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Instagram combines business tools for creators and brands in a single hub

Instagram announced today the launch of a new feature designed to help brands and creators grow their business and monitor how the're faring on the platform. The new professional dashboard displays all these resources in a single place.

The dashboard lets users keep track of their performance through insights and trends. Shop owners, for example, can see how their ads are performing.

It also gives access to tools such as badges, branded content, IGTV ads setup, and monetization activity. The dashboard will also display links to tutorials and other resources such as tips and best practices curated by Instagram.

While the professional dashboard is new, these features are not entirely new to Instagram. However, today's announcement marks the first time that these resources are centralized in a single hub. It also complements Instagram's existing tools for businesses such as the shopping hub and paid badges in live streams.

The new hub is live for all business and creator accounts from today. Instagram also plans to introduce new tools to it in the future with the goal of helping businesses and creators grow on the platform.

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