everyone. But you could do both, ads for all until you pay for the Ad-Free subscriber. That's two revenue sources simultaneously. And obviously there are people who are willing to pay for it. I'd certainly pay up to ?30 GBP a year to use Neowin Ad-Free. On top of the Subscription of ?8 that I already paid for Subscriber Status.

Just my 2 cent:):)

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    • Hands-on with BOOX Tappy: cute little reading accessory by Taras Buria Page turners are quite popular accessories for e-readers, as they enable a hands-free reading experience, which is particularly useful with large readers featuring 10-inch or larger displays. The BOOX Tappy is a new accessory that was introduced earlier this year, and we took this cute-looking thingy for a spin. The Tappy comes in a small box, with two additional buttons and a user manual. The device is made of glossy green plastic and resembles old appliances from the nuclear age. Material quality is great, and each part feels quite premium. Plastic is high-quality, the switch is nice to flick, and the buttons are not rattly. At the bottom, four rubberized feet prevent slipping when used on a desk. Unfortunately, there are no color options, and the Tappy is only available in green. It looks good, but I wish there were other options as well. There are two removable buttons, an on/off switch, and an LED indicator that displays connection mode, charging status, and more. The buttons resemble those of an old typewriter, with quite a long travel distance and a pleasant clack. In the box, you have four buttons with different icons: heart, coffee, O, and X. You can easily swap buttons by simply pulling them upwards. Tip: buttons come with plastic covers, but they are quite tricky to remove. It is hard to call the Tappy the most ergonomic remote control, but after fiddling with it for a few hours, I managed to find a comfortable hand position. Attaching a lanyard to it can make it more comfortable in use without the fear of dropping it, but unfortunately, the Tappy does not come with one. The Tappy connects via Bluetooth 5.2, and it works in three modes, which you can toggle by pressing and holding both buttons for about five seconds: Reading Mode Multimedia Mode Browsing Mode Next / Previous page Next / Previous Track Up / Down scroll If you pair the Tappy with a BOOX device (I tested it with the BOOX Go 10.5 Gen 2 Lumi), you will get small pop-ups indicating the current mode. Plus, you can customize what each button does when pressed one time, two times, or held for a few seconds. The list of available actions and features you can use is massive, and I like that BOOX lets you map stuff like brightness adjustment, app launching, screenshot-taking, screen rotating, navigation, and more. Note, however, that while you can use the Tappy with other readers, its customization is only available on BOOX devices running firmware version 4.2 and newer. I could not connect the Tappy to my computer (Windows 11 claims a driver error when I try), but it worked with the DuRoBo Krono that I recently reviewed. My Kindle Paperwhite refused to work with the Tappy, though, just like my iPhone. The Tappy uses a non-removable Li-Ion battery, which can be recharged with a Type-C cable. BOOX rates the remote for "weeks of use," and I can say that it indeed has very good battery life. While there are no battery indicators on the remote, you can see the current level in the status bar or in Input settings in the BOOX firmware. After a few days of active use, mine still shows about 95%. Overall, the Tappy left a nice impression. It is well-made, and the integration with BOOX devices is great. I also like that BOOX decided to have some fun with its design and swappable buttons. I cannot say I am a fan of its odd shape, though. Still, I managed to find a way to use it comfortably. And when not in use, it just looks neat sitting on the table doing nothing or serving you as a small clacky fidget. Buy BOOX Tappy - $29.99 on Amazon US As an Amazon Associate, we earn from qualifying purchases.
    • AdGuard Family lifetime deal now only $14.97 by Steven Parker Today's highlighted Neowin Deal comes via our Apps + Software section, where you can get a lifetime subscription and save 91% on a lifetime AdGuard Family Plan. AdGuard is a unique program that has all the necessary features for what they claim to be "the best web experience." The software combines the an advanced ad blocker, a privacy protection module, and a parental control tool—all working in one app. This software deals with annoying ads, hides your data from a multitude of trackers, protects you from malware attacks, and even lets you restrict your kids from accessing inappropriate content. Install AdGuard and see the internet as it was supposed to be: clean and safe. Get rid of annoying banners, pop-ups & video ads once and for all Hide your data from the multitude of trackers & activity analyzers that swarm the web Avoid fraudulent and phishing website and malware attacks Protect your kids online by restricting them from accessing inappropriate & adult content Good to know Family Plan Length of access: lifetime This plan is only available to new users Redemption deadline: redeem your code within 30 days of purchase Max number of devices: 9 Access options: desktop & mobile Software version: AdGuard Family Updates included A lifetime subscription of AdGuard Family Plan normally costs $169.99, but this deal can be yours for just $14.97, that's a saving of $157.02. For full terms, specifications, and license info please click the link below. Get this AdGuard Family lifetime deal for just $14.97 (was $169.99) Although priced in U.S. dollars, this deal is available for digital purchase worldwide. As an online publication, Neowin too relies on ads for operating costs and, if you use an ad blocker, we'd appreciate being whitelisted. In addition, we have an ad-free subscription for $28 a year, which is another way to show support! Support queries If you have queries or need support for any of the Neowin Deals, please use the contact form here. Neowin Deals are managed and sold by StackCommerce who represent Neowin on an affiliate basis. Why we post these deals We post these because we earn commission on each sale so as not to rely solely on advertising, which many of our readers block. It all helps toward paying staff reporters, servers and hosting costs. So for those that keep moaning and complaining, be thankful we're still online for you to even do that. Other ways to support Neowin Whitelist Neowin by not blocking our ads Create a free member account to see fewer ads Make a donation to support our day to day running costs Subscribe to Neowin - for $14 a year, or $28 a year for an ad-free experience Disclosure: Neowin benefits from revenue of each sale made through our branded deals site powered by StackCommerce.
