Nokia only sold 330k Lumia in the US

[still1]

In the run up to the launch of the Nokia Lumia 900 on AT&T, there were multiple reports that the launch would see unprecedented marketing, with even AT&T saying that it would exceed the scope of the original iPhone launch. Nokia executives boldly referred to the Lumia line as the first ?real? Windows Phonedevices and at one point AT&T claimed claimed that Lumia 900 sales hadexceeded their expectations.

It?s not clear exactly how low Nokia?s expectations were, but a close analysis of the latest Nielsen and comScore numbers shows that Nokia has sold well below half a million Windows phone devices in the U.S. ? they number crunchers at Aymco peg the number at a mere 330,000. And those numbers aren?t just Lumia 900 sales, they are the total sales of all Nokia Windows Phone devices, including the value priced Lumia 710 on T-Mobile (which has been selling for "free" on contract for months) and launched back in January.

How did Asymco derive those numbers? Nielsen and comScore gave them to us: in the breakdown of hardware vendors Nielsen shows Nokia as behind Samsung and HTC?s Windows Phone offerings (despite not being ?real? WP7 devices?) as having made 0.3% of all current U.S. smartphones. Multiple that against the total number of US smartphone owners (which comScore?s recently recorded as 110 million) and you get this:

110,000,000 X 0.003 = 330,000 units.

That is an astonishingly small number, and explains why Windows Phone market share still lags behind even Windows Mobile, over a year and a half after WP7 launched. With Windows Phone 8 coming in a few more months and no upgrade path for current devices to the next version of the software, surely whatever chance at serious market disruption was available is now gone. For Nokia, who bet their company on the success of Windows Phone, WP8 surely cant? come soon enough. And if that doesn?t do the trick, their recently reported back up plan had better be ready for action.

http://www.phonearen...-the-US_id32257

[bjoswald]

Yeah, it's pretty obvious by now that nobody gives a **** about Windows Phone. At least not Windows Phone 7. Unless Microsoft/Nokia ramp up the marketing close to Windows 8's launch, it will be the same sad story all over again. Microsoft need to do something FAST.

[Buio]

Microsoft need to do something FAST.

They are, by taking it's hugely successful desktop OS and making it similar as the mobile platform in Windows 8. If it's a success, their desktop OS will pull mobile sales up. If it's a failure, not only will the mobile platform still be a huge antisuccess, but it will also bring down the desktop sales. If the latter happens, it will not be fun for Microsoft.

[Boz]

Microsoft need to do something FAST.

I think Nokia needs to do something fast.. like dump Microsoft and Windows Phone and go with Android if they don't want to go the path of RIM.

I know I'd buy in a second Nokia Lumia 900 styled Android phone.

[rfirth]

At this point, they are just waiting for the Windows 8 bump and the WP8 goodies.

[Depicus]

Not sure I agree with the numbers 0.3 then 0.003 doesn't make sense to me.

Nokia really do produce some great hardware, simply crippled by their choice of partner. If nothing else try a few Android devices and see how you go.

[George P Global Moderator]

At this point, they are just waiting for the Windows 8 bump and the WP8 goodies.

There was a post a few days ago saying Nokia has cut Lumia orders, they're going to jump right to WP8. Whatever they've built to date is probably it for now.

[The King of GnG]

WP has been a hit... against a wall. If I were in Microsoft management, right now, I would be pretty scared of the "Metro UI-powered" Windows 8 launch in October....

[Vice]

If Nokia released a Lumia 800 styled Android phone I'd buy one.

Time for them to dump this Windows Phone rubbish and get on the Android bandwagon.

[____]

I think Nokia needs to do something fast.. like dump Microsoft and Windows Phone and go with Android if they don't want to go the path of RIM.

They definitely need to fire Elop ASAP and make a big marketing push to regain consumer confidence and make it sound like the Nokia going forward is the Nokia that existed pre-Elop and that the Elop Nokia is all just a bad dream. Switching platforms would be a great way to do it, but with the right marketing they might be able to keep Windows Phone and at least stay in business. I don't think there's anyway they recover without distancing themselves from Elop. Even if Windows Phone become a hit or they switch to Android, the combined Osbourning and Ratnering that Elop pulled has poisoned the brand as long as he is attached to it.

Not sure I agree with the numbers 0.3 then 0.003 doesn't make sense to me.

