It Only Does Everything - New PS3 ad campaign

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Grand Master

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Next ad in series,

Hi everyone,

Thanks for all your amazing feedback on our new “It Only Does Everything” ad campaign. Kevin Butler has been busy pushing the new $299 PS3, not just on our blog but on some of your favorite TV programs, and the reaction has been fantastic.

I mentioned on my initial post that we have a huge campaign designed to show “Everything” the PS3 can do. And since you’re all PlayStation’s biggest fans, we’ll be debuting each one here first. Our next spot features Kevin Butler helping a desperate father connect with his kids by finding the best family-friendly entertainment. The ad is also timed to support the new “Game of the Year” edition of LittleBigPlanet, which shipped this week. The new edition of LBP includes everything from the first game plus more than $30 of bonus content, new levels and free downloadable content packs.

We hope you like this next installment of the campaign as much as you enjoyed the first two spots. Lots more coming, including ads that feature some of our biggest games like UNCHARTED 2: Among Thieves and Ratchet & Clank Future: A Crack in Time. You’ll be hearing plenty more from me and Kevin Butler very soon…

Enjoy,

Peter Dille

Video: http://blog.us.playstation.com/2009/09/it-...y-togetherness/

Also,

lcmnick | September 10th, 2009 at 12:12 pm

I hope there’s a Gran Turismo 5 one…

I’d like to see Kevin take on the definitve racing game…

Peter Dille replied on September 10, 2009 at 5:25 pm

Oh, we have one for GT5 all right…

  • 3 weeks later...
Grand Master

soniqstylz

Posted
Posted
If it doesn't suck me off, it doesn't do everything. I'll retract my statement when they release the suck off attachment, but until then it does not do everything.

Well, once they finally release Rez HD on PS3 as well, your gf should be able encouraged to handle that.

Collaborator

RPDL

Posted
Posted
This is what PlayStation 3 should have been from the beginning, better late then never though, both those commercials were hilarious but I haven't seen any on TV yet.

WHAT?

The PS3 is worse than EVER. At launch it had hardware compatibility with PS2 games, then it had acceptable PS2 emulation, now it has NOTHING. It used to support linux, now it doesn't. Sony singlehandedly KILLED the PS3's most interesting capabilities. It's outrageous that their ads say "it only does everything" when it keeps losing important features all the time.

Veteran

Black Flash

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Posted

That's one fair point about the PS2 support, but the support for installing Linux shouldn't be on their agenda considering all the other features they were late on implementing and still need to implement. They're still tagging the PS3 as an all-in-one entertainment system and that's not a problem but they need to back up the gaming side with some good titles. They have some exclusives most people (hopefully) will enjoy (Heavy Rain, GT5,GoW3,Uncharted 2, The Last Guardian) coming up. I don't know about you, but I'm definitely looking forward to that line up.

  • 3 weeks later...
Grand Master

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Seeing as all the other ads get put here, here is the new Ratchet and Clank advert in the same style, pretty funny :p

http://blog.us.playstation.com/2009/10/it-...es-great-games/

There's also a new Uncharted 2 ad

http://blog.us.playstation.com/2009/10/lit...y-gems-edition/

  • 4 weeks later...
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