    • Sadly "beats Steam Machine" isn't much of a brag.
    • Passkeys: Think of them like a broken heart necklace. Imagine one of those heart necklaces that breaks into two matching pieces. One person keeps one half, and the other person keeps the other half. With passkeys, the website has one half, and you have the other half. If the website gets hacked and someone steals its half, that stolen piece is useless by itself. It cannot unlock your account without your matching half. This particular heart necklace is one of a kind, there is only one in existence. Your half of the necklace has to be stored somewhere. It might be stored on your phone, tablet, computer, security key, or a password manager that can sync it between all your devices. A security key is a small physical device that you keep with you, kind of like a house key, car key, or flash drive. I would not usually recommend a security key as the first option for the average person. For most people, it is easier to use their phone, computer, or a password manager that can sync passkeys between their devices. A security key is more like a spare key you keep in a safe place, just in case you lose access to your other devices or your password manager. Some security keys plug into your computer. Some plug into your phone or tablet. Some get tapped against your device. The idea is simple: a security key can hold another passkey for the same website. Think of it like creating a second one-of-a-kind heart necklace for the same account. One necklace could be paired with your password manager, while another necklace could be paired with your security key. That means the website has more than one matching half on file. One half matches the passkey in your password manager. Another half matches the passkey stored on your security key. So, if you lose access to your phone, computer, or password manager, you would still be able to log in using the passkey stored on your security key. Think of it like keeping an extra special necklace piece on a tiny keychain, stored somewhere safe. The website still has the matching half for that security key, but your half is safely stored inside the little key. A passkey does not automatically exist on every device you own. It lives wherever you save it. If your half is stored on one device, then that device is the one that has the matching piece. For example, if you create the passkey on your Windows computer and it is only saved to that computer, your iPhone does not automatically have that same half. If you create it on your iPhone and it only stays on that iPhone, your Android phone does not automatically have it either. That is where password managers come in. A password manager can act like a protected jewelry box for your passkeys. Instead of your half of the necklace being locked to only one device, the password manager can securely sync that half to your other approved devices. For example, Apple Passwords and iCloud Keychain can sync passkeys between your Apple devices. Google Password Manager can sync passkeys with your Google account. But password managers such as 1Password and Bitwarden can sync passkeys between everything, your phones, tablets and computers. Now, you might ask: “What happens if I lose access to the device that has my passkey?” That depends on where your passkey was saved and what recovery options the website gives you. If your passkey was synced through a password manager, you may be able to sign in from another device that has access to that same password manager. For example, if your passkey is saved in iCloud Keychain, Google Password Manager, 1Password, or Bitwarden, another approved device may still have access to it. If your passkey was saved only on one phone, computer, or security key, and you lose that device, then you may not have your half of the necklace anymore. In that case, you would usually need to use the website’s backup login or account recovery options. A lot of websites that support passkeys still let you fall back to your regular password. So if you lose access to your passkey, the site may still let you log in with your password, a code sent to your email, a text message, a recovery code, or some other account recovery process. That is convenient, but it is also important to understand: if the website still allows password login, then your password still matters. Passkeys are safer than passwords, but if your account still has a password as a backup, you should still use a strong, unique password and turn on two-factor authentication if the website offers it. This is why it is a good idea to have more than one safe way back into important accounts. For example, you might keep your passkey in a syncing password manager, add a second trusted device, save recovery codes somewhere safe, or set up a backup security key. A passkey is very secure, but just like a real key, you need a backup plan in case you lose access to it. Now, you might ask: “What stops a hacker from copying my half of the necklace?” That’s the important part: your half is protected. It is not something you type in, and it is not something the website gets to keep. Think of your half as being locked inside a tiny safe on your phone, computer, security key, or password manager. That safe only opens when you approve it with your fingerprint, face, PIN, or device password. When you log in, the website does not need to see your half. It only needs proof that your half matches its half. Your actual half is not handed over to the website. This is different from a password. With a password, you type the secret into the website. If you type it into a fake website, the hacker now has it. With a passkey, you are not typing your secret into the website. Your device is proving you have the matching half without giving the half away. That also helps protect you from fake websites. If someone makes a fake login page that looks like the real site, your device can tell it is not the real match. It will not use your passkey there. Now, could someone use your passkey if they stole your device, got into your password manager, or somehow unlocked the safe that holds your half? Yes, that is why your device password, PIN, fingerprint, face unlock, and password manager security still matter. But a hacker cannot just steal your passkey from the website or trick you into typing it into a fake page like they can with a password. That is why passkeys are safer than passwords. The two matching pieces have to come together, like two lovebirds who were once separated and are finally reunited.
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