The first is a percent and the second is used in a calculation to determine the percentage so it is the percent divided by 100. For example if you were to get 1% of $100 you wouldn't multiply $100 by 1, you'd multiply it by 0.01

[.Neo]

Time for them to dump this Windows Phone rubbish and get on the Android bandwagon.

God please no.

[Vice]

God please no.

You would rather they just went bankrupt instead? - Nokia can't survive on this small volume of sales and their feature phones in other markets don't make anywhere near enough profit to sustain the company. Why do you think they've just announced in June that a further 10,000 employees will lose their jobs?

Windows Phone is killing them, not enough people are buying them.

[Miuku.]

Guys at Nokia should have chosen Meego instead like so many of us were advocating but instead they got in bed with Microsoft - they aren't the first company to die from association and won't be the last.

[FMH]

That's really hard to believe, since the Lumia 900 was on top of sales chart for several weeks at Amazon. It still is in top 10 (for black only, and combined sales number would be even higher).

[Depicus]

The first is a percent and the second is used in a calculation to determine the percentage so it is the percent divided by 100. For example if you were to get 1% of $100 you wouldn't multiply $100 by 1, you'd multiply it by 0.01

And that is why I never became an accountant :) thanks understand it now.

[Gaffney]

These figures are off, will wait for Nokia's official figures.

[+Anarkii Subscriber²]

They are, by taking it's hugely successful desktop OS and making it similar as the mobile platform in Windows 8. If it's a success, their desktop OS will pull mobile sales up. If it's a failure, not only will the mobile platform still be a huge antisuccess, but it will also bring down the desktop sales. If the latter happens, it will not be fun for Microsoft.

Unfortunitly I can see that happening for Microsoft...

My sister has a Lumia 710 and I love playing with that, but for the desktop, I personally think the metro interface simply doesn't work well enough for the everyday desktop user.

[Nashy]

I think Nokia needs to do something fast.. like dump Microsoft and Windows Phone and go with Android if they don't want to go the path of RIM.

I know I'd buy in a second Nokia Lumia 900 styled Android phone.

Once Windows 8 takes off around the world, Nokia will be laughing.

Trying to enter an already over competitive Android market will bankrupt them.

[dr_crabman]

Yeah, it's pretty obvious by now that nobody gives a **** about Windows Phone.

Europeans do. Marketshare is rising but Nokia was always more successful here.

[simplezz]

Guys at Nokia should have chosen Meego instead like so many of us were advocating but instead they got in bed with Microsoft - they aren't the first company to die from association and won't be the last.

?he funny thing is, the N9 was a hit phone, yet it was killed by Nokia and Elop. They didn't even give Meego a chance. Which is a shame, because Tizen, its new form, could become the third ecosystem.

As far as the article is concerned, if those numbers are right, all I'll say is - artificially low stock to create false reports of *selling out*. ?ecause that's what happened, both with the Lumia launch and WP7 as well. Who's going to believe Microsoft or Nokia again when they say they've *sold out* ?

[simplezz]

Europeans do. Marketshare is rising but Nokia was always more successful here.

Source? From what I hear in the UK, the Lumia is doing terrible and the operators have criticised WP7 for its inability to compete against iOS and Android.

Nokia is losing marketshare dramatically in Europe now that Symbian is a dead end.

[FloatingFatMan]

Once Windows 8 takes off around the world, Nokia will be laughing.

People said the same about WP7. The only ones laughing are those that said Nokia were making a mistake.

Trying to enter an already over competitive Android market will bankrupt them.

Subjective, based purely on opinion, not fact. Nokia can make great hardware, they just need an OS to go with it. WP has not been that OS so far.

[123456789A]

330,000 seems awfully low.

[siah1214]

AT&T must not be selling any phones then, considering it was the 2nd best seller at AT&T from April to June. I don't know if this is worse news for Nokia or AT&T....

Oh, and don't forget that AT&T and T-mobile are the only carriers with Lumia devices. If they were on Verizon, Sprint, and the other smaller carriers, those numbers would double or triple. Just wait til WP8.

[ShMaunder]

330,000 seems awfully low.

Yea. It seems to be very low. The phone hardware is real nice looking, and I would of thought that consumers unaware of mobile platforms and want a cheap phone would have bought these. This number is what I would of come up with only for Microsoft fans.

Edit: I don't know if it is cheaper than others ....