It Only Does Everything - New PS3 ad campaign

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Next ad in series,

Hi everyone,

Thanks for all your amazing feedback on our new “It Only Does Everything” ad campaign. Kevin Butler has been busy pushing the new $299 PS3, not just on our blog but on some of your favorite TV programs, and the reaction has been fantastic.

I mentioned on my initial post that we have a huge campaign designed to show “Everything” the PS3 can do. And since you’re all PlayStation’s biggest fans, we’ll be debuting each one here first. Our next spot features Kevin Butler helping a desperate father connect with his kids by finding the best family-friendly entertainment. The ad is also timed to support the new “Game of the Year” edition of LittleBigPlanet, which shipped this week. The new edition of LBP includes everything from the first game plus more than $30 of bonus content, new levels and free downloadable content packs.

We hope you like this next installment of the campaign as much as you enjoyed the first two spots. Lots more coming, including ads that feature some of our biggest games like UNCHARTED 2: Among Thieves and Ratchet & Clank Future: A Crack in Time. You’ll be hearing plenty more from me and Kevin Butler very soon…

Enjoy,

Peter Dille

Video: http://blog.us.playstation.com/2009/09/it-...y-togetherness/

Also,

lcmnick | September 10th, 2009 at 12:12 pm

I hope there’s a Gran Turismo 5 one…

I’d like to see Kevin take on the definitve racing game…

Peter Dille replied on September 10, 2009 at 5:25 pm

Oh, we have one for GT5 all right…

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Two new ads in the series

Uncharted 2

Mon Tage

[The Teej]

Hahahaha, these are excellent! (Y)

Why aren't they in this country :(

[Snowl]

Does it play crysis?

[Tech Star]

I loved the second new ad. :D Uncharted one was good, but the second ad was hilarious at the end. :laugh:

[Black Flash]

This is what PlayStation 3 should have been from the beginning, better late then never though, both those commercials were hilarious but I haven't seen any on TV yet.

[Ji@nBing]

If it doesn't suck me off, it doesn't do everything. I'll retract my statement when they release the suck off attachment, but until then it does not do everything.

[DPyro]

Saw the montage one awhile ago. Got it on my PVR when I recorded another show...maybe I should upload the better version onto youtube?

[Tech Star]

Saw the montage one awhile ago. Got it on my PVR when I recorded another show...maybe I should upload the better version onto youtube?

Yes please. :p

[soniqstylz]

If it doesn't suck me off, it doesn't do everything. I'll retract my statement when they release the suck off attachment, but until then it does not do everything.

Well, once they finally release Rez HD on PS3 as well, your gf should be able encouraged to handle that.

[RPDL]

This is what PlayStation 3 should have been from the beginning, better late then never though, both those commercials were hilarious but I haven't seen any on TV yet.

WHAT?

The PS3 is worse than EVER. At launch it had hardware compatibility with PS2 games, then it had acceptable PS2 emulation, now it has NOTHING. It used to support linux, now it doesn't. Sony singlehandedly KILLED the PS3's most interesting capabilities. It's outrageous that their ads say "it only does everything" when it keeps losing important features all the time.

[Black Flash]

That's one fair point about the PS2 support, but the support for installing Linux shouldn't be on their agenda considering all the other features they were late on implementing and still need to implement. They're still tagging the PS3 as an all-in-one entertainment system and that's not a problem but they need to back up the gaming side with some good titles. They have some exclusives most people (hopefully) will enjoy (Heavy Rain, GT5,GoW3,Uncharted 2, The Last Guardian) coming up. I don't know about you, but I'm definitely looking forward to that line up.

[DPyro]

And, here it is:

[majortom1981]

Considering it doesnt act like a dlna server it doesn't do everything

[Raa]

It can't do Photoshop or Premiere, so no :p

Hey, can it run Windows yet??

[DPyro]

It can't do Photoshop or Premiere, so no :p

Hey, can it run Windows yet??

If your really dedicated, you can get it to run windows XP under Linux...although it'll run like a dog.

[+Audioboxer Subscriber²]

Seeing as all the other ads get put here, here is the new Ratchet and Clank advert in the same style, pretty funny :p

http://blog.us.playstation.com/2009/10/it-...es-great-games/

There's also a new Uncharted 2 ad

http://blog.us.playstation.com/2009/10/lit...y-gems-edition/

[Tech Star]

In the PS3 Montage advert they took out the Ratchet & Clank parts. :/

I loved both and all the new PS3 commercials. :D

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New ad for thanksgiving

It only does Blu Ray movies

[Corris Veteran]

New ad for thanksgiving

It only does Blu Ray movies

Haha, awesome.

I <3 Kevin Butler, wish we had him over here. :(

[Tech Star]

I like the new ad, not the best one, but still likable. :D

[soniqstylz]

VP of Blu-ray superiority... lulz.

[Osiris]

lol I dont mind these, nice to see em taking a light hearted approach

[TDQuiksilver]

:laugh:

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New Kevin Butler.... BOOM!

More info on the deals here.