Macy's 'magic mirror' lets shoppers don virtual clothes

By Hum
in Real World News

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Grand Master

Hum

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Posted

(CNN) -- Macy's shoppers can now check their look in a "magic mirror" in a fitting room, thanks to touchscreen computing.

A large mirror, linked up to a touchscreen tablet computer, lets visitors to the iconic department store chain's flagship New York location scroll through their options, then digitally "try on" clothes in the mirror.

Then they can get quick feedback from friends by posting their image to Facebook or sending it in an e-mail or text.

A camera attachedto the mirror can send images, along with a computer-generated password, to the shopper's friends.

"As the role of retail changes and the lines between physical and digital continue to blur, agencies are tasked with providing innovative solutions,"said Christopher Enright, chief innovation officer with LBi, the digital marketing company that helped build the installation.

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Grand Master

Teebor

Posted
Posted

That's cool and all but what if someone hacks into this and uses this for other purposes?

Genius, I had not been thinking of that

I've been trying to ponder where I have seen this technology before, I'm sure it was some sci-fi film I just can't place it